This document discusses the concept of hypermedia ethnography, which involves using digital tools to integrate different media like text, images, video and audio into ethnographic research records. It allows the researcher to link these diverse media together to represent relationships in the data set and present the entire interconnected media collection to readers for analysis. Some benefits include bringing different types of data together, allowing for nonlinear exploration, and experimenting with digital representations. However, it also presents risks like potential loss of coherence, difficulties in data management, and ethical issues around consent and information overload.