This document provides information for participants of an anti-smoking flash mob competition being held on March 23rd, 2012 as part of an "I Don't I Won't [Light Up]" youth anti-smoking campaign. Participants are instructed to design and perform a 10 minute flash mob promoting anti-smoking messages at their secondary schools, film it, and submit a 200-250 word write up. The competition aims to raise awareness of the health risks of smoking among 15-18 year olds and encourage more youths to take an anti-smoking stance. The top 5 flash mobs will be showcased at a Mardi Gras event and winners will receive vouchers. Deadlines for submissions and the event details

1. Briefing for
Participants of
I Don’t I Won’t
[Light Up]
Flash-Mob
Competition 2012
Saturday
9 March 2012

2. • To raise awareness among youths from 15-18
years old that smoking is harmful
• Part of our
I Don’t I Won’t [Light Up]
anti-smoking campaign
• To encourage more youths to take up a firm
anti-smoking stance.
An anti smoking campaign

3. KEY MESSAGES
to be brought out in your
flash mob

4. BETTER FITNESS
WITHOUT LIGHTING UP
 Non-smokers tend to be
fitter than smokers.
 Non-smokers become less
tired during and after
exercise.
 Non-smokers are more
alert during their game.
4

5. BETTER SPENDING
POWER
WITHOUT LIGHTING UP
A non-smoker is able to
have more money to
spend on things they want
to have or do, than a
smoker who wastes it on
buying cigarettes.
5

6. BETTER LOOKS
WITHOUT LIGHTING UP
 Non-smokers have a more
youthful glow than non-
smokers.
 Non-smokers smell better and
are less likely to have bad
breath.
 Non-smokers are less likely to
have stained teeth and
fingernails.
6

7. BETTER
ENVIRONMENT
WITHOUT LIGHTING UP
 Non-smokers are not
harming the environment
through a nasty, addictive
habit.
 1 tree is destroyed for
every 300 cigarettes
produced – that’s about
15 packets of cigarettes! 7

8. Requirements of Flash-Mob Competition
• Design and perform a maximum 10
mins flash mob in your secondary
school.
• Video of the actual flash mob.
• 200-250 words write-up explaining
how the flash mob is related to the
theme “I don’t, I won’t” [Light Up]

9. After signing
up, what do we do
now?

10. Step
Arrange a time to meet up
with ambassadors
assigned to your group
and learn how to make a
flash mob.

12. Step
Rehearse your flash mob
and perform it during
recess time in your
secondary school.

13. Step
Record your Flash Mob
videos and come up with a
200-250 words write-up

14. Step
Incorporate 1 to 4 of the
Anti-Smoking Messages
where possible

15. • Get your friends to like your video on the
“I Don’t I Wont” Facebook page @
http://www.facebook.com/idontiwont
An anti smoking campaign

16. I Don’t I Won’t

17. • The number of FB likes will form 40 % of the
total points and the remaining 60% will be
judging scores given by the organizers
An anti smoking campaign

18. Deadlines
Submit write-up via email or 13 March (URGENT!)
hard copy to organizers
Perform your flash mob during 23 March 2012
recess time in your secondary
school
idontiwont2012@gmail.com
Submit your Flash Mob videos 24 March 2012
Results of the best 5 Flash 7 APRIL 2012
Mob videos will be uploaded
on “I don’t I won’t” FB Page
Winners will be invited to TJC’s 13 April 2012
Mardi Gras to showcase their
flash mob

19. Venue: Temasek Junior College
Date: 13th April 2012, Friday
Time: 6pm to 10pm
*Participants are to come earlier, before 6 pm
for rehearsals etc.
An anti smoking campaign

20. Venue: Temasek Junior College
Date: 13th April 2012, Friday
Time: 6pm to 10pm
*Participants are to come earlier, before 6 pm
for rehearsals etc.
An anti smoking campaign

21. • To participate, you will be required to answer one
smoking-related question on:
The benefits of leading a tobacco-free lifestyle
What will YOU do to spread the ‘I Don’t, I Won’t
(Light Up) message
• If you answer the question correctly and
appropriately, you stand a chance to turn the
‘wheel of fortune’ where you can win attractive
prizes!
An anti smoking campaign

22. • During the event, just simply head to our
booth and pledge
I Don’t I Won’t [light up] because
__________________”
on a small whiteboard provided.
• Fill in the blank, take a photo with it and
stand to chance to win…
An anti smoking campaign

23. AN IPOD SHUFFLE !!!

24. • PRIZES
• 1st Prize: $300 worth of vouchers
• 2nd Prize: $200 worth of vouchers
• 3rd Prize: $150 worth of vouchers
• 4th Prize $100 worth of vouchers
• 5th Prize: $50 worth of vouchers
An anti smoking campaign

27. Any questions? Feel free to
ask us now!