Blog checklist handout

Feed
Your
Enthusiasm:
Blogging
Your
Interests

February
19,
2013

Blogging
Worksheet

1.
My
blogging
experience
level

 I
am
currently
blogging
for
work



I
want
to
blog
for
work

 I
am
currently
blogging
about
personal
interests


I
want
to
blog
about
personal
interests

2.
My
blog
has/will
have

 Content
I
write



Content
others
write



Photographs
I
take



Videos
I
record

3.
Privacy:
my
blog
will
be

 Private



Closed
(viewed
with
password)



Public

4.
Risks/obstacles
associated
with
this
blog

 No
personal/career
risks
or
obstacles

 Some
risks:_______________________________________

 Substantial
risks:
___________________________________

5.
My
blog(s)
type
(check
all
that
apply)

 Business/Work



Cause/Nonprofit

 Government/Municipal



Military

 Educational
(school/university/classes)


News/Journalism

 Legal



Personal:
hobby
or
special
interest

6.
My
personal
interest
blog
type
(check
all
that
apply)

 Life
blog:
my
thoughts,
insights
and
commentary

 How
to
tips;
hobby;
craft;
DIY:
____________________________

 Sports:
_______________________________________________

 Travel:
________________________________________________

 Food/cooking/eating
out:
__________________________________

 Fashion:
_______________________________________________

 Health/fitness:
__________________________________________

 Books,
movies,
entertainment,
music,
arts:
______________________

 Parenting:
_______________________________________________

 Politics/issue/cause:
_________________________________________

 Pets/animals:
______________________________________________

 Photography:
_____________________________________________

 Special
interest(s):
_________________________________________

7.
My
PRIMARY
blog
mission
is
to
(check
all
that
apply)

 ENTERTAIN
converse;
relate;
share;
touch
(life
stagers,
humorists)

 OPINE
influence;
persuade;
urge;
critique;
effect
change
(activists,
nonprofits,
political
movements)

 EDUCATE
coach;
demonstrate;
teach
(SMEs,
crafters,
cooks,
coaches,
counselors,
and
teachers)

 INFORM
report;
broadcast;
publicize;
reveal;
update;
review
(reporters,
reviewers,
and
journalists)

 TELL
Reflect;
portray;
narrate;
comment
(creatives,
photographers,
life
bloggers)

 OTHER
____________________________________________

8.
My
blogging
persona/s
(check
all
that
apply)
ref:
Zemanta

 Hedonist:
Promotes
a
lifestyle;
fun.

Food,
travel,
sex,
shopping,
life,
entertainment
blogs.

Social
Media
Week
DC
2013

www.FletcherPrince.com
Mary@FletcherPrince.com

Feed
Your
Enthusiasm:
Blogging
Your
Interests

February
19,
2013

 Tech:
Analytical;
educates;
reviews;
shares
latest
in
computers,
cell
phones,
gaming,
gear
blogs.

 Professional:
Expertise;
establishes
reputation
and
makes
connections.

B2B
blogs.

 Preacher:
Commentary
on
specific
field.
Politics,
religion,
culture,
news,
activism
blogs.

 Life
Improver:
Shares
know-‐how,
support.
DIY,
sports,
health,
psychology
blogs.

 Beauty
Hunter:
Creates
or
promotes
beautiful
things.

Art
&
design,
fashion,
beauty,
and

photography
blogs.

 Life
Stager:
Blogs
about
a
stage
their
life
and
wants
to
share
experiences
and
make
someone
else's

life
easier.
Parenting
blogs,
wedding
blogs,
student
blogs.

9.
Blogs
and
influencers
I
follow
(related
to
my
special
interest)

 Name
____________________________________________

 Name
____________________________________________

 Name
____________________________________________

10.
Audience(s)
for
my
blog

 Primary:

________________________________

 Additional:
_______________________________

 Additional:
_______________________________

11.
Goal(s)
for
my
blog

 For
me:
____________________________________

 For
my
audience:
____________________________

12.
Editorial
calendar:

 Frequency
(weekly,
bi-‐weekly,
monthly,
etc.):
_______________

 Scheduling
(day/s
of
the
week,
months):
_____________________

Blog
set-‐up

 Title
_________________________________________

 Tagline
_______________________________________

 URL
__________________________________________

 Platform_______________________________________

Design

 Blog
theme
and
color
palette
_________________________

 Gravatar/profile
____________________________________

 Blog
header
_______________________________________

Features

 Categories



Widgets/social
media
integration

 About
page



Contact
info:
email
address

 Email
subscription
box



RSS
feed
link

Post
checklist

 Literal
headline
with
keywords


Sub-‐headlines

 300-‐450
words
in
length



Image
with
deep
caption;
video

 Category



Tags

Social
Media
Week
DC
2013


Feed
Your
Enthusiasm:
Blogging
Your
Interests

February
19,
2013

Types
of
Blog
Posts
 Kudos/compliments/praise

 Legal

issues/regulations/govt.

 Advice
(for
students,
novices)
 Misconceptions,
clear
up

 Announcements
 Opinion/Analysis/Insight

 Annual
report
 Performance/event
review

 Beginner’s
guide
 Plinky
prompt

 Behind
the
scenes/inside
look/reveals
 Podcast
notes

 Birthday/anniversary
posts
 Polls/Surveys/Feedback

 Blog
roll
 POV
(kids,
pets,
students)

 Book/movie/TV
review
 Predictions

 Call
to
action/campaign
 Presentations

 Case
studies
 Product
review

 Charity/Awareness
 Profiles/bios/new
hires

 Charts/graphs/tables
 Quirky/unusual
angles

 Checklists
 Quizzes

 Compare
and
contrast
 Reaction/response/rant/praise

 Contests/awards
 Re-‐blogs

 Controversy
 Recipes

 Current
events/news
 Report/recap/news

 Dos
and
Don’ts
 Research
findings
or
stats

 Defense
 Resolutions

 Event
announcement
 Resource
list

 Expertise,
advice,
or
tips
 Screencast

 FAQ
 Seasonal
or
weather
content

 Gift
ideas
 Series

 Google+
Hangout
 Story,
personal
narrative,
anecdote

 Guest
post
 Testimonials/recognition/awards

 History/historical/look
back
 Timeline

 Holiday
greetings
 Thank
you’s/gratitude

 How-‐to/demo/tutorial

 Top
10/Best
of
lists

 Humorous
commentary
 Tour

 Image(s)/Slideshow
 Trends

 Infographics
 Unboxing

 Innovations
 Video
blog

 Inspirational
stories
 Virtual
tours

 Interview
 What-‐if/hypotheticals

Social
Media
Week
DC
2013


Feed
Your
Enthusiasm:
Blogging
Your
Interests

February
19,
2013

Hobbies,
Pastimes,
and
Interests
 Magic/Juggling/Street
Performance

 Marathons/Walk-‐a-‐thons

 Academic/Educational
 Models/radio
control/model
railroading

 Antiques/Vintage/Flea
Markets
 Movies

 Archery/Shooting
Clays/Targets
 Museums/Historical
Sites/Gardens

 Arts/Drawing/Painting/Sculpture
 Music/Concerts/Performance/Composing

 Astrology/Psychic/Tarot
 Nature/Hiking/Camping/Outdoors

 Astronomy
 Online
social
networking

 Aviation/Ballooning
 Oral
History

 Beach/Swimming/SCUBA/Surfing
 Paranormal/Ghost
Hunting/UFOs

 Biking
 Parenting/Family/Play
Groups

 Bird/Butterfly
watching
 Penpals

 Books/Reading/Book
Club
 Pets/Training/Breeding/Animal
Rescue

 Career/Networking
 Photography

 Cars/Auto
Restoration/Racing
 Podcasting

 Civic
Group/Council
 Politics/Issues/Campaigns/Advocacy

 Collecting/Stamps/Rocks/etc.
 Preparedness/Emergency
Response

 Comedy/Humor
 Relationships/Dating

 Computers/Tech/Internet/Gear
 Sailing/Boating/Aquatic

 Cooking/Baking/Cake
Decorating/Canning
 Sci-‐Fi/Fantasy

 Crafts
of
all
kinds
 Scrapbooks/Photo
Albums/Journals

 Dance/Ballroom/Ballet/Swing/Belly
 Scouting

 DIY/Home
Improvement/Interior
Design
 Seasonal/Halloween/Christmas

 Doll
houses/Miniatures
 Singing/Choir/Chorus/Karaoke

 Entertaining/Socializing/Parties/Going
out
 Skiing/Snowboarding/Ice
skating

 Environment/Recycling/Conservation
 Spiritual/Worship/Meditation

 Ethnic
Identity/Heritage
 Sports
of
all
kinds

 Exercise/Fitness
 Support/Recovery/Help
Line/Sponsor

 Farming/Livestock/Beekeeping
 Tattoos/Body
Art

 Fashion/Makeup/Shopping/Spa
 Television
shows

 Finance/Investing/Business
 Theater/Acting/Tech

 Fishing
 Theme
parks/Fairs/Festivals/Rodeo

 Foreign
Exchange
Student
 Trains/Railroads/Metro

 Games/Cards/Chess/Puzzles/etc.
 Travel/Tourism/Day
Trips

 Gardening/Orchid/Bonsai/Tree
planting
 Tutoring/Coaching/Mentoring

 Geocaching
 Video
games/Pinball

 Genealogy
 Video
production/community
TV

 Glass
blowing/Forging
 Visual
arts

 Golf/Tennis/Racquet
sports
 Volunteerism/community
service

 Health/Fitness
 Walking/Walking
Tours/Trails

 History/Nostalgia
 Weather

 Historical
reenactment
 Wine,
Beer
&
Liquor/Brewing/Craft

 Homeopathy/Massage/Alternative
 Woodworking

 Horses/Riding/Racing
 Writing/Blogging

 Human
Rights/Activism
 Yoga/Zumba/Gym

 Knitting/Crochet/Sewing/Quilting
 Zoos/Aquariums/Nature
Centers

 Languages

Social
Media
Week
DC
2013


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