Obey is a clothing brand started by street artist Shepard Fairey known for promoting messages of self-empowerment and social awareness through art. The brand aims to inspire curiosity about politics and culture and motivate youth to engage with important issues. Fairey's iconic 2008 "Hope" poster in support of Barack Obama had a significant impact and embodied Obey's goal of using art to influence thought and discussion. Obey wants to expose people, especially youth, to thought-provoking art that stimulates independent thinking about the world.