Presentation on how we increased traffic, authority, brand awareness and ultimately sales for a well-known Domestic Japanese Medical Devices Manufacturer.

1. Social Media Marketing For Businesses in
Japan
Case Study – Domestic Japanese Medical
Devices Company

2. Client is a market leader in diagnostic equipment used for cardiology
and ultrasonic applications

3. The Challenge
• Company wanted to increase its brand awareness through the use
of Social Media in Japan.
• Global use of social media for B-to-B transactions not as effective as
formal methods of Sales & Marketing, e.g., direct-selling, partner
selling, distribution particularly in Japan.
• Needed to think “Out of the Box”, how to create a buzz even in a
structured and traditional country.
• How to leverage the Internet and Social Media to accomplish this.

4. Use of Social Media for Bto-B still nascent,
especially in Japan

5. The Solution
• Blogging
• Used blogging from experts, i.e., Physicians, Technicians, University
Professors, to write articles about issues related to their industry.
• Hold blogger event for 50+ bloggers in their industry by introducing
the company’s products and/or services.
• Employed 10+ “right” individuals to write 1 to 2 articles per week.
– Need to find bloggers who has 500+ page views/day blog, 300+ articles in last 6
months
• “Soft Sell” by writing compelling articles and occasionally mentioning
how the company’s products would be used in a given situation.
• Provided informative advice to the community, helpful information
that people could use.
• Sync the company’s other marketing communication activities

6. Solving the Japanese Social
Marketing Conundrum

7. The Results
• Results of implementing this Social Selling methodology were
outstanding.
• The product/service page views and unique user visits increased by
1.5 to 2 times versus the average.
– 1-2 weeks after starting the campaign.
• New e-mail news subscribers increased by 4 times versus the
average.
– 45-55% of new subscribers think the blog articles are most trusted information.
• Increase in monthly B-to-B sales and revenues as a result of
blogging strategy accelerate marketing communication activities.

8. Excellent Results Through
Smart Social Media

9. Joji Sakaguchi
Joji is a well-known veteran in the
gaming, software and interactive
media industries in Japan.
He has a long career history of senior
positions in strategic PR and
marketing communications
management, including eight years at
Microsoft Japan as Director of their
Home Entertainment division,
responsible for managing the
marketing of Xbox and Games for
Windows in Japan.
Twitter = @ubatata
Email = joji@ubatata.com

10. Howard Ichiro Lim
Howard is a long time US/Asia
Business Development Executive and
Consultant to Foreign and Japanese
companies on both sides of the globe.
He has a long career history of
working on behalf of his clients to
achieve remarkable ROI and results
and maintains offices in Tokyo and
San Francisco.
Twitter = @incredible_cslt
Email =
howard@incredibleconsulting.jp