BU2799 Project 1 PROJECT DESCRIPTION Project Introduction: The course has a comprehensive four-part project that will allow you to apply your knowledge in the field of business management. This project is assigned in Week 1 and has different tasks and submissions throughout the 11 weeks. Each part of the project builds upon the previous one. In Project Part 1, you will select a fictitious organization and discuss the value added services that it offers. You will also measure its performance by creating a table. In Project Part 2, you will draft a document showing a Web site design for the company that you selected in Project Part 1. In Project Part 3, you will determine the financial health of the company. In Project Part 4, you will create a business plan for the company and submit to your instructor. Course Objectives Tested: 1. Select a project that incorporates all the subject processes that have been studied in the Associates program. 2. Outline a project that has appropriate depth and breadth to adequately resolve a substantive business problem. 3. Research the details of the project to build facts necessary to make good business decisions toward the problem solution. 4. Analyze the data and recommend a specific approach to resolve the business problem. 5. Recommend the solution and action items that must be addressed and implemented to resolve the business problem. 6. Write a formal report with the problem statement, all data and sources of data, recommendations based on the student’s business analysis, and conclusions for the business. 7. Present the analysis as a final report. BU2799 Project 2 PROJECT SUBMISSION P LAN Project Part Description/Requirements of Project Evaluation Criteria Project Part 1 Assessment Preparation Checklist: Perform the following tasks to prepare for this assessment:  Read Chapter 3, in the textbook, Contemporary Strategy Analysis, before attempting this assessment.  Read the topic “Increasing Sales Revenue” from this week’s online lesson. Title: Understanding Value Added Services During the lifetime of a company, it experiences P and L’s (profits and losses) for a variety of reasons. Many companies provide value added products or services as enhancements to increase their sales revenues. Think of any one fictitious organization from the following sectors and then perform the given tasks: 1. Automotive 2. Healthcare 3. Manufacturing 4. Telecom Task 1: Give a brief introduction of the company. Mention its name, industry type, kind of products or services it offers to its consumers, etc. Task 2: Name three types of value added products or services that the company could include to increase its profitability. Some examples may include: 1. A landlord’s lease or rent incentive Your instructor will consider the following points for evaluating your performance ...

1. BU2799
Project
1
PROJECT DESCRIPTION
Project Introduction:
The course has a comprehensive four-part project that will
allow you to apply your knowledge in the field of
business management. This project is assigned in Week 1 and
has different tasks and submissions
throughout the 11 weeks. Each part of the project builds upon
the previous one.
In Project Part 1, you will select a fictitious organization and
discuss the value added services that it offers.
You will also measure its performance by creating a table.
In Project Part 2, you will draft a document showing a Web site
design for the company that you selected in
Project Part 1.

2. In Project Part 3, you will determine the financial health of the
company.
In Project Part 4, you will create a business plan for the
company and submit to your instructor.
Course Objectives Tested:
1. Select a project that incorporates all the subject processes
that have been studied in the Associates
program.
2. Outline a project that has appropriate depth and breadth to
adequately resolve a substantive
business problem.
3. Research the details of the project to build facts necessary to
make good business decisions toward
the problem solution.
4. Analyze the data and recommend a specific approach to
resolve the business problem.
5. Recommend the solution and action items that must be
addressed and implemented to resolve the
business problem.
6. Write a formal report with the problem statement, all data
and sources of data, recommendations

3. based on the student’s business analysis, and conclusions for
the business.
7. Present the analysis as a final report.
BU2799
Project
2
PROJECT SUBMISSION P LAN
Project Part Description/Requirements of Project Evaluation
Criteria
Project Part 1 Assessment Preparation Checklist:
Perform the following tasks to prepare for this assessment:
Strategy Analysis, before attempting this
assessment.
this week’s online lesson.

4. Title: Understanding Value Added Services
During the lifetime of a company, it experiences P and L’s
(profits and losses) for a variety of reasons. Many
companies provide value added products or services as
enhancements to increase their sales revenues.
Think of any one fictitious organization from the following
sectors and then perform the given tasks:
1. Automotive
2. Healthcare
3. Manufacturing
4. Telecom
Task 1:
Give a brief introduction of the company. Mention its name,
industry type, kind of products or services it offers to its
consumers, etc.
Task 2:
Name three types of value added products or services that

5. the company could include to increase its profitability.
Some examples may include:
1. A landlord’s lease or rent incentive
Your instructor will consider
the following points for
evaluating your performance
in this assessment:
project on time?
organization from the
given set of industries?
value added products or
services?
price, actual cost of

6. giveaway item, and
product or service in the
performance table?
BU2799
Project
3
Project Part Description/Requirements of Project Evaluation
Criteria
2. A software company’s add-on products
3. A retail store’s buy two and get one free option
Task 3:
Create a table that includes the performance of the
company for the past one year using:
1. Net cost of item
2. Net income from item
3. Net cost of value added item

7. 4. Total net profit
Make sure to include product price, actual cost of giveaway
(actual or presumed) item, and product or service, in a table
that shows profitability measures.
Submission Requirements:
Submit a Microsoft Word document of the following
specifications:
ze 12, double space
–5 pages
Due: Week 3
Grading Weight: 17.5%
Project Part 2 Assessment Preparation Checklist:
Perform the following task to prepare for this assessment:
e” from this
week’s online lesson.

8. Title: Creating a Web site
Create a five page word document of what a Web site could
look like for the company that you created in the previous
part of your project.
Your instructor will consider
the following points for
evaluating your performance
in this assessment:
project on time?
suggested elements in
the design?
BU2799
Project

9. 4
Project Part Description/Requirements of Project Evaluation
Criteria
Include the following in the document:
purchase options
Remember that the site map must enable clients to find
information readily.
Submission Requirements:
Submit a Microsoft Word document of the following
specifications:
–6 pages

10. Due: Week 6
Grading Weight: 17.5%
Project Part 3 Assessment Preparation Checklist:
Perform the following tasks to prepare for this assessment:
Contemporary Strategy Analysis:
o Chapter 9, pp. 228–242
o Chapter 10, pp. 246–263
week’s online lesson.
Title: Determining Financial Health
Considering accounting standards and financial accounting
basics, prepare a scenario to determine the financial health
of the company that you have created in the previous parts
of your project.
Your instructor will consider

11. the following points for
evaluating your performance
in this assessment:
project on time?
etermine
the financial health of the
fictitious company?
BU2799
Project
5
Project Part Description/Requirements of Project Evaluation
Criteria
Include the following as a part of the financial health:
aluations based on what is there in

12. stock, what has been sold, and what is expected to
be sold in future
Submission Requirements:
Submit a Microsoft Word document of the following
specifications:
–4 pages
Due: Week 8
Grading Weight: 17.5%
Project Part 4 Assessment Preparation Checklist:
Perform the following tasks to prepare for this assessment:
ugh the following chapters in the textbook,
Contemporary Strategy Analysis:
o Chapter 16, pp. 402–418
o Chapter 17, pp. 423–452

13. o Chapter 18, pp. 456–475
from this week’s online lesson.
Title: Business Plan
For this part of the project, consider that the company you
created has strategically planned a merger with an
overseas organization within its first three years of starting.
Now, write a business plan for the newly merged multi-
business corporation.
Your instructor will consider
the following points for
evaluating your performance
in this assessment:
project on time?
the suggested

14. elements in the
business plan?
BU2799
Project
6
Project Part Description/Requirements of Project Evaluation
Criteria
Also include the following in the business plan:
1. Reasons why you think these two companies will
work in harmony
2. How you plan to manage the separate incomes
3. Floor plan (layout), building size needed
4. Number of employees (and the necessary
positions) for the new company
Submission Requirements:

15. Submit a Microsoft Word document of the following
specifications:
Size 12, double space
–6 pages
Due: Week 11
Grading Weight: 17.5%
End of Project Description