Sinar Mas is one of Asia's leading enterprises consisting of 6 main business pillars including pulp and paper, agribusiness and food, real estate and development, financial services, telecommunications, and energy and infrastructure. Founded in 1938, Sinar Mas creates 300,000 direct jobs and supports 500,000 additional jobs in Indonesia. It is committed to sustainable and inclusive growth through high business, environmental and social standards.

1. Introduction to and Overview of
Sinar Mas

2. 1
Shared corporate values
Integrity
Positive Attitude
Commitment
Continuous Improvement
Innovative
Loyal
“Be a man of integrity,
be responsible to your
family, job and society.”
Eka Tjipta Widjaja

3. 2
Explaining the Sinar Mas name
The name Sinar Mas translates to mean Golden Light. This name and
logo are inspired by the golden rays of light from the sun that shines
endlessly, giving light and life.

4. 3
1938
Our Journey
1968
1972
1982
1986
1996 2006
20132005
Eka Tjipta Widjaja
started his
entrepreneurial
journey in
Makassar at the
age of 16
Established
a soda chemical
factory, Tjiwi
Kimia which later
became Sinar
Mas’s first paper
factory
PT Dian
Swastatika
Sentosa was
founded to supply
electricity to
APP’s
manufacturing
facilities
PT Smart Telecom
was established
Sinar Mas to
celebrate its 75th
Anniversary
Built the first
copra cooking oil
refinery Bitung
Manado Oli Ltd. in
North
Sulawesi
PT Internas Artha
Leasing Company
was founded,
evolving into an
integrated
financial services
company
Sinar Mas
Forestry started to
manage its first
plantation forest
Bank Shinta was
acquired which
officially became
Bank Sinarmas in
2006
1930 1940 1950 1960 1970 1980 1990 2000 2010
1972
Started property
development
business with PT
Duta Pertiwi

5. 4
pulp and paper products real estate and development
telecommunications
Sinar Mas started its business operations in 1938 in Indonesia. We are committed to the highest
business, environment and social standards for sustainable, inclusive growth.
It is today one of Asia’s leading enterprises, consisting of 6 main business pillars and also
undertaking important initiatives in healthcare and education.
In total Sinar Mas creates 300,000 jobs and supports 500,000 additional jobs in Indonesia
Sinar Mas business pillars

6. 5
Teguh Ganda Wijaya
Pulp & Paper
Leaders of Sinar Mas
Franky O. Widjaja
Agribusiness & Food
Muktar Widjaja
Real Estate & Development
Indra Widjaja
Financial Services

7. 6
Teguh Ganda Wijaya
Pulp & Paper
Pulp and paper

8. 7
One of the world’s
leading pulp and paper
producer
19 million tons of capacity
Paper mills in Indonesia and China
Zero-deforestation policy
Sales in more than 150 countries
Pulp and Paper

9. 8
K3 Management System Awards - Gold
Category
from the Indonesia Minister of Manpower and
Transmigration (30 April 2013)
Green Industry award
from the President of Republic Indonesia
(7 December 2012)
Awards and recognition
HIV & AIDS Prevention Platinum Awards 2012
from the Minister of Manpower and Transmigration
Republic of Indonesia (7 December 2012)
Non-Deforestation policy announcement
Forestry Minister (5 February 2013)

10. 9
Franky O. Widjaja
Agribusiness and Food
Agribusiness and food

11. 10
Agribusiness and food
Indonesia’s largest
palm-based consumer
group with vertically
integrated operations 6 billion $US in revenues
9% of Indonesia’s total output
465,000 hectares planted
3 million tons of palm products
Among highest yield in the world

12. 11
• No. 1 Choice Brand from
Kartini magazine and
Women’s Insight Centre
• 5-Star Global Customer
Satisfaction Standard 2012
from PT MARS Indonesia,
• Indonesia Original Brands
2012 from SWA magazine
and Business Digest.
For a third year, SMART
received the
Primaniyarta Award from
the Ministry of Trade of the
Republic of Indonesia as an
extraordinary exporter.
FILMA
Awards and recognition
Entrepreneur of The Year
2011 from Enterprise Asia
The Gold Standard
Award for
Communicator of
The Year 2012 was
presented in Hong
Kong

13. 12
Muktar Widjaja
Real Estate and Development
Real Estate and Development

14. 13
Development of satellite cities, hotels, industrial and commercial estates with projects in
Indonesia, China, Singapore and Malaysia. Some 10,000 hectares land bank in Indonesia
Sinar Mas Land (SML) : 2.4 billion $US in Assets, 440 million $US in Revenues
SML is a result of the merger in 2011 between Bumi Serpong Damai & Duta Pertiwi
Real Estate and Development

15. 14
2011 - WORLD FIABCI Prix d'excellence
Award - Cyprus, BSD City, 2nd Winner
for Masterplan Category
South East Asia Property Award 2012
The Best Green Development Award from
Property Report Magazine Singapore
Awards and recognition

16. 15
Indra Widjaja
Financial Services
Financial services

17. 16
Financial services including
insurance, banking and securities
services, for corporate as well as
private individuals
20,000 employees
#1 life and general insurance company
346 bank offices in 120 cities in Indonesia
Financial Services
SM MultiFinance: 5 billion $US in Assets, 1.8 billion $US in Revenues
SM Bank: 1.5 billion $US in Assets, 165 million $US in Revenues
Source: 2012 Annual reports

18. 17
“Indonesia Best Public
Companies 2012“
Rank 1 award from SWA Magazine
on 14 June 2012 “Best of The Best“ Rank 8 of
the “Top 50” awards
from Forbes Indonesia Magazine
on 6 December 2012
Awards and recognition
#1 Life Insurance
in Indonesia by Media
Assuransi Magazine
2012
#1 the Best
Insurance
Companies Award by
Infobank Magazine
2012

19. 18
CDMA based wireless service
provider focusing on
Indonesia’s mobile broadband
market
11 million subscribers
Best buy phone 2012 in Indonesia
Best CDMA phone 2012 and 2013 in Indonesia
Best CDMA operator 2012 and 2013 in Indonesia
Telecommunications

20. 19
DSS – Dian Swastatika Sentosa
has 4 Business groups:
Mining & energy, Chemical
trading, Infrastructure and
Multimedia
Energy and Infrastructure
Production of 5.3 million tons of coal, 1.3 million MWh electricity
1.2 Billion $US in Assets, 630 Million $US in Revenues
Building a 2 x 150 MW power plant (400 million $US)
Source: DSS 2012 Annual report

21. 20
DSS Strategy
- Investing in renewable energies
- Reduction of energy consumption
- Maximising Green in, around all production sites
- Good Corporate Governance (transparency,
global reporting initiative, whistleblowing system)

22. 21
EnvironmentEducation Healthcare
Giam Siak Kecil Bukit
Batu Man and the
Biosphere Reserve
Research Institute
Yayasan Buddha
Tzu Chi Indonesia
Other initiatives supported by Sinar Mas

23. 22
Floating Clinic – Riau,
Sumatera
Pulp & Paper Agribusiness & Food
Real Estate & Development
Regularly created Cheap
Oil Bazaar
Financial Services
Clean river rehabilitation-
Cikapundung-Garut
Telecommunication
SMART Life – learning
education for internet
Social initiatives undertaken by Sinar Mas
Mountain Bike XC
Open Championship 2013
Energy and Infrastructure
Established a reading gallery
at Banjarsari Village

24. 23
Supports the education of children
SMART manages 104 primary,
secondary schools with over 21,000
students and 1,226 teachers. We also
subsidise government schools
300,000 jobs created directly
500,000 additional indirectly
Ensuring health & safety standards
Member of Global Compact, Sedex
A responsible employer creating
jobs for sustainable livelihoods

25. 24
World’s 1st biosphere reserve initiated and
co-managed by the private sector. It
provides a safe natural environment to
150 bird species, to 36 CITES listed
threatened animals (incl the Sun Bear, the
Tapir, the Sumatran tiger and elephant,
and over 189 species of flora
178,000 Ha Core area

26. 25
Sinar Mas is one of Asia’s leading businesses
Committed to the highest technical, environmental and social standards
Operating according to Good Corporate Governance principles