This document provides information about brochures, including their typical size, cost differences compared to fliers, and common folding styles. It emphasizes the importance of understanding a brochure's order of reading, with panels created by folds similar to book pages. Proper planning of topic sequencing and climaxes is crucial based on how the audience will view the panels from one to the next.

1. BROCHURE

2. BROCHURE FUNCTION As publicity media for product, service, or event, etc. SIZE Usually using A4, but the size is depend on its information inside, it can be bigger. BROCHURE – FLIER Flier is smaller than brochure, without fold, and the production cost of flier is lower than brochure.

3. BROCHURE - FOLD Bi-fold / half-fold Bi-fold / half-fold Tri-fold / Z-fold / Zigzag / accordion Bi-fold / half-fold Tri-fold / Z-fold / Zigzag / accordion Gate-fold Double gate-fold

4. BROCHURE – order of reading Designer needs to know how the audience’s preference in reading the brochure, especially a brochure with many folds. For that reason, the designer can use dummy or mockup in layout-ing process. The folds in brochure create panels like pages in a book, magazine, or newspaper. We can use panels, side by side, to make as one unity. By knowing the order of reading, we can make a plan about the sequence of topic, climax, or anti-climax in brochure. Panel 3 Panel 1 Panel 2 Image fold fold

5. Bibliography Rustan, Surianto. Layout. Jakarta: PT GramediaPustakaUtama, 2009.