Building Leads in Adult Education Using Social MediaShane Haggerty
This document discusses how social media can be used to build leads and grow customers in adult education. It covers why social media is important, how leading companies are shifting to social business models to strengthen customer relationships, and various ways to utilize social media platforms like Facebook and Twitter to engage audiences, establish brands, and develop communities and leads. Specific tactics discussed include using photos and videos on Facebook, running promotions on Twitter, developing online forms and social media groups to generate leads, and the importance of nurturing leads through follow up and personalization.
OHSPRA's Why Websites Matter Presentation at Capital ConferenceShane Haggerty
The document discusses why websites are important for organizations. It notes that traditional media usage is declining while internet availability and fragmented audiences are increasing. Old websites tended to just post static documents while new websites are more interactive, integrate social media, and are optimized for search. The document provides examples of school district websites that won awards and recommends that websites become mobile friendly, integrate social media deeply, and institutionally integrate across the organization. It advises treating the website like a newsroom and keeping content fresh, integrated, and visual.
Conceptual Organization And Retrieval Of Text By Historiansjgerber
The document discusses the challenges of organizing and retrieving documents and how human memory and metaphor can inform solutions. It summarizes a study interviewing historians about how they organize research materials physically and mentally. The study found historians rely on chronological, geographic and contextual details. The document proposes an online historical atlas project called Visible Past that spatially and temporally organizes information to enhance research and learning.
Humanities researchers rely heavily on primary sources and consult subject experts when conducting research. They initiate projects in an unstructured way and value older materials. They typically find materials by following citations in printed works and consult printed bibliographies, guides, and other finding aids. Younger humanities researchers are more likely to use online catalogs and databases than older researchers. Social scientists prefer more recent materials and consult colleagues before examining journals, while humanities scholars prefer examining journals first and use older materials over 20 years old. Researchers in both fields would benefit from training on using online resources and databases.
This presentation was given to a group of young professionals during a Dublin, Worthington and Union County Chamber sponsored YP event. It covers the world of personal branding and how to make world in a hyper-connected social media world.
Champaign County Ohio Social Media 101 & 201 WorkshopsShane Haggerty
The document provides an overview of social media strategies for businesses. It discusses using platforms like Facebook, Twitter, YouTube and blogs to engage customers and expand networks. Specific tips are provided for each platform, such as using photos and videos on Facebook, being a resource on Twitter, and adding personality to blogs. The importance of social media for communication and business is highlighted.
Building Leads in Adult Education Using Social MediaShane Haggerty
This document discusses how social media can be used to build leads and grow customers in adult education. It covers why social media is important, how leading companies are shifting to social business models to strengthen customer relationships, and various ways to utilize social media platforms like Facebook and Twitter to engage audiences, establish brands, and develop communities and leads. Specific tactics discussed include using photos and videos on Facebook, running promotions on Twitter, developing online forms and social media groups to generate leads, and the importance of nurturing leads through follow up and personalization.
OHSPRA's Why Websites Matter Presentation at Capital ConferenceShane Haggerty
The document discusses why websites are important for organizations. It notes that traditional media usage is declining while internet availability and fragmented audiences are increasing. Old websites tended to just post static documents while new websites are more interactive, integrate social media, and are optimized for search. The document provides examples of school district websites that won awards and recommends that websites become mobile friendly, integrate social media deeply, and institutionally integrate across the organization. It advises treating the website like a newsroom and keeping content fresh, integrated, and visual.
Conceptual Organization And Retrieval Of Text By Historiansjgerber
The document discusses the challenges of organizing and retrieving documents and how human memory and metaphor can inform solutions. It summarizes a study interviewing historians about how they organize research materials physically and mentally. The study found historians rely on chronological, geographic and contextual details. The document proposes an online historical atlas project called Visible Past that spatially and temporally organizes information to enhance research and learning.
Humanities researchers rely heavily on primary sources and consult subject experts when conducting research. They initiate projects in an unstructured way and value older materials. They typically find materials by following citations in printed works and consult printed bibliographies, guides, and other finding aids. Younger humanities researchers are more likely to use online catalogs and databases than older researchers. Social scientists prefer more recent materials and consult colleagues before examining journals, while humanities scholars prefer examining journals first and use older materials over 20 years old. Researchers in both fields would benefit from training on using online resources and databases.
This presentation was given to a group of young professionals during a Dublin, Worthington and Union County Chamber sponsored YP event. It covers the world of personal branding and how to make world in a hyper-connected social media world.
Champaign County Ohio Social Media 101 & 201 WorkshopsShane Haggerty
The document provides an overview of social media strategies for businesses. It discusses using platforms like Facebook, Twitter, YouTube and blogs to engage customers and expand networks. Specific tips are provided for each platform, such as using photos and videos on Facebook, being a resource on Twitter, and adding personality to blogs. The importance of social media for communication and business is highlighted.
This document discusses social media and its purposes. It provides an overview of popular social media tools like Twitter, Facebook, Flickr, YouTube, and blogging. It explains that social media allows for conversations and relationship building through collaboration. It also discusses how social media can be used to protect brands, create communities, and engage audiences to achieve results. The document encourages organizations to use social media as an interactive communications tool to have two-way dialogue rather than one-way pushes of information.
How To Use Social Media To Market Your BusinessShane Haggerty
This document discusses using social media to market a business. It defines social media as an interactive online communication tool. It emphasizes that social media allows two-way communication rather than one-way communication. The document then provides tips and strategies for using key social media platforms like Facebook, Twitter, and YouTube to market a business and engage customers. It stresses the importance of listening to customers and communities on social media and using engaging content like photos and videos.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
Content Marketing in Education: A Case StudyShane Haggerty
This document outlines Ohio Hi-Point Career Center's shift to a content marketing strategy in education. Surveys showed students were increasingly online rather than consuming traditional media. The school launched a "Hi-Point Journeys" blog written by students about their experiences, integrated across various social media. This allowed students to tell the school's story and increased website visits and Facebook fans. The strategy was successful and inspired other schools to adopt similar content marketing approaches.
This very short document appears to be testing labels for a Stockholmsserenad with the labels "Love/Hate" and "Hate/Love" listed but no other context or information provided.
Presentation given during the Ohio School Boards Association Workshop entitled "Are You Being Heard?" Deals with web 1.0 vs. web 2.0, e-newsletters and social media for school districts.
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.
Social Media Strategies for Schools for OASBO ConferenceShane Haggerty
This document discusses social media strategies for school districts. It outlines how social media can be used as an engagement tool through platforms like Twitter, Facebook, and blogging. The document addresses myths versus facts about social media, and provides examples of how two Ohio school districts, Pickerington Local Schools and Ohio Hi-Point Career Center, are using social media for outreach, branding, and increasing enrollment through targeted campaigns. Barriers to social media use and next steps for developing a strategy are also covered.
This document discusses social media and its purposes. It provides an overview of popular social media tools like Twitter, Facebook, Flickr, YouTube, and blogging. It explains that social media allows for conversations and relationship building through collaboration. It also discusses how social media can be used to protect brands, create communities, and engage audiences to achieve results. The document encourages organizations to use social media as an interactive communications tool to have two-way dialogue rather than one-way pushes of information.
How To Use Social Media To Market Your BusinessShane Haggerty
This document discusses using social media to market a business. It defines social media as an interactive online communication tool. It emphasizes that social media allows two-way communication rather than one-way communication. The document then provides tips and strategies for using key social media platforms like Facebook, Twitter, and YouTube to market a business and engage customers. It stresses the importance of listening to customers and communities on social media and using engaging content like photos and videos.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
Content Marketing in Education: A Case StudyShane Haggerty
This document outlines Ohio Hi-Point Career Center's shift to a content marketing strategy in education. Surveys showed students were increasingly online rather than consuming traditional media. The school launched a "Hi-Point Journeys" blog written by students about their experiences, integrated across various social media. This allowed students to tell the school's story and increased website visits and Facebook fans. The strategy was successful and inspired other schools to adopt similar content marketing approaches.
This very short document appears to be testing labels for a Stockholmsserenad with the labels "Love/Hate" and "Hate/Love" listed but no other context or information provided.
Presentation given during the Ohio School Boards Association Workshop entitled "Are You Being Heard?" Deals with web 1.0 vs. web 2.0, e-newsletters and social media for school districts.
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.
Social Media Strategies for Schools for OASBO ConferenceShane Haggerty
This document discusses social media strategies for school districts. It outlines how social media can be used as an engagement tool through platforms like Twitter, Facebook, and blogging. The document addresses myths versus facts about social media, and provides examples of how two Ohio school districts, Pickerington Local Schools and Ohio Hi-Point Career Center, are using social media for outreach, branding, and increasing enrollment through targeted campaigns. Barriers to social media use and next steps for developing a strategy are also covered.