The document discusses bricks, which were first made in ancient Mesopotamia around 4000 BC. Bricks are a building material used to make walls, pavements, and other structures. The document covers the classification of bricks as a specialty product, their nature as a generic product, and introduces their use in construction. It also lists the types of bricks, discusses product development strategies, and provides examples of brick usage like the Great Wall of China which used 8 million bricks.

3. MY PRODUCT
In the ancient city of Ur,
in Mesopotamia (modern Iraq), the first true
arch of sun-baked brick was made about 4000
bc.

4. CLASSIFICATION OF THE
PRODUCT:
–Specialty product or Special
purpose products
• Unique purpose usage
• Few purchase locations

5. NATURE OF DEMAND:
–Generic product
Core benefit (Basic product)

6. INTRODUCTION OF THE
PRODUCT:
• A brick is building material used to
make walls, pavements and other
elements. Traditionally, the term
brick referred to a unit composed
of clay, but it is now used to denote
any rectangular units laid in mortar.

7. WEIGHT : Approx 3.5 Kg

8. EVOLUTION OF THE CONSTRUCTION

9. PRODUCT CONSUMPTION CYCLE

10. LIFE CYCLE ASSESSMENT
1. PREPARATION OF BRICK CLAY :

11. ENVIRONMENTAL IMPACTS

12. 2. MOULDING OF BRICKS
• Hand moulding
• Machine moulding
–Plastic clay machines
–Dry clay machines

14. • 3. DRYING OF BRICKS

15. 4. BURNING OF THE BRICKS

17. TYPES OF BRICKS
CLAY BRICK SAND LIME BRICK
CONCRETE BRICK FLY ASH BRICK

19. PRODUCT DEVELOPMENT & STRATEGY

20. ALTERNATIVE SOLUTIONS

22. CALCULATION
No. of Brick =
Volume of the wall
Volume of the Brick

23. TESTS TO CHECK QUALITY OF BRICKS
• Water absorption test
• Crushing strength test
• Hardness test
• Efflorescence test
• Soundness test
• Shape & size
• Structure

24. 1 )

25. In 200 BC, workers used 8 million bricks to create the
Great Wall of China
2 )