The document discusses digital communication strategies and outlines 10 steps to catch up with digital trends. It introduces Bruno Van Boucq, the CEO of Beweb, and organizations he founded like IAB Belgium. Various digital marketing concepts are defined, like impressions, unique visitors, cookies. Internet advertising spending and audience shares in Belgium are shown. Different types of websites, pricing models, targeting approaches, and ad formats like banners and web-to-store are described. The goal is to help businesses understand digital opportunities and plan effective online communication and mediaplanning.
There has been much talk over the past year about the Cloud. Our Cloud Marketing booklet provides some insight into what we think will be the key implications for marketers today and tomorrow.
The document discusses performance marketing and display advertising. It defines performance marketing as getting measurable return on investment by paying per action or result, rather than for impressions. Display advertising works by tracking impressions, clicks, and conversions through cookies to attribute them to campaigns. Retargeting aims to re-engage past website visitors through personalized ads. Duplication can occur when multiple sites take credit for the same sale.
In the Western world, crisis has now taken the place of ancient gods and drive humans to necessary changes. Martine will demonstrate that several loop-holes exist side by side for many years and that people as citizen and consumers propose to turn strategies of avoidances into armament strategies.
The document discusses digital marketing trends over the past decade. It begins with definitions of marketing and digital, then notes that digital marketing has more than doubled in reach over the past 10 years to now include 69% of the population. Major trends in digital marketing that are discussed include the shift to mobile/social media and the growth of audiences outside the United States, especially in Asia and Latin America. The presentation aims to provide an overview of digital marketing and opportunities in data management.
Mobile technology adoption is happening 9 times faster than desktop internet adoption. Interactions are now occurring between users, the web, and connected devices through things like watermarks. Strong competition is lowering prices and accelerating innovation, leading to faster adoption rates. Users are adopting mobile technologies quickly and primarily using apps and the mobile web at home in the evenings. Success with mobile requires gaining insights into how people want to improve their daily lives in order to innovate unique services that deliver on those needs.
The document discusses performance marketing and search engine marketing. It covers various performance marketing tactics like search advertising, display advertising, and social media advertising. It explains how search engines work and the importance of keywords, ad text, and other campaign elements. It also discusses natural search optimization techniques like SEO and keyword analysis. In 3 sentences or less, the document provides an overview of digital marketing tactics for measuring return on investment like pay-per-click and other performance-based models.
The document discusses improving the relevance of email marketing campaigns. It recommends segmenting lists based on customer preferences, interests and behaviors to personalize messages. Tracking what customers click and purchase can provide insights to enrich customer profiles. Lifecycle marketing sends tailored messages at different stages like welcome, renewal and reactivation. Triggered automated emails should be used carefully and follow customer actions. Testing different email elements helps maximize relevance and return on investment. The overall goal is to consider the customer perspective and send only what they want to receive.
Above ou Below the line ? Couverture ou hyper ciblage ? Peu importe ! L’affichage publicitaire en ligne offre autant de possibilités marketing d’atteindre sa cible que l’ensemble des autres média réunis. Décodage des chiffres et des outils de base. Mise en scène des bonnes pratiques. Démonstration à l’appui.
There has been much talk over the past year about the Cloud. Our Cloud Marketing booklet provides some insight into what we think will be the key implications for marketers today and tomorrow.
The document discusses performance marketing and display advertising. It defines performance marketing as getting measurable return on investment by paying per action or result, rather than for impressions. Display advertising works by tracking impressions, clicks, and conversions through cookies to attribute them to campaigns. Retargeting aims to re-engage past website visitors through personalized ads. Duplication can occur when multiple sites take credit for the same sale.
In the Western world, crisis has now taken the place of ancient gods and drive humans to necessary changes. Martine will demonstrate that several loop-holes exist side by side for many years and that people as citizen and consumers propose to turn strategies of avoidances into armament strategies.
The document discusses digital marketing trends over the past decade. It begins with definitions of marketing and digital, then notes that digital marketing has more than doubled in reach over the past 10 years to now include 69% of the population. Major trends in digital marketing that are discussed include the shift to mobile/social media and the growth of audiences outside the United States, especially in Asia and Latin America. The presentation aims to provide an overview of digital marketing and opportunities in data management.
Mobile technology adoption is happening 9 times faster than desktop internet adoption. Interactions are now occurring between users, the web, and connected devices through things like watermarks. Strong competition is lowering prices and accelerating innovation, leading to faster adoption rates. Users are adopting mobile technologies quickly and primarily using apps and the mobile web at home in the evenings. Success with mobile requires gaining insights into how people want to improve their daily lives in order to innovate unique services that deliver on those needs.
The document discusses performance marketing and search engine marketing. It covers various performance marketing tactics like search advertising, display advertising, and social media advertising. It explains how search engines work and the importance of keywords, ad text, and other campaign elements. It also discusses natural search optimization techniques like SEO and keyword analysis. In 3 sentences or less, the document provides an overview of digital marketing tactics for measuring return on investment like pay-per-click and other performance-based models.
The document discusses improving the relevance of email marketing campaigns. It recommends segmenting lists based on customer preferences, interests and behaviors to personalize messages. Tracking what customers click and purchase can provide insights to enrich customer profiles. Lifecycle marketing sends tailored messages at different stages like welcome, renewal and reactivation. Triggered automated emails should be used carefully and follow customer actions. Testing different email elements helps maximize relevance and return on investment. The overall goal is to consider the customer perspective and send only what they want to receive.
Above ou Below the line ? Couverture ou hyper ciblage ? Peu importe ! L’affichage publicitaire en ligne offre autant de possibilités marketing d’atteindre sa cible que l’ensemble des autres média réunis. Décodage des chiffres et des outils de base. Mise en scène des bonnes pratiques. Démonstration à l’appui.
This document outlines a 10-week course on digital marketing. It discusses key digital marketing concepts and challenges including big data, social media, mobile and cross-channel shopping. Metrics for measuring digital campaigns like clicks, leads, and cost per thousand impressions are presented. Retargeting and real-time bidding for digital ads are covered. The importance of owned, earned, and paid media is explained.
The document provides an overview of a conference on building a globally competitive position for digital media in Canada. It discusses managing content in the cloud and gearing up for growth. The conference was held on March 30, 2010 in London and was presented by Tom Jenkins, the Executive Chairman and Chief Strategy Officer of Open Text Corporation.
This document discusses the transition of a newspaper, Le Soir, to digital publication. Over 10 years, the newspaper grew revenue 200% and profitability 300% as digital circulation increased from 0 to 25,000 daily while print circulation remained steady. However, the newspaper faced challenges of content overload, siloed teams using different tools, and being driven by print. To succeed digitally, Le Soir launched a new digital product called "Le Soir edition numerique 17h" with contextual design across devices and an integrated news process rather than separate print and digital teams.
This document discusses using social media to engage customers. It begins with an agenda for a workshop on social media strategy. It then discusses how the consumer decision journey has changed, with digital touchpoints now being twice as numerous before a purchase. It notes that social media is about creating shared value for both consumers and brands. The document discusses key social media platforms in Belgium and characteristics of connected consumers, including their social media usage and expectations. It emphasizes that social media strategy should be driven by business goals and outlines how to use social media to enhance customer equity and build brand awareness.
MOSAIC MediaHouse provides innovative out-of-home and mobile advertising solutions. Their QRBoard network allows advertisers to place ads on billboards and other outdoor displays that consumers can interact with using their mobile phones by scanning a QR code. This provides targeted digital content and promotions. MOSAIC has over 200 venue partnerships and 1000 QRBoard displays across Singapore. Their platform allows advertisers to plan, launch, and track campaigns online in real-time. Sample campaigns showcase how brands in various industries have used the QRBoard network to boost awareness, promotions, and sales.
Sensis Digital Advertising Overview & Opportunities - June 2011Sensis
Digital advertising is comprised of paid, owned, and earned media. Paid media includes search, display, and video ads. Owned media encompasses websites and social media channels. Earned media involves search engine optimization and influencer outreach. Emerging trends include the growth of tablets, cloud computing, location-based apps, and RFID mobile payments. Constant technological changes will continue opening new opportunities in digital advertising.
Is Social Networking Something Advertisers Can Ignore ?... Or Is It The Next ...Hugues Rey
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communication rather than advertising. Both mass and social media will be important parts of business conversations going forward.
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communicating with customers online rather than traditional advertising. Both mass and social media will be important parts of business conversations with customers going forward.
Everything is (Digital) Media - Device & Technology May 2010 (with sources) ...Hugues Rey
This document discusses emerging trends in digital media and technology adoption in 2010. It notes that 2010 will bring the offline world fully into the digital age, with mobile devices becoming the new PCs. It highlights growing adoption of technologies like multi-touch interfaces, motion gaming, and the integration of online and television content. The document also examines growing social media usage and how platforms are converging across multiple screens.
Everything is (Digital) Media. Devices & Technology may 2010 (with sources)...Hugues Rey
The document discusses how digital technology and media are transforming in 2010. It notes that mobile devices are becoming the new personal computers, and content and distribution are unbundling. Everything is becoming digital media that can be experienced through multiple screens in a converged way. New interfaces like touchscreens and motion sensors will change how people interact with technology. The rise of social media and user-generated content is empowering consumers. Open digital platforms are fueling explosive growth. The boundaries between different types of media like TV, websites, and mobile apps will continue to blur together.
Présentation 9 : Guy Huyberechts : Big Data and Big Analytics – new reality and/or new tools for marketers?
Notes de cours distribuées le 24 novembre dans le cadre de la Formation Digitale de la BMMA
1) The document discusses how lifestyles are becoming increasingly digital and connected regardless of location or time.
2) It outlines the evolution of media consumption from the pre-PC era to today's connected consumer era, where people are informed and can access personalized content anywhere, anytime across multiple devices.
3) The marketer's dilemma is how to manage the changing media landscape, evolving consumer behavior, measuring success, and breaking through clutter to fragmented audiences.
This document summarizes an industry leader in digital signage and content management solutions. It lists the company as a global leader that earns high marks from customers and partners for its powerful out-of-home media application and digital signage solutions. The solutions allow for content creation, scheduling and distribution to screens over a network, with installation, maintenance and content, control and reporting features. It provides examples of customers in out of home advertising, education, hospitality, retail, and transportation.
INTUIC is an interactive marketing agency that helps companies maximize their digital presence through strategies like social media and online marketing campaigns. KMGi is a multimedia production studio founded in 1997 that has won awards for its innovative interactive work. Together, the agencies offer services like website design, web presentations, 3D animation, and "webmercials" - online advertisements resembling television commercials. Some of their clients include Google, MasterCard, CNN, and Coca-Cola. Their work showcases strategies for using new technologies like social media, video, and animation to engage audiences online.
This document discusses the disruption of traditional media and advertising models by new digital technologies and trends. It notes that the way companies do business has radically changed, bringing both opportunities and new rules that will change business and sales models. Specifically, it outlines how automation and artificial intelligence will increasingly take over media buying and selling functions. It also discusses how video consumption is converging across TV and internet platforms and that linear and non-linear models will become obsolete as personal assistance technology manages personalized media experiences. Unless traditional media companies evolve their conservative sales approaches, new predators from the technology sector will claim larger portions of the growing video advertising market.
March 20 digital signage tampa lyle bunnabbyfavali
The document outlines the agenda and speakers for a conference on digital place-based media. The agenda includes discussions on the current state and applications of digital signage, return on investment, planning, content, and technology. Speakers will discuss topics like the digital signage industry, integrating enterprise media, media displays, and the importance of content. An expert panel will also discuss digital signage networks, content, and industry trends.
This document provides information about an Executive Master in Digital Marketing and Communication program offered in collaboration between several organizations. The 17-day program, held over 7 months, provides 7 modules on digital marketing and communication topics like data, marketing basics, social media, pricing, and developing solutions rather than just products. It is aimed at managers interested in digital marketing and will provide a qualification in digital marketing and communication upon completion.
This document outlines a 10-week course on digital marketing. It discusses key digital marketing concepts and challenges including big data, social media, mobile and cross-channel shopping. Metrics for measuring digital campaigns like clicks, leads, and cost per thousand impressions are presented. Retargeting and real-time bidding for digital ads are covered. The importance of owned, earned, and paid media is explained.
The document provides an overview of a conference on building a globally competitive position for digital media in Canada. It discusses managing content in the cloud and gearing up for growth. The conference was held on March 30, 2010 in London and was presented by Tom Jenkins, the Executive Chairman and Chief Strategy Officer of Open Text Corporation.
This document discusses the transition of a newspaper, Le Soir, to digital publication. Over 10 years, the newspaper grew revenue 200% and profitability 300% as digital circulation increased from 0 to 25,000 daily while print circulation remained steady. However, the newspaper faced challenges of content overload, siloed teams using different tools, and being driven by print. To succeed digitally, Le Soir launched a new digital product called "Le Soir edition numerique 17h" with contextual design across devices and an integrated news process rather than separate print and digital teams.
This document discusses using social media to engage customers. It begins with an agenda for a workshop on social media strategy. It then discusses how the consumer decision journey has changed, with digital touchpoints now being twice as numerous before a purchase. It notes that social media is about creating shared value for both consumers and brands. The document discusses key social media platforms in Belgium and characteristics of connected consumers, including their social media usage and expectations. It emphasizes that social media strategy should be driven by business goals and outlines how to use social media to enhance customer equity and build brand awareness.
MOSAIC MediaHouse provides innovative out-of-home and mobile advertising solutions. Their QRBoard network allows advertisers to place ads on billboards and other outdoor displays that consumers can interact with using their mobile phones by scanning a QR code. This provides targeted digital content and promotions. MOSAIC has over 200 venue partnerships and 1000 QRBoard displays across Singapore. Their platform allows advertisers to plan, launch, and track campaigns online in real-time. Sample campaigns showcase how brands in various industries have used the QRBoard network to boost awareness, promotions, and sales.
Sensis Digital Advertising Overview & Opportunities - June 2011Sensis
Digital advertising is comprised of paid, owned, and earned media. Paid media includes search, display, and video ads. Owned media encompasses websites and social media channels. Earned media involves search engine optimization and influencer outreach. Emerging trends include the growth of tablets, cloud computing, location-based apps, and RFID mobile payments. Constant technological changes will continue opening new opportunities in digital advertising.
Is Social Networking Something Advertisers Can Ignore ?... Or Is It The Next ...Hugues Rey
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communication rather than advertising. Both mass and social media will be important parts of business conversations going forward.
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communicating with customers online rather than traditional advertising. Both mass and social media will be important parts of business conversations with customers going forward.
Everything is (Digital) Media - Device & Technology May 2010 (with sources) ...Hugues Rey
This document discusses emerging trends in digital media and technology adoption in 2010. It notes that 2010 will bring the offline world fully into the digital age, with mobile devices becoming the new PCs. It highlights growing adoption of technologies like multi-touch interfaces, motion gaming, and the integration of online and television content. The document also examines growing social media usage and how platforms are converging across multiple screens.
Everything is (Digital) Media. Devices & Technology may 2010 (with sources)...Hugues Rey
The document discusses how digital technology and media are transforming in 2010. It notes that mobile devices are becoming the new personal computers, and content and distribution are unbundling. Everything is becoming digital media that can be experienced through multiple screens in a converged way. New interfaces like touchscreens and motion sensors will change how people interact with technology. The rise of social media and user-generated content is empowering consumers. Open digital platforms are fueling explosive growth. The boundaries between different types of media like TV, websites, and mobile apps will continue to blur together.
Présentation 9 : Guy Huyberechts : Big Data and Big Analytics – new reality and/or new tools for marketers?
Notes de cours distribuées le 24 novembre dans le cadre de la Formation Digitale de la BMMA
1) The document discusses how lifestyles are becoming increasingly digital and connected regardless of location or time.
2) It outlines the evolution of media consumption from the pre-PC era to today's connected consumer era, where people are informed and can access personalized content anywhere, anytime across multiple devices.
3) The marketer's dilemma is how to manage the changing media landscape, evolving consumer behavior, measuring success, and breaking through clutter to fragmented audiences.
This document summarizes an industry leader in digital signage and content management solutions. It lists the company as a global leader that earns high marks from customers and partners for its powerful out-of-home media application and digital signage solutions. The solutions allow for content creation, scheduling and distribution to screens over a network, with installation, maintenance and content, control and reporting features. It provides examples of customers in out of home advertising, education, hospitality, retail, and transportation.
INTUIC is an interactive marketing agency that helps companies maximize their digital presence through strategies like social media and online marketing campaigns. KMGi is a multimedia production studio founded in 1997 that has won awards for its innovative interactive work. Together, the agencies offer services like website design, web presentations, 3D animation, and "webmercials" - online advertisements resembling television commercials. Some of their clients include Google, MasterCard, CNN, and Coca-Cola. Their work showcases strategies for using new technologies like social media, video, and animation to engage audiences online.
This document discusses the disruption of traditional media and advertising models by new digital technologies and trends. It notes that the way companies do business has radically changed, bringing both opportunities and new rules that will change business and sales models. Specifically, it outlines how automation and artificial intelligence will increasingly take over media buying and selling functions. It also discusses how video consumption is converging across TV and internet platforms and that linear and non-linear models will become obsolete as personal assistance technology manages personalized media experiences. Unless traditional media companies evolve their conservative sales approaches, new predators from the technology sector will claim larger portions of the growing video advertising market.
March 20 digital signage tampa lyle bunnabbyfavali
The document outlines the agenda and speakers for a conference on digital place-based media. The agenda includes discussions on the current state and applications of digital signage, return on investment, planning, content, and technology. Speakers will discuss topics like the digital signage industry, integrating enterprise media, media displays, and the importance of content. An expert panel will also discuss digital signage networks, content, and industry trends.
This document provides information about an Executive Master in Digital Marketing and Communication program offered in collaboration between several organizations. The 17-day program, held over 7 months, provides 7 modules on digital marketing and communication topics like data, marketing basics, social media, pricing, and developing solutions rather than just products. It is aimed at managers interested in digital marketing and will provide a qualification in digital marketing and communication upon completion.
Presentation 7 : Erik Portier ; Automated media trading & Real-time-bidding ; new sales model for multiple screen digital video advertising du 3 novembre 2014
The document provides an overview of search engine advertising on Google:
- Google controls 97% of search engine traffic in Belgium and advertisers can purchase keywords to display ads on Google Search and other Google properties.
- Advertisers bid in an auction for keyword placements, with the highest bidder receiving top placement; advertisers only pay if a user clicks their ad.
- There are various ad formats beyond basic text ads, including extensions that can include callouts, phone numbers, app links, locations, and reviews.
- Campaigns should be structured with ad groups to tightly target keywords to stages of the customer journey or products. Advanced settings allow for location, device, and automation targeting.
- Special ad types include Remark
This document discusses performance marketing and data marketing in the digital advertising ecosystem. It provides definitions and explanations of key concepts like real-time bidding, retargeting, ad exchanges, and how data is collected and used for targeting advertisements. The document also describes how the digital display advertising system has evolved from Google transforming the market into an automated exchange to the complex real-time auction processes that occur between demand-side platforms, supply-side platforms, ad exchanges, and other players.
Notes de cours distribuées le 6 octobre dans le cadre de la Formation Digitale de la BMMA. 4e session donnée par JOHANNES SCHNACK : "Congratulations, you're on FB! What now?"
This document discusses the changing consumer landscape in the digital age. It notes that consumers now have access to too many choices and information sources, leading to feelings of overstimulation. Marketers can no longer rely solely on traditional advertising approaches and must develop more collaborative, dialogue-based relationships with consumers. The digital world has created a situation where consumers are actively seeking information from a variety of sources and brands must adapt to this new dynamic where consumers have more control over their media consumption and information sources.
The document discusses how social media and new technologies are changing business and marketing. It notes that who companies target is shifting to focus more on individuals. It also warns that companies who do not adapt to these changes by embracing social media and new technologies risk falling behind or even failing. The future involves experimenting with new approaches and building ecosystems across multiple touchpoints while still focusing on social aspects.
The document discusses the shift to mobile internet computing. It notes that adoption of mobile internet is 9x faster than desktop internet in the 1990s. A big trend driving mobile usage is social, local and mobile features converging. Mobile allows people to be connected to their social networks anywhere. The document estimates 36% smartphone and 20% tablet penetration in Belgium by June 2012 and discusses expectations for winning mobile platforms globally. It also covers what makes a good mobile experience, including building on consumer insights and doing one thing really well.
The document discusses key digital trends in Belgium, including the growth of online video, rising popularity of tablets, strong growth in e-commerce, social networks maturing into important communication platforms, and the rise of programmatic buying which uses data to target ads more precisely. It emphasizes that these trends will continue shaping the digital landscape and how companies communicate and invest online in Belgium.
1. 10 lundis
pour
rattraper
le train du
digital
Digital communication in
practice : display , brand
awarness, web to store
Bruno Van Boucq CEO BEWEB sa/nv
2. Introduction 10 lundis
pour
rattraper
le train du
digital
• What about …
– Bruno Van Boucq
– Beweb - 1995
– My positions in the media field
• Founder of Interactive Advertising Bureau Belgium (IAB)
• Founder and President of Digital Media Association (DMA)
• Board Member of Centrum of information for Media (CIM)
3. The Roles played by IAB 10 lundis
pour
rattraper
le train du
digital
• Inspire
• Regulate
• Educate
• Lobbying
4. The Roles played by DMA 10 lundis
pour
rattraper
le train du
digital
• The Official representative for Internet in the CIM
• Standardisation
• Grow the Market
5. CIM: internet 10 lundis
pour
rattraper
le train du
digital
• Measurement of the audience
– Metriweb (2001 to the end 2012)
• Establishing profiles
– Metriprofil ( 2005 to the end 2012)
• New study
– TNS (2013)
6. Some vocabulary 10 lundis
pour
rattraper
le train du
digital
• Impression = display
• Audience = people
• A unique visitor = a cookie
• A cookie = a file
• Adserver = a softwaretool to broadcast each ad
• Capping = option to calibrate the repetition
7. The media context 10 lundis
pour
rattraper
le train du
digital
• Too many actors?
• Too many possibilities to communicate?
• Power of television vs Collapsing of the press audience
• Switching the audience to internet
12. What kinds of websites 10 lundis
pour
rattraper
le train du
digital
• News • Services
• Portals – Mappy
– Software (Microsoft, Yahoo, …) – Meteo
– Acces providers (Skynet) – Price comparisor
• Media • Entertainment
– Humo – Gaming sites
– Radio Contact – Gambling sites
– RTL TVI – …
• Directories • Social websites
– Google – Blogs
– Pages d’or – Netlog
– Facebook
• Classifieds – LinkedIn
– Immoweb
– Vlan
• Corporate
– Vroom – Each company
13. A pageview ≠ A pageview 10 lundis
pour
rattraper
le train du
digital
• Branding of the website
• In terms of • Kinds of content (immo vs news)
value
• Profile of the audience
• Position of the advertising
• In terms of format
efficiency
• Intrusion of the advertising
format
14. What kinds of pricing 10 lundis
pour
rattraper
le train du
digital
Advantage vs disad.
• Broadcasting model:
– CPM
• Performance model:
– CPC
– CPL
– CPA
• Fixed-price model
– CPD
15. Why communicate on Internet? 10 lundis
pour
rattraper
le train du
digital
• Your briefing
• Your goals
Mediaplanning tools
• Your targets
• Your experience (t-e-r)
16. Branding versus Direct 10 lundis
pour
rattraper
le train du
digital
According to your goals and your finances:
• Coverage versus Targeting
• Repetition versus Intrusion
But always measure your results in the context.
17. What kinds of results 10 lundis
pour
rattraper
le train du
digital
The classical results (adservers)
• CTR (%)
• The coverage
• The repetition (opt:capping)
• Lead
• Acquisition or purchase
The non classical results: (impact barometers)
• Brand attribution – Brand preference – Brand recognition
• The effective score
• Global Campaign appreciation
• Some examples: Carlsberg, Chanel, VW Beetle,…
18. What kinds of targeting 10 lundis
pour
rattraper
le train du
digital
• Global
– Power, repetition, coverage
– PNU vs NBO (http://www.pnunited.be vs www.newsbrandsonline.be )
• Thematics
– Auto, Immo, Travel, Business, etc.
• Socio-demo
– Gender, age, job,…
• Geographics
– Example: proxistore (demo)
• Retargeting
– Behavorial
– Brand tagging
19. What kinds of formats 10 lundis
pour
rattraper
le train du
digital
20. Banner 10 lundis
pour
rattraper
le train du
digital
30. Web to Store 10 lundis
pour
rattraper
le train du
digital
90% of our purchases are always in store
but
40% of our purchases are initiated on the Internet
ROPO VOPO
• Research Online, Purchase Offline • View Online, Purchase Offline
• Site Search, Directory or Company • Site content
• Format: text • Format: geo-localized displays
• CPC, CPA, CPL… • New possibilities thanks to HTML’5
• Call to action • CPM
• Proxistore
31. Web to Store 10 lundis
pour
rattraper
le train du
digital
32. Web to Store 10 lundis
pour
rattraper
le train du
digital
33. Web to Store 10 lundis
pour
rattraper
le train du
digital
34. Web to Store 10 lundis
pour
rattraper
le train du
digital
35. 10 lundis
pour
rattraper
le train du
digital
Q&A
36. 10 lundis
pour
rattraper
le train du
digital
Thank you for your attention
bruno@beweb.com