1. Converging the world’s
emerging new powers
Now, a single program gives you the opportunity
to learn about the four emerging powers that
account for over half of the world’s growth

2. Particip
a nts’ Tes
timonia
ls
The BRICs on BRICs program was a
solid opportunity to revise and expand
our own horizons, as we got to know
and compare the economies of Brazil, The BRICs on BRICs program was a
Russia, India and China. Although they great leap in my actual knowledge
were really different, they had a lot of on emerging economies. We had a
common features, such as the strategic complete panorama of each country The BRICs on BRICs program was
effort to accelerate economic develop- and of the group of countries. The a real eye-opener into the develop-
ment, combining it with social inclusion horizontal approach has allowed me to ment of business in BRIC countries.
and a new model of environmental understand the economy, the culture, The program provided unparalleled
management. Sharing of our diverse the management style and the historical insights into the impact of history and
experiences and visions, would surely process of the countries. The in-depth culture on the business environment in
generate a new development model. vertical approach has allowed me to each country. Each of these countries
understand the most important issues offered huge opportunities within its
Windson Vieira Paz in the business environment. Addition- unique business environment. Besides
Director for Quality ally, we made visits to both "companies the access to relevant information
Fiat/Chrysler Latin America and households" that helped in drawing about each country, the program
a complete picture of each society. I presented the opportunity to discuss
highly recommend this Program, which real business issues with exceptional
has made a difference in my career and local faculty as well as senior execu-
my contribution to Petrobras. tives who have led business in these
countries for many years. Overall
Gilberto Ribeiro de Carvalho this course helped me to critically
Strategic Planning Manager analyze our operations in specific BRIC
Petrobras countries and immediately influence
our business with relevant tactics and
strategies.
Mel Parker
Vice President and General Manager
- Consumer, Small Office and Member
Loyalty - North America
Dell

3. The BRICs Today
Accou
nt for
of glo 18%
Re bal GD
wo pres P
rld ent
po 42
pu %
lat of
ion the
The BRICs Promise
%
resent 39
Will rep on
of peopleet
this plan
in 2030 f
% o0
o r 47 203
nt f P by
ccou GD
ill alobal
W g
Are you ready to tap this opportunity?

4. Future-proof
Your BRICs Strategy
WHY BRICs? THE BRICs ON BRICs PROGRAM at a GLANCE
Even amidst the slowdown of developed economies, the The BRICs on BRICs program is the result of a unique part-
growth of Brazil, Russia, India and China (BRIC) has been nership between four top-league business schools in Brazil,
explosive over the last 10 years. Forecasts suggest that they Russia, India and China. Fundação Dom Cabral (FDC) from
will continue to be the main drivers of global growth in the Brazil, the Moscow School of Management SKOLKOVO from
coming decades. Even the recent global financial crisis has Russia, the Indian Institute of Management Ahmedabad
had relatively little impact on their economies. (IIMA) from India and the Cheung Kong Graduate School of
Business (CKGSB) from China – are the top business schools
Companies are increasingly turning their attention to these in their respective countries and well-known globally. Most
countries. From being providers of natural resources and of their faculty are recognized as top scholars and have
labor, these countries now have large and affluent middle- published in leading journals worldwide. They have a deep
class consumer markets. They are also emerging as a source understanding of the issues impacting business and economy
of innovation. in the BRIC countries.
Despite the fact that the BRICs hold immense potential, they Each of these four schools brings to the table an insider’s
are certainly not the countries that are easy to understand perspective of their respective countries in a curriculum that
or operate in. The average consumer in the BRIC countries has been jointly designed by them. Participants benefit from
is very different from those in the developed economies. The interactions with professors with deep knowledge of these
laws governing business are different as is the business envi- markets, industry leaders who have a real-world perspective
ronment. Differences also exist in the role played by govern- on leading business in these countries, and company and
ment, economic systems, availability of natural resources and households visits.
population demographics.
The BRICs on BRICs program provides global companies with
the knowledge, skills, and insights to successfully invest and
operate in the BRIC countries. The program addresses both
the macro perspectives of each of the BRIC economies as
well as micro-level details of operational excellence in those
countries.

5. The BRICs on BRICs
Program Advantages
WHY BRICs ON BRICs Key Takeaways from the Program
As the BRIC countries continue to gain global prominence, By attending the program, participants will be able to posi-
it has become imperative for companies to understand them tion their companies for a profitable growth. They will be
better. The potential and opportunities are immense, but able to:
success is mainly dependent on the solutions to the following
questions: — Make more informed decisions to take advantage
of the market and value chain opportunities in each
— What market and industry segments in BRIC countries of the BRIC countries
present the biggest opportunities for global companies?
— Leverage opportunities presented by the rise of BRIC
— How do we adapt global business models to compete countries for developing their company’s global
successfully in BRIC countries? strategy
— How does one access valuable talent in BRIC countries? — Understand how to adapt global business models
to compete successfully in BRIC countries
— What are the best ways to build local partnerships and
how to benefit from them? — Analyze and take advantage of the differences in
management practices in each of the BRIC countries
— What are the competitive threats coming from the
so-called emerging giants (like Huawei and Haier from — Build networks with key influencers in the government
China, Tata Group from India, Embraer from Brazil, and the private sector within each of the four countries,
Lukoil from Russia, etc.) and how your company can as well as with their peers in the program
deal with them?
— Contrast and combine investment opportunities across
— What is the role of the governments in these countries the four BRIC countries
and how can companies work effectively with the
authorities? — Participants will become alumni of the four leading
business schools of the BRIC countries
— What is the role of state-owned enterprises and public
sector units? Is it going to change in future?
The BRICs on BRICs program is the only
— What has contributed to the outstanding success executive program in the world that focuses
of some industries in the BRIC countries, such as on all four countries and offers a deep
extractive industries, manufacturing and IT services? immersion experience in each of them.
Participants of the BRICs on BRICs Program
spend 5 6 days in each country over four
-
modules spread across nine months. They
learn from professors who have a deep
knowledge of the economic and business
environments of their countries. Senior
business leaders and important government
officials also deliver lectures in the program.
The participants visit both households
and leading companies, and get first-hand
experience of ground-level issues.

6. Program Design
modules will analyze each of the BRIC
All PEDAGOGY
countries from three perspectives:
The program pedagogy will be based mainly on experiential
Markets (Business-to-Business and
learning including:
Business-to-Consumer)
— Live cases
Sources of efficiencies across value
chains — Companies and households visits
Management practices that are effective
— Interactions with top level speakers from the industry
in those countries and government
he country modules have the same basic
T
curriculum to enable the participants to
compare and synthesize their experiences Who Should Attend
across the countries
The BRICs on BRICs program is aimed at:
The first module starts in Brazil with
a broad perspective of emerging — CEOs and heads of business units of companies with
economies and the BRIC countries business interests in BRIC countries
The last day of the final module in China
— Executives from multinational companies in charge of
will be dedicated to the comparison global strategy and business development
and contrast of what participants have
acquired in each of the BRIC countries — Executives from BRIC countries who are keen to evalu-
visited ate new markets and build networks and partnerships
eaching is done by the local faculty with
T — Investment professionals interested in BRIC countries
deep knowledge of the local environment
— Executives who plan to work in or with BRIC countries
ctive participation of leading executives
A
and government officials give participants — Government officials interested in understanding the
a real-world perspective BRIC economies and business environments

7. PROGRAM DATES
Where When
Brazil – Belo Horizonte and São Paulo October 14 to 19, 2012
Russia – Moscow December 03 to 07, 2012
India – Ahmedabad March 04 to 08, 2013
China – Beijing May 20 to 25, 2013
A TYPICAL PROGRAM MODULE
Time Monday Tuesday Wednesday Thursday Friday
Debrief of the Debrief of the
Debrief of the
previous day previous day
previous day Debrief of the
Module Introduction
previous day
Value chain analysis Country challenges
Session 1 General Information
Country history
and challenges of growth:
and culture: How Country market
about the Country of supplying and government official
they shape people’s analysis
distributing in the as a guest speaker
behavior
country
Value chain analysis
Country history
and challenges
Country Economic and culture: How Country market Country specific
Session 2 Outlook they shape people’s analysis
of supplying and
theme
distributing in the
behavior
country
Wrap up and
Lunch module closure
Challenges of Consumer
Country Economic leadership and understanding:
Session 3 Outlook talent management preparation to visit
Company visit Lunch
in the country households
Country
Competitiveness: Challenges of
Consumer
Difficulties and leadership and
Session 4 enablers of talent management
understanding: Visit Company visit
to households
developing business in the country
in the country
Leading a company
Developing business Consumer
in the country:
Session 5 in the country:
Debate with foreign
understanding: Visit Company visit
Executive panel to households
executives
Opening cocktail
Evening and dinner
Free evening Free evening Cultural activity

8. Faculty
The Program faculty includes a mix of senior academics, industry experts, and government
officials. The academicians will provide the content framework for the program and the
conceptual underpinning of the discussions, while experts from industry will provide rich
perspectives on each of the BRIC countries. Senior executives from companies and governments
will address the participants both in the classroom as well as during company visits.
Program Directors
Program Director
Prof Antonio Batista
Dean for Executive Education at Fundação Dom Cabral (FDC)
Prof Antonio Batista is responsible for Customized and Open-Enrollment Programs. He
is also a Professor of Strategy and teaches Competitive Strategy and Strategic Alliances
courses in FDC MBA and executive programs. He has carried out work in organizational
development projects for several domestic and international private companies. He is
a Doctor in Management, Fundação Getulio Vargas/EAESP, and has published several
articles in congresses and journals
Brazil Module – Fundação Dom Cabral (FDC)
Prof Aldemir Drummond
Professor of Strategy and Organizations
Director of the Center for Strategy and Emerging Economies at FDC
PhD in Management Studies from Judge Business School, Cambridge University
Prof Aldemir Drummond's areas of expertise are strategy process, strategy implementa-
tion and strategies of multinational corporations.
He teaches in both open enrolment and customized programs at FDC. In customized
programs, he has worked with companies like ABB, Arcelor Mittal, British American
Tobacco, Bosch, Bunge, EADS, Embraer, NEC, Novartis, Pirelli, Syngenta, Vale, Votoran-
tim and VW.
Russia Module – Moscow School of Management SKOLKOVO
Prof Elizabeth Sadova
Academic Director of Executive Education Programme
Moscow School of Management SKOLKOVO
Prof Elizabeth Sadova is SKOLKOVO Professor of Leadership and Organizational Behav-
ior. Her areas of expertise include Leadership, Organizational development, Change
management, Performance and Talent management. She created several unique multi-
module program on Leadership for HR directors and Top Executives of Russian and
multinational companies.
She successfully combines her professional management and international experience
with her expertise in business education. For over 10 years, she worked for CBSD/
Thunderbird. Her clients include companies like Boeing, Caterpillar, Coca Cola, Danone,
ExxonMobil, ТНК-BP, Hewlett Packard, Unilever, and Сorning. Her research interests lie
in the Russian business model and its influence on organizational development.

9. India Module – Indian Institute of Management Ahmedabad
Prof Tathagata Bandyopadhyay
Professor, IIM Ahmedabad
PhD, University of Calcutta
Prof Tathagata Bandyopadhyay is a Professor in Production Quantitative Methods
area and has been teaching in regular as well as executive programs of the Institute.
He has published more than thirty articles in peer reviewed journals. He is in the edito-
rial board of several research journals.
He has been a Visiting Professor at Michigan State University, US (2010), Birmingham
University, UK (2009), University of Umeå, Sweden (2009), Iowa State University, US
(2003, 2005, 2007), University of Georgia, US (2003, 2005), Visiting Associate Professor
at University of Nebraska, US (1999-2000), Uni­ ersity of Connecticut, US (2001), Visting
v
Scientist at University of Windsor, Canada (1995, 1999, 2000, 2005, 2012), National
University of Singapore, Singapore (2002, 2007).
Prof Atanu Ghosh
Dean (Alumni and External Relationships) of IIM Ahmedbad
Professor in Business Policy area at IIMA
Prof Atanu Ghosh is a Professor in Business Policy area, IIM Ahmedbad (on lien) and
Professor at the School of Management, IIT Bombay. He currently teaches and research-
es in the areas of Strategy, Leadership and Marketing. His major areas of interest are
Business Strategy, Growth Strategy, Industry analysis, Leadership and Innovation.
He has presented papers and delivered invited talks at many national and international
conferences/seminars/workshops and also at many institutions in India and abroad.
He has more than 12 years of experience as an academic and more than 18 years of
senior- level corporate experience with many textile and apparel organizations in India
and abroad; he has also worked on many consultancy assignments.
He has conceptualized a new way of learning about the leadership from the leaders of
various walks of life and implemented it successfully. He has been the Project Leader
of a worldwide study of Internet uses by the business sectors in India and has also led
the Indian team of a collaborative research project between four Indian institutes and
five UK universities to address various issues of Next Generation Global Supply Chain.
He has been an elected member of the Management Council of AIMA (All India Man-
agement Association) since 2009. He is also currently the Dean (Alumni and External
Relationships) of IIM Ahmedbad.
China Module – Cheung Kong Graduate School of Business
Prof. Bingsheng TENG
Associate Dean,
Associate Professor of Strategic Management
PhD, City University of New York
Prof Teng Bingsheng is Associate Dean responsible for the CKGSB MBA program. He is
also an Associate Professor of Strategic Management at CKGSB and a tenured Profes-
sor of Strategic Management at George Washington University (GWU). He serves as a
doctoral advisor and lead professor of the departmental doctoral program at GWU. He
has published over 20 articles in academic journals including the Academy of Manage-
ment Review and Organization Science. His research is included in most of the textbooks
on strategic management. An authority on strategic alliances, he has been interviewed
by media such as The Wall Street Journal and The Washington Post. He is a member of
the Academy of Management and serves on the editorial board of International Entre-
preneurship and Management Journal. He has received many rewards for his research,
including the Wendell and Louis Crain Research Scholar at the GWU School of Busi-
ness. His biography appears in Who's Who in America and Who's Who in American
Higher Education.

10. How to apply?
To apply for admission to the program,
visit www.bricsonbrics.org
Contacts
For general enquiries,
please send an email to contact@bricsonbrics.org
Partner schools:
Brazil
Fundação Dom Cabral (FDC)
Denis Garcia, Executive Education Program Manager
denis@fdc.org.br
Customer services: +55 31 3589 7300
Russia
Moscow School of Management SKOLKOVO
Olga Mironenko, Executive Education Program Manager
Olga_Mironenko@skolkovo.ru
+7 916 555 1892
India
Indian Institute of Management Ahmedabad (IIMA)
Manager, Management Development Programs
mdp@iimahd.ernet.in, mdpmngr@iimahd.ernet.in
Vastrapur, Ahmedabad – 380 015
+91-79-6632 4071-7/6544 9057
China
Cheung Kong Graduate School of Business (CKGSB)
Legend LIN, Executive Education Program manager
tlin@ckgsb.edu.cn
+86 137 8890 4152 (Beijing),
+1 212 782 3997 (New York),
+44 207 104 2380 (London)

11. s
ts’ Test imonial
n
Participa
The BRICs on BRICs program was very
important because we received a lot
For me, the BRICs on BRICs program of information and reliable data about
has opened the cultural boundaries each of the BRIC countries. Highly
The BRICs on BRICs program was of the world's largest emerging qualified academics and businessmen
indeed a valuable experience of economies. It has allowed me to both delivered lectures. Another strong point
intercultural and managerial exper- look beyond the stereotypes and have of the program was the visits to the
tise exchange on economy, business information directly from those who leading companies in the segments
mentality, prospects and opportunities are actually involved with day-to-day these businessmen serve. With this
of growth across the worlds’ most business at the top level. It has also Program executives of companies that
important emerging markets. It was a provided me with an assessment of the are interested in developing business in
good idea to combine various aspects economic environment of the countries the BRIC countries get relevant insights
of doing business with interviews, we visited. That was combined with into those countries.
site visits, interactive exercises just in a convenient schedule, appropriate
several modules convenient to fit the accommodation and educational facili- Ruben A. Bisi
usually tight executives’ schedules. In ties, and excellent faculty. Diretor of Strategy and Development
many respects, it is on par with a mini Marcopolo S.A.
MBA course. Establishing networks Kirill Lyubopytov
across industries and countries and Deputy CEO
going into the details of local business MECHEL CARBON AG
environment are essential benefits of
the program. Collaboration of the lead-
ing business schools from each of the
four BRIC countries particularly led to
very fruitful results.
Nikita Mazein
Vice President for International Business
Development
OJSC Atomenergomash, Rosatom Group
Company

12. About the Schools
Fundação Dom Cabral – FDC
Fundação Dom Cabral (FDC) is an autonomous, non-profit institution of Brazil. Created in 1976, FDC designs educational solutions
for business that help executives modernize their corporate structures, improve their business environments, achieve sustainable
economic growth and promote the development of society. For more than 35 years, FDC has interacted with leaders from numerous
organizations, and has attracted more than 20,000 executives to attend its programs every year. As an international center aligned
with the most current management practices, FDC is engaged in strategic alliances and agreements with world-renowned schools
from Europe, Asia, the United States and Latin America. In Brazil FDC has its main campus in Belo Horizonte and an office and
educational facility in São Paulo. For the past six years, FDC has been ranked among the best business schools in the world by the
Financial Times Executive Education ranking, and it stands in 5th place in 2011. Accreditations such as EQUIS and AMBA also
attest to the quality of FDC programs. The educational solutions offered by FDC include open-enrolment and customized programs;
business partnerships; specialization and executive MBA.
Moscow School of Management SKOLKOVO
The Moscow School of Management SKOLKOVO is a joint project between the major Russian and international business leaders.
SKOLKOVO is a dynamically developing international business school with a vision based on a unique mix of three dimensions:
entrepreneurial leadership, emerging markets and experiential learning. SKOLKOVO focuses on developing a new type of manager
– leaders who will be in demand in the 21st century, the age of human resources and the age of rapidly changing global markets.
Created in partnership with the government of the Russian Federation, SKOLKOVO is a part of the national priority projects
program. Dmitry Medvedev, the former President of the Russian Federation is the Chairman of the SKOLKOVO International
Advisory Board. Since 2006 SKOLKOVO runs Executive Education Programs. Executive MBA, the school’s first degree program,
was launched in January 2009, while the full-time MBA started in September 2009.
Indian Institute of Management Ahmedabad (IIMA)
IIMA was set up by the Government of India in collaboration with the Government of Gujarat and the Indian industry as an
autonomous institution in 1961. It quickly assumed leadership in management education in India and has maintained it ever
since. The Institute provides education, training, consulting, and research facilities in management. IIMA’s vision is to be a
global institution that influences managerial and administrative practices by creating new frontiers of knowledge and developing
entrepreneurial and socially sensitive leader-managers committed to excellence and ethical standards. Being the institute that has
set benchmark in management education in the country, it attracts the crème de la crème of students and faculty. Governments
and leading companies in both the private and public sectors seek its advice on a wide range of issues. In the Asia-Pacific region,
IIMA has been repeatedly ranked among the top five business schools. In global rankings, it has consistently found itself among
the top 100 business schools. In 2008, IIMA became the first business school in India to receive the EQUIS accreditation which
has subsequently been renewed in 2012. In 2001, the Financial Times ranked IIMA’s Two Year Post Graduate Program at 7th
globally among Masters in Management Programs that do not insist on work experience for admission. The One Year Post Graduate
Program for Executives was ranked 11th globally among MBA programs by the same agency.
Cheung Kong Graduate School of Business (CKGSB)
CKGSB generates and disseminates global business and economic insights with an emphasis on China and emerging markets. It is
China’s first independent, faculty-governed, not-for-profit business school. Founded in Beijing in 2002, CKGSB has grown to become
a global business school with satellite campuses in Shanghai and Shenzhen and a network of overseas offices in Hong Kong, New
York and London. Through its innovative educational programs, CKGSB is fostering the next generation of socially responsible
business leaders. The school’s emphasis on research and knowledge creation has opened a unique bridge between the East and the
West. Faculty research insights, though international in nature, are characterized by the growing influence of China and emerging
markets. Domestically, CKGSB alumni are some of the most entrepreneurial and influential businesspeople in China. CKGSB was
founded through the generous financial support of the Li Ka Shing Foundation. The Foundation is the charitable project of Li
Ka-shing, Asia’s most successful entrepreneur.
www.bricsonbrics.org