Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to brightonSEO - Creating A PPC Campaign Using ChatGPT - An Experiment
Similar to brightonSEO - Creating A PPC Campaign Using ChatGPT - An Experiment (20)
Recently uploaded
Recently uploaded (20)
brightonSEO - Creating A PPC Campaign Using ChatGPT - An Experiment
- 1. Creating A PPC Campaign Using ChatGPT - An Experiment Slideshare.Net/farahradford @Farahpaw Farah Radford Paid Media Specialist
- 2. CatGPT What if ChatGPT were a cat?
- 4. But Is It Coming for My Job?
- 5. “Computers can’t cry” An iconic magazine ad by the agency Young and Rubicam!
- 8. Keyword Research Create a list of keywords for Google Ads based on the copy from the following page https://www.petsandpods.co.uk/atomo-cat-dog-bed
- 10. Keyword Research Could you get rid of the generic ones and only do a list of keywords that are luxury/designer/custom? As these are high end designer items?
- 11. Keyword Research
- 12. Keyword Research Do you have any search volume for the keywords that you suggested?
- 13. Keyword Research
- 14. Keyword Research Can you estimate the search volume at least?
- 15. Keyword Research
- 16. Keyword Research What tool did you use to get these numbers?
- 17. Keyword Research
- 18. Keyword Research Can you suggest how much I should be bidding on each keyword?
- 19. Keyword Research
- 20. Keyword Research
- 21. Keyword Research Given that the products are high end, could you please generate a list of negative keywords so we don’t target people looking for cheaper products?
- 22. That barely scratched the surface… Keyword Research – Negative KW
- 24. Ad Group Creation Organise these keywords to ad groups based on similar theme please.
- 27. Ad Group Creation Can you please organise these keywords into different ad groups based on cat, dog and pet?
- 29. Ad Group Creation Ad group 1 and ad group 2 have both bed related and furniture related keywords!
- 32. RSA Ads Create a Google Ad in an RSA format (using 15 headlines and 3 descriptions) for ad group 1
- 33. So you know what RSA stands for but not the character limit? RSA Ads
- 34. RSA Ads Each headline can be a maximum of 30 characters, and each description a maximum of 90 characters.
- 35. H1 H2 H3 H4 H5 H6 H7 H8 H9 15 18 24 17 24 20 21 21 15 H10 H11 H12 H13 H14 H15 D1 D2 D3 24 23 17 20 15 18 37 42 41 RSA Ads
- 36. RSA Ads Description lines are too short now!
- 37. H1 H2 H3 H4 H5 H6 H7 H8 H9 15 18 24 17 24 20 21 21 15 H10 H11 H12 H13 H14 H15 D1 D2 D3 24 23 17 20 15 18 80 91 67 RSA Ads
- 38. RSA Ads Description 2 has 91 characters!
- 39. H1 H2 H3 H4 H5 H6 H7 H8 H9 15 18 24 17 24 20 21 21 15 H10 H11 H12 H13 H14 H15 D1 D2 D3 24 23 17 20 15 18 80 91 67 exact same thing! RSA Ads
- 40. RSA Ads You need to count the space as well. Description 2 is still 91 characters including spaces.
- 41. H1 H2 H3 H4 H5 H6 H7 H8 H9 15 18 24 17 24 20 21 21 15 H10 H11 H12 H13 H14 H15 D1 D2 D3 24 23 17 20 15 18 80 90 67 RSA Ads
- 42. RSA Ads Can you add a 4th description line for this ad as well that is more transactional with a call to action?
- 43. H1 H2 H3 H4 H5 H6 H7 H8 H9 15 18 24 17 24 20 21 21 15 H10 H11 H12 H13 H14 H15 D1 D2 D3 D4 24 23 17 20 15 18 80 90 67 79 RSA Ads
- 44. RSA Ads Thank you! Can you now make the language more playful?
- 45. RSA Ads
- 46. RSA Ads H1 H2 H3 H4 H5 H6 H7 H8 H9 14 24 17 22 23 27 30 36 18 H10 H11 H12 H13 H14 H15 D1 D2 D3 D4 16 42 20 40 38 29 79 91 67 77
- 47. Two hours later…
- 48. RSA Ads Again, they exceed the character limit. Just to remind you, each headline can be a maximum of 30 characters, and each description a maximum of 90 characters including spaces.
- 49. H1 H2 H3 H4 H5 H6 H7 H8 H9 14 17 17 22 18 20 30 21 18 H10 H11 H12 H13 H14 H15 D1 D2 D3 D4 16 27 20 31 24 18 70 69 67 59 Holly mother of meow, that’ll do! RSA Ads
- 50. RSA Ads Keeping the same playful tone and character limits in mind (30 characters headlines and 90 characters description lines including spaces), could you create 1 RSA ad per ad group for the following ad groups? Ad Group 2: Dog Beds Ad Group 3: Pet Beds Ad Group 4: Pet Furniture 15 headlines and 4 descriptions for each RSA ads.
- 51. RSA Ads
- 53. RSA Ads Keeping the same playful tone and character limits in mind (30 characters headlines and 90 characters description lines including spaces), could you create 1 RSA ad per ad group for the following ad groups? Ad Group 2: Dog Beds Ad Group 3: Pet Beds Ad Group 4: Pet Furniture 15 headlines and 4 descriptions for each RSA ads.
- 54. RSA Ads
- 55. RSA Ads
- 56. RSA Ads Can you hurry up please?
- 57. RSA Ads
- 58. RSA Ads Write a 4th description line with a call to action.
- 59. RSA Ads
- 60. RSA Ads PLEASE KEEP IT WITHIN 90 CHARACTERS INCLUDING SPACES!
- 61. RSA Ads
- 62. A word of caution…
- 63. If everyone is using ChatGPT, there is a chance that your ad copy will end up looking very similar to your competitors. Your ads should be unique, just like you are! “
- 64. Competitor Research Can you list some competitor websites selling similar items in the UK?
- 66. Landing Page Can you generate a sales landing page that Ad Group 1: Cat Beds can drive traffic to? Include placeholder images with alt tags and use markdown formatting
- 67. Landing Page
- 68. Ad Extensions What ad extensions would you suggest for each ad group?
- 69. Woah! This was better than expected! Ad Extensions
- 70. My Verdict
- 71. • Great for brainstorming • Persistence is the key • Be very specific • Is only as good as those who use it. • If used in a clever way, it can help you perform your role with much greater efficiency and effectiveness. My Top 5 Takeaways
- 72. But… your job is safe
- 73. ChatGPT also wrote a poem about Muffin. Let me leave you with this…
- 74. Creating A PPC Campaign Using ChatGPT - An Experiment Slideshare.Net/farahradford @Farahpaw Farah Radford Paid Media Specialist
Editor's Notes
- No amends
- Meet Muffin, My Sidekick! Luckily she doesn’t run Chat GPT, because if she did, she would reply to everything with meow! But she will be helping me with this presentation today.
- Just in case, you have been living under a rock, ChatGPT is an AI chatbot and stands for “Chat Generated Pre-Trained Transformer” – that’s a mouthful! Since the launch of ChatGPT in November 2022, the world hasn’t stopped talking about it. It can do keyword research generate ad copy – even poems if you like. We still haven’t seen enough comprehensive use cases of how we can leverage it in PPC. We are going to attempt it today!
- The question is – is it coming for our jobs?
- An iconic magazine ad by the agency Young and Rubicam! It’s Amazing how familiar, and fresh, almost sixty y o advertisement can feel!
- This is a website that sells overprice cat furniture, I’m in no way associatef with them. I bought a furniture for my cat from there which she absolutely love. And we’ll be using this as a test site.
- They were a little generic, but not bad! Of course in an ideal world I’ll be using Google KW planner or SEM Rush, but for the sake of this experiment we’ll try to do everruthing with ChatGPT. They were a little generic so in my next prompt, I asked it to narrow them down
- Okay! Good start.
- So then I asked it to give me the searh volume and
- And it told me that it didn’t have the search volume data and suggested some tools that I can use
- I then asked again to estimate the search volume and something interesting happened!
- It gave me search volumes for some of the keywords!
- So I was curious, I asked what tool it used to get these numbers,
- And it told me that it used Google KW planner!
- For those who can’t see, its not how I organise my ad groups!
- So I had to be a bit more specific and organise them by cat, dog and pet. Sweet
- And it did.
- Wishful thinking!
- Both me and muffin were equally annoyed!
- It was very polite and it apologised but gave me the same answer. Muffin wasn’t impressed
- And the ads were “hand gesture” okay!
- Bearing in mind we are selling cat furnitures, I asked to use a more playful tone
- I was like , that’s my AI!
- It was very polite, apologised and rewrote them!
- Same design amends needed
- I was getting a bit impatient.
- I’m sorry if I’m not good enough for you!
- It was over the character limit again
- At that point I was writing in all Caps
- It fixed it. I repeated the same process for all the ad groups. I only had 6 ad groups and it was a simple campaign.
- Moving forward, there were some other areas it was pretty good at.
- And it did. Obviously not as torough but a good starting point!
- Now this isn’t something you need for every campaign, just out of curiosity
- I was pleasantly surprised hw good it was
- I did not have much expectation but
- Not only it suggested what ad extensions I could use, it also gave me examples! For the first 4 ad groups!
- ChatGPT is useful for brainstorming ideas when it comes to keyword research or ad copy writing, it can provide a useful starting point. •Persistence is the key, don’t give up, follow up and ask it to modify the answer with new information. •Be very specific, i.e. specify character limits/tone of voice •Don’t cancel your Semrush subscription just yet ChatGPT, just like any tool, is only as good as those who use it. If used in a clever way, it can help you perform your role with much greater efficiency and effectiveness.
- No amedns