Brazil Fifa World Cup

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Brazil Fifa World Cup

  1. 1. Brazil FIFA World Cup Business Opportunities
  2. 2. Introduction <ul><li>The FIFA World Cup has become the driver for infrastructural changes around the world. </li></ul><ul><li>This event is about more than four weeks of soccer, it is also about the impact that it will have on all business sectors, pre- and post the event. </li></ul>
  3. 3. Important <ul><li>The financial benefits to Brazil will be significant, yet difficult to quantify. </li></ul><ul><li>Media coverage has and will expose Brazil to the world with the consequential benefits of incalculable tourist spend. </li></ul>
  4. 4. Business Opportunities <ul><li>Plenty of opportunities will arise for many sectors, which will lead to significant profits to be made. </li></ul><ul><li>The upcoming years will offer amazing possibilities for all the citizens of Brazil and will allow us to leave a legacy for our future generations. </li></ul>
  5. 5. Business Opportunities Accomodation <ul><li>There will be a great need for accommodation and there are two ways to get involved: </li></ul><ul><ul><li>The Official Route </li></ul></ul><ul><ul><ul><li>Benefit: you will get access to the visiting tourists via FIFA websites. </li></ul></ul></ul><ul><ul><li>The Unofficial Route: </li></ul></ul><ul><ul><ul><li>Benefit: higher rates and commission. </li></ul></ul></ul>
  6. 6. Business Opportunities Food & Drink <ul><li>There will be a huge demand for food & drink </li></ul><ul><ul><li>Probability – 04 weeks of World Cup: </li></ul></ul><ul><ul><ul><li>Sausages - 3.5 million. </li></ul></ul></ul><ul><ul><ul><li>Beer - 3.4 million liters. </li></ul></ul></ul>
  7. 7. Business Opportunities Security <ul><li>Security is a vital part of the World Cup and therefore creates a great demand. </li></ul><ul><li>In the Germany World Cup there were over 25 000 media and VIP's, many of whom will want a bodyguard to assist them while they are in Brazil. </li></ul>
  8. 8. Business Opportunities Logistic & Transport <ul><li>The World Cup will be under severe strain to move goods around on a daily basis. </li></ul><ul><li>Careful planning for the movement of people and goods will be necessary with storage planning in order to get goods in place before the world cup starts. </li></ul>
  9. 9. Business Opportunities Language <ul><li>In Germany they were able to provide various people who could speak up to 45 different languages. </li></ul><ul><li>With that in mind, anyone who can speak other languages should be able to make themselves a good income during the world cup. </li></ul>
  10. 10. Business Opportunities Human Resources <ul><li>This world cup will provide Brazilian companies with a wonderful opportunity to create great team spirit within their businesses. </li></ul><ul><li>It might also necessitate the upgrading of skills (especially in the service industry) and a general improvement in productivity standards . </li></ul>
  11. 11. Business Opportunities Insurance <ul><li>Health Insurance </li></ul><ul><li>Travel Insurance </li></ul><ul><li>Personal and Public Liability </li></ul><ul><li>Insure new B&B's </li></ul><ul><li>Security of team buses </li></ul><ul><li>Cover for Stadiums, Event, Fan parks, Infrastructure. </li></ul>
  12. 12. Business Opportunities General <ul><li>Brazilian gifts: Arts and Crafts </li></ul><ul><li>Entertainment: Music & Dancing </li></ul><ul><li>Waiters, Chefs </li></ul><ul><li>Brazilian style snacks, wines </li></ul><ul><li>Memorabilia: toys, city items </li></ul><ul><li>Clothes: caps, T-shirts, Jackets etc </li></ul>
  13. 13. Business Opportunities General <ul><li>Cleaning materials </li></ul><ul><li>Maps, booklets </li></ul><ul><li>Football items for locals </li></ul><ul><li>Décor for new B&B’s: carpets, curtains, furniture </li></ul><ul><li>Promotional gifts, visual branding, point of sale materials </li></ul>
  14. 14. Conclusion <ul><li>We are aware that the answer to success lies in training. </li></ul><ul><li>And we need to define clear rules and strategies to forecast possible problems and obstacles. </li></ul>
  15. 15. Lico Reis Consultoria & Línguas Roberto Lico Reis www.licoreis.com [email_address] E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: @licoreis

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