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GENERATION
  WHY ?	
  
 Bianca Robinson!

  Calm Digital!
WHO ARE THESE PPL ?	
  
    What do they want?!

   What motivates them?!
    Why do you care?	
  

  How do you reach them?!
WHO THE HECK AM I ?	
  
Kiwi Lady living a long way from home!

      Mother of Twins aged 11!

   Business Owner & Director	
  

            Generation X	
  
WHY DO I CARE ?	
  
£100,000,000,000.00!
NO BULLSHIT,
JUST ADVERTISING	
  
blah!        !
        blah
give t
       hem                                                 s!
           a grea
                                                  hemselve
                  t exp
                       erienc              y for t
                              e!   will tr

            add val                     will tell their friends!
                   ue!


         Build trust!
WHAT’S IN IT 4 ME ?	
  
CARE. DO YOU ?	
  
             About us?!
                     Do you talk to us?!
   About the world?!
                  Are you listening to us?!

Do you act upon what you learn?!


   Listen, learn and earn trust.
values!
 experiences!      sticky!

             targeted!
   limitless!
               value!
 incentives!
                 sharing!
appropriate!

   broadcast-able!
AND NOW,
OVER 2 U.	
  

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Generation Why ?

  • 1. GENERATION WHY ?   Bianca Robinson! Calm Digital!
  • 2. WHO ARE THESE PPL ?   What do they want?! What motivates them?! Why do you care?   How do you reach them?!
  • 3. WHO THE HECK AM I ?   Kiwi Lady living a long way from home! Mother of Twins aged 11! Business Owner & Director   Generation X  
  • 4.
  • 5. WHY DO I CARE ?   £100,000,000,000.00!
  • 7.
  • 8. blah! ! blah
  • 9. give t hem s! a grea hemselve t exp erienc y for t e! will tr add val will tell their friends! ue! Build trust!
  • 10. WHAT’S IN IT 4 ME ?  
  • 11.
  • 12.
  • 13. CARE. DO YOU ?   About us?! Do you talk to us?! About the world?! Are you listening to us?! Do you act upon what you learn?! Listen, learn and earn trust.
  • 14. values! experiences! sticky! targeted! limitless! value! incentives! sharing! appropriate! broadcast-able!