Bsl f2 f01
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The document outlines the objectives, topics, and structure of a course on British advertising from past to present. The course will explore the global standards set by British advertising, the use of humor and creativity, influential players, and the future of digital advertising. Key topics to be covered include the use of humor in ads, the Golden Age of British advertising from 1966-1992, and the rise of new media. Students will participate in discussions, presentations, research, and a "Brand You" exercise to understand themselves. The instructor introduces themselves and their background in creative direction, design, writing, and branding consultation.
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Bsl f2 f01
- 1. From Fleet Street to Facebook A journey through the past, present and future of British advertising Neil Humphrey Master in Brand Strategy INSEEC
- 2. F2F Session #1 • Introduction • A bit about me • What sort of course do you want? • “Brand you” exercise
- 3. Course Objectives To understand and explore • Global standards set by British advertising • The use of humour, creativity and innovation • Players that shaped British advertising • The future of integrated digital advertising
- 4. Course Outcomes To enable you to • Understand historical and global context of British advertising • Recognise the role of humour in advertising • Present a strategic campaign
- 5. Topics Covered What are we talking about? • The use of humour and comedy in advertising • The Golden Age of British advertising (‘66-’92) • The rise of new media and digital advertising
- 6. There will be talking! Discussion! Presentations! Research! Master in Brand Strategy INSEEC
- 7. From Fleet Street to Facebook A journey through the past, present and future of British advertising Master in Brand Strategy INSEEC
- 8. Who am I? • Creative Director – Studio Maximus • Designer, Writer, Speaker and Branding Consultant Email: neil @studiomaximus.net Twitter: @estudiomaximus Linkedin.com/in/neilhumphrey Facebook.com/studiomaximus Youtube.com/Estudiomaximus
- 9. Fleet Street a bit of history • March 1702, London's first daily newspaper, the Daily Courant published • First adverts were classified • Money made from selling advertising space
- 10. Brand You • Who are you? • If you were a car? • If you were an animal? • Who would play you in the Hollywood film of your life?
Editor's Notes
- What we are going to be doing today
- Britain – World leader in setting industry benchmarks Innovating the account planning disciplineSetting the standard for public service advertisingLaunching global advertising awards festivalsIntroducing the best system of advertising regulationSetting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank.