An invitation to our special event on Medical Devices - the secrets behind strong IP & Smart Marketing

1. A special breakfast event on how to do it
right when it comes to IP and Marketing of
Medical Devices

2. 09:00 – 09:30 - Gathering & Breakfast
09:30 – 10:30 - Lecture:
“IP protection of Medical Devices”
By Dr. D’vorah Graeser
10:30 – 11:00 – Break & Refreshments
11:00 – 12:00 – Lecture:
“The Synergy of IP Intelligence & Marketing Intelligence”
By Robert Barzelay
29 December 2011 2 January 2012
Leonardo Hotel, Haifa or ZOA House, Tel-Aviv
(Map Attached) (Map Attached)

3. About the Speakers:
Dr. D’vorah Graeser
- Dr. D’vorah Graeser has been a U.S. patent agent for
over 15 years and has extensive experience and
expertise in the biomedical field.
- After completing her education and post-doctoral
fellowships, Dr. Graeser was hired in 1996 by one of the
most renowned patent attorneys in Israel.
- In 2000, Dr. Graeser founded her own firm, Dr. D.
Graeser Ltd., a successful intellectual property
firm, which together with its sister firm in
Chicago, Graeser Associates International
(GAI), specialize in the preparation, filing and
prosecution of medical
device, biotechnology, pharmaceutical, bioinformatics
and medical software patents worldwide.

4. About the Speakers:
Robert Barzelay
- Robert has 18 years experience as business
consultant, and 18 years in various corporate executive
positions.
- Robert has established and managed the local subsidiary
companies of Serono in Singapore and Australia, and
worked in the capacity of CMO and VP Marketing for several
emerging and start-up companies in MedTech and BioTech
in
Belgium, France, Germany, Israel, Netherlands, Switzerland,
UK and USA.
- Robert has obtained extensive expertise in corporate
management, international business development &
marketing, and has assisted with technology transfers for a
variety of start-ups. He was also himself founder of several
start-up companies.
- Robert has a business management and marketing
background, and holds degrees in political science and
history. He has lived and worked in 11 countries.

5. 29 December 2011
Leonardo Hotel, 10 David El’azar St.
Haifa

6. 2 January 2012
ZOA (Zionist Organization of America) House, 26
Iban Gvirol St.
Tel-Aviv