1. LicoReisConsultoria&Línguas Issue: 4184
Lico Reis Consultoria & Línguas
Rua Domingos Rois. Alves 321
Guaratinguetá - SP - Brazil
licoreis@licoreis.com
Www.licoreis.com
Phone: 55 12 3133 1393
FocusonBusiness
Brazil - FIFA World Cup
Business Opportunities
s The FIFA World Cup has become
the driver for infrastructural
changes around the world.
s This event is about more than four
weeks of soccer, it is also about the
impact that it will have on all
business sectors, pre- and post the
event.
s The financial benefits to Brazil
will be significant, yet difficult
to quantify.
s Media coverage has and will
expose Brazil to the world with
the consequential benefits of
incalculable tourist spend.
Important
Business Opportunities
s Plenty of opportunities will arise for
many sectors, which will lead to
significant profits to be made.
s The upcoming years will offer amazing
possibilities for all the citizens of Brazil
and will allow us to leave a legacy for
our future generations.

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Business Opportunities
Accommodation
s There will be a great need for accommodation and there
are two ways to get involved:
– The Official Route
• Benefit: you will get access to the visiting tourists
via FIFA websites.
– The Unofficial Route:
• Benefit: higher rates and commission.
Brazil - Lico Reis Consultoria & Línguas
s Security is a vital part of the World Cup and
therefore creates a great demand.
s In the Germany World Cup there were over 25
000 media and VIP's, many of whom will want
a bodyguard to assist them while they are in
Brazil.
Security
Food & Drink
s There will be a huge demand for food & drink
– Probability (04 weeks of World Cup):
• Sausages - 3.5 million.
• Beer - 3.4 million liters.

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Language
s In Germany they were able to provide various people
who could speak up to 45 different languages.
s With that in mind, anyone who can speak other
languages should be able to make themselves a good
income during the world cup.
Brazil - Lico Reis Consultoria & Línguas
s This world cup will provide Brazilian
companies with a wonderful opportunity to
create great team spirit within their businesses.
s It might also necessitate the upgrading of skills
(especially in the service industry) and a
general improvement in productivity standards.
Human Resources
Insurance
s Health Insurance
s Travel Insurance
s Personal and Public Liability
s Insure new B&B's
s Security of team buses
s Cover for Stadiums, Event, Fan parks, Infra-
structure.

4. www.licoreis.com - licoreis@licoreis.com - Twitter: @licoreis
E-books: www.migre.me/oQ5 - Linkedin: www.migre.me/1d9r
Business Opportunities
General
s Brazilian gifts: Arts and Crafts
s Entertainment: Music & Dancing
s Waiters, Chefs
s Brazilian style snacks, wines
s Memorabilia: toys, city items
s Clothes: caps, T-shirts, Jackets etc
s Cleaning materials
s Maps, booklets
s Football items for locals
s Décor for new B&B’s: carpets, curtains,
furniture
s Promotional gifts, visual branding, point of sale
materials.
Brazil - Lico Reis Consultoria & Línguas
Conclusion
s We are aware that the answer to success lies in
training.
s And we need to define clear rules and
strategies to forecast possible problems and
obstacles