Bringing together the pieces of loyalty marketing
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This document discusses how businesses can use loyalty programs to increase profits by bringing together different program types. It recommends mixing and matching 5 program types: points rewards, buy X get Y, stored value/gift cards, referrals, and activity based. Businesses are encouraged to reward customers for choosing them using POWERpass, a customizable and web-based loyalty platform that does not require extra equipment and allows businesses to use a single plastic card or account ID across multiple campaigns.
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Bringing together the pieces of loyalty marketing
- 1. Bringing Together the Pieces of Loyalty Loyal Customers = Increased Profits MIX & MATCH 5 DIFFERENT PROGRAMS Points Reward Program Buy “X”/ Get “X” Program Stored Value/Gift Card Program Referral Reward Program Activity Based Reward Program REWARD Your Customers for Choosing You POWERpass is entirely web-based and cus- tomizable. No extra equipment is required. Plastic cards are even optional. You only 2910 Huron Parkway Suite 100 need one plastic card or account ID across Ann Arbor, MI 48105 all of your campaigns, including your loyalty promotion and gift cards or pre-paid ac- Phone: 734-761-4360 x226 www.powerpassloyalty.com counts. E-mail: powerpass@ideationgifts.com