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Brazil and Japan
Opposites attracting
1
Japanese actions in
Brazil
• Elevated the trust in education
• Soybean production at Cerrado with
Embrapa
• Japanese factories around the country
• Family agriculture’s of vegetables and
fruits
• Baseball culture
2
Past Japanese
problems
• Low level of soccer abilities
• Lack of diversity on ad campaigns
• Lack of unskilled workers for factories
• Nissan and Mitsubishi trouble
• Lack of raw materials and food
3
Imports from Brazil
• Japan imports soybeans, chicken and
raw materials from Brazil,
• Also soccer players, models, lifestyle
and factory workers.
4
Sports facts
• J-League - Soccer platform created in
1992 with Brazilian player Zico and
others. There are 38 Brazilian players in
2017.
• F1 - Mclaren Honda team with Airton
Senna.
5
Model facts
• Media - Brazilian models appear on
Japanese magazines, advertising, tv
and fashion shows.
• Brands - Brazilian model Darenogare
started their own brand Carome in
2017.
6
Industrial facts
• Nissan/Mitsubishi - Turnover with
management of Carlos Ghosn
• Murata - Eletronic parts manufacturer
with more than 2K Brazilian workers in
Japan (w.Taro Tamaki/Asahi 2017/5/11)
7
Lifestyle facts
• Asakusa Carnival - Started in 1981 is
one of the 3 biggest events of Tokyo.
• Churrasco - Is growing YoY with
younger buying Ichibo (Brazilian
Picanha) to grill on BBQ parties.
8
Startup facts
• 99 - First Brazilian unicorn with $100M
investment from SoftBank.
• Next step - Collaboration of Brazil and
Japan ecosystems
9
Future actions
• Events with investors and founders
from Brazil in Japan and vice-versa
• Tropicalization (LaTam) of Japanese
startups and Asionalization of Brazilian
startups
• IPO of a Brazilian startup on the TSE to
inspire others and grow the market
10

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Brazionalization of Japanese startups

  • 2. Japanese actions in Brazil • Elevated the trust in education • Soybean production at Cerrado with Embrapa • Japanese factories around the country • Family agriculture’s of vegetables and fruits • Baseball culture 2
  • 3. Past Japanese problems • Low level of soccer abilities • Lack of diversity on ad campaigns • Lack of unskilled workers for factories • Nissan and Mitsubishi trouble • Lack of raw materials and food 3
  • 4. Imports from Brazil • Japan imports soybeans, chicken and raw materials from Brazil, • Also soccer players, models, lifestyle and factory workers. 4
  • 5. Sports facts • J-League - Soccer platform created in 1992 with Brazilian player Zico and others. There are 38 Brazilian players in 2017. • F1 - Mclaren Honda team with Airton Senna. 5
  • 6. Model facts • Media - Brazilian models appear on Japanese magazines, advertising, tv and fashion shows. • Brands - Brazilian model Darenogare started their own brand Carome in 2017. 6
  • 7. Industrial facts • Nissan/Mitsubishi - Turnover with management of Carlos Ghosn • Murata - Eletronic parts manufacturer with more than 2K Brazilian workers in Japan (w.Taro Tamaki/Asahi 2017/5/11) 7
  • 8. Lifestyle facts • Asakusa Carnival - Started in 1981 is one of the 3 biggest events of Tokyo. • Churrasco - Is growing YoY with younger buying Ichibo (Brazilian Picanha) to grill on BBQ parties. 8
  • 9. Startup facts • 99 - First Brazilian unicorn with $100M investment from SoftBank. • Next step - Collaboration of Brazil and Japan ecosystems 9
  • 10. Future actions • Events with investors and founders from Brazil in Japan and vice-versa • Tropicalization (LaTam) of Japanese startups and Asionalization of Brazilian startups • IPO of a Brazilian startup on the TSE to inspire others and grow the market 10