britannia
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Britannia Industries Limited is an Indian food company founded in 1892 with headquarters in Kolkata. In the first week, the sales executive surveyed 30-35 outlets per day to understand market demand and pushed products like cheese and lassi. In week 4, visual merchandising was done by putting up posters in various shops. Weeks 6-8 involved visiting general trade markets and working to open new stores. Challenges were faced during the internship at Britannia Industries Limited.
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britannia
- 2. Founded: 1892 Headquarters: Kolkata, West Bengal Key People: Nusli Wadia (Chairman), Varun Berry (MD) Abhishek Saxena (SOM), Praveen Kumar Mishra (ASM) Tagline: Eat Healthy, Think Better First food company in India to remove transfats from it’s Biscuits Britannia Industries Limited
- 3. Week 1 Market survey with Sales Executive. Visited 30-35 outlets per day to survey about Outlet’s Demand. To understand about the market demand for specific products.
- 4. Week 1 Product push of Cheese & Winkin Lassi.
- 5. Week 1 Product push of Cheese & Winkin Lassi.
- 6. Week 1 Product push of Cheese & Winkin Lassi.
- 7. Week 2 & 3
- 8. Week 2 & 3
- 9. Week 2 & 3
- 10. Week 2 & 3
- 11. Week 2 & 3
- 12. Week 4 Visual Merchandising in General trade. Merchandising by putting on posters in various different shops.
- 13. Week 4 Visual Merchandising in General trade. Merchandising by putting on posters in various different shops.
- 14. Week 4 Visual Merchandising in General trade. Merchandising by putting on posters in various different shops.
- 15. Week 4 Visual Merchandising in General trade. Merchandising by putting on posters in various different shops.
- 16. Week 5 Went with Delivery person for Survey & Analysis. Did SWOT Analysis on Delivery experience
- 17. Week 6, 7 & 8 Visited General Trade Markets Worked for opening of New Stores.
- 18. Challenges Faced
- 19. Challenges Faced
- 20. Challenges Faced
- 21. Challenges Faced
- 22. Challenges Faced
- 23. Thank You Britannia Industries Limited