To prove the value of content strategy to the C-SuiteTo build alignment at every levelTo get more work
Flotsam is a storybook told only with visuals. This wordless wonder has won awards best children’s picture book and it’s a testament to the power of visuals to tell a complex, emotional story without a single word.
Presenting to the c suite csw pdx
Worth a Thousand WordsVisualizing Audit Results for the C-Suite (and other people too)
Standard Content Audit LanguageOf 3,674 page URLs, 1043are redirects and 429 return"404 page not found" errors.Additionally, of the remainingpages, 792 do not havecritical metadata (Page Titleand/or Description).
Your Mission• Your envelope contains your team’s assignment, your presentation scenario, and your goals• Work with your team to design a graphic that conveys this information visually and write a headline that will COMPEL YOUR AUDIENCE• Present your findings and recommendations to the room
7 Steps for Visualizing Data1. Look for patterns2. Look for breaks in the pattern3. Look for opportunities to prove your value4. Consider your “language” options (bar chart, etc.)5. Use text to compel6. Sketch it out low-fi7. THEN make it look pretty