The #SoLoMo Opportunity and Why Marketer's Should CareJoseph Ruiz
The document discusses how marketers should adapt to today's "SoMoLo" consumer who is social, mobile, and local. It outlines how the modern consumer is empowered by technology, uses their devices to search, shop, and share information. The path to purchase has changed and is often non-linear across multiple devices. It emphasizes the need for marketers to listen to consumers and meet them across touchpoints with helpful, relevant content. A case study of a coffee shop promoting on Foursquare and engaging customers on social media and in their stores is provided as an example of capitalizing on the SoMoLo opportunity.
The #SoLoMo Opportunity and Why Marketer's Should CareJoseph Ruiz
The document discusses how marketers should adapt to today's "SoMoLo" consumer who is social, mobile, and local. It outlines how the modern consumer is empowered by technology, uses their devices to search, shop, and share information. The path to purchase has changed and is often non-linear across multiple devices. It emphasizes the need for marketers to listen to consumers and meet them across touchpoints with helpful, relevant content. A case study of a coffee shop promoting on Foursquare and engaging customers on social media and in their stores is provided as an example of capitalizing on the SoMoLo opportunity.
Coffee talk designing customer experience Joseph Ruiz
This document provides guidance on designing a differentiating customer experience. It recommends assessing customers' journeys, diagnosing gaps, and prescribing solutions to monitor and adapt. Key aspects include focusing on consumer centricity by understanding journeys and asking powerful questions. Ten questions are outlined to better understand customers and employees. The document concludes by recommending taking action and provides resources on creating personas, journey maps, and using tools to improve customer service and gather feedback.
SMEC Automation Pvt. Ltd is an Indian automation company that provides training through its research and development division called SMEClabs. SMEClabs trains both experienced professionals and fresh graduates in industrial and marine automation systems like PLCs, SCADA, HMIs, VFDs, and more. The training is practical and hands-on focused to provide students with real-world job skills. SMEClabs also assists students with job placement in industrial and marine fields through its parent company.
15. Nu asculta niciodată de oamenii care
au prostul obicei de a fi întotdeauna
negativi şi pesimişti...
…fiindcă ei iţi răpesc cele mai
frumoase dorinţe şi speranţe pe care le
porţi în suflet!
