The Brussels Development Briefing no. 49 on “Youth in agribusiness: shaping the future of agriculture” took place on 18th of May 2017 from 09:00 to 13:00, at the ACP Secretariat in Brussels, Belgium. This Briefing was co-organised by CTA, the ACP Secretariat, European Commission (DG DEVCO), Concord, PAFO and AgriCord.

1. Brussels Briefing 49:
Youth in agribusiness: shaping the future of agriculture
Presentation
Bertrand Foffe, Founder, Jangolo Farm,
Cameroon “E-commerce opportunities for farmers”

2. Eat healthy, eat local.
By Bertrand Foffe

3. Jangolo
farmer.cm
farmer.cm
market.jangolo.
cm
jangolo.cm
- Team (6)
- www.jangolo.cm
- www.farmer.cm
- facebook/jangolofarm

4. Jangolo : A farm 2.0 - Challenge overview
I need to:
1- Budget
2- Raise capital
3- Plan cultures
4- Manage
logistics
I want to:
1- Plant
2- Maintain
3- Harvest
4- Sell
Connectthefieldwiththemarket
realities

5. Jangolo: A farm 2.0 - Lifecycle
Planning
Budget
Planting
MaintainingHarvesting
Delivering
Selling

6. DEMO
Jangolo solutions

7. Jangolo : Selling solutions (e-commerce) 1/2
E-shop figures:
- +250 products from local
farm
- +100 products online
- +400 farmers (supply)
- +200 food processors
- +300 Customers
- Local brand visibility
- Kenza (connect with farm)
- Zeph Agri (whole selling)

8. Jangolo : Selling solutions (e-commerce) 2/2
Challenges:
- Promoting local products
- Promoting local
consumption
- Logistics from farm to
shop
- Limited quantity supplied
- Quality standardization
- Demand forecasting
- Access to offline farmersLessons learned:
- Organic growth strategy
- E-shop education / culture
- Logistics partnership
- Marketing & Visibility
- Power of digital
(Collaborative & flex work)

9. Jangolo : Unexplored opportunities
Plantin
g
Maintaini
ng
DeliveringHarvestin
g
Budge
t
Connect with
Educational
Connect with
Financial
Connect with
Transformation
Connect with
Packaging

10. Thank you.
Questions?