Audience profiling involves understanding a target audience's demographics like age, income, spending habits, as well as their psychographics which examines personality, values, attitudes, interests, and lifestyle. Psychographics provides insights beyond basic facts to help brands design suitable products and improved targeted marketing. Both demographics and psychographics are important for market research and strategy, with psychographics seeking to understand culture and how it influences customers. Together they create a detailed customer profile for segmentation and marketing purposes.

1. Audience Profiling
By Usmaan Ali

2. What is Audience Profiling?
• You can look at demographic information, buying patterns, and motivation for
buying. For example, the aim of audience could be single men in their thirties
who make more than $50,000 a year. All of these steps will help to comprehend
your audience and aid in audience profiling.

3. Demographics
• The number and physical characteristics of people who live in a particular area
or form a particular group, especially in relation to their age, how
much money they have and what they spend it on

4. Psychographics
• Psychographics is the study of character, values, attitudes and lifestyles.
Psychographic segmentation involves dividing a market into segments based
upon different personality traits, values, attitudes, interests, and lifestyles of
consumers. This form of segmentation is advantageous because it helps brand
owners engage better with their customers, design more suitable products and
improve their marketing in a focused manner.

5. Differences between Psychographics &
Demographics.
• Both Psychographic and Demographic information play an important role within
market research and the provision of customer insight, and both are fundamental
inputs into business and marketing strategy. For those new to the term, in a
nutshell the definition of Psychographics is the study of Personality, Values,
Opinions, Attitudes, Interests and Lifestyles. Psychographic variables are
sometimes confused with demographics which are more factual in nature (i.e.
demographics include terms such as Age, Gender, Social class, Ethnicity etc). On
a larger scale, psychographic profiling at the national level is the equivalent to the
concept of “culture” for the country as a whole.
• Psychographics are typically used alongside demographics by businesses to create
a detailed understanding of the customer and customer segments within the
market for marketing purposes. When a complete profile of a person or
psychographic make-up is constructed, this is called a “psychographic profile”
which is often illustrated as an amalgamation of pictures, words, attitudes.

6. Reader Profile
I’m 17 years old
I like watching fighting
sports such as WWE,
UFC & Boxing
I live in Birmingham, UKI’m British Pakistani
I study media in
south & city digbeth
campus.
I like traveling &
watching Netflix