Mejores estrategias para vender online y cómo atraer y retener clientes. This presentation contains copyrighted material by Brands of Holding, Inc. All rights to the copyrighted material are reserved by Brands of Holding, Inc

1. Connecting you to your local brands

2. Solution
Brands OF offers the digital tools needed by LATAM entrepreneurs to help
them grow their business while connecting the US Hispanic community to
products they miss from their home country.

3. Problems
B2C
Client: End Customer
Problem: Nostalgia
B2B
Client: Latin American Brands
Problem: U.S. Marketing

4. Aggregator Marketplaces

6. CompetitionB2C:Cultural & Emotional Fulfillment
B2B: Customer data Insights
Single
Category
Aggregator
B2C: Non Cultural & Emotional Fulfillment
B2B: No customer data Insights

7. Brands Of the Americasguarient@brandsofamericas.com
Business Model: Revenue Streams
Transaction
Fee 30%
B2C
Monthly SaaS:
B2B
Gold: $19.99
Platinum: $99.99
Ad Plans
B2B
Advertising within
our channels

8. Business
Value Flow
Ad Plans
E- Sales
BI: Data
SaaS

9. Focused B2C Market:
US Hispanics
5% Market penetration objective
by 2020
39.2 millions
hispanics online 21.16 millions
hispanics visit
e-commerce platforms 1,058,000 customers
Source: http://www.speedeondata.com/media/1188/hispanic_buying_behavior_infographic.pdf

10. Growth Strategy: Customer Acquisition
E-commerce
● Paid Ads: CAC $4
○ FB ads : Add to cart Objective
● Email Marketing
● Push notifications
● Syndicalization
● Buy as guest
● Free Shipping flash sales
Ad Plans
• Minimum 1 per trimester per brand
• Advertising medium for 3rd party brands

12. KPI’s
Funnel
• Repeated Costumers
• Conversion rate
SALES
Add
To Cart
Registers
Traffic

13. Monta tus KPI’s
• Costo por usuario o costo por adquisición: Inversión Publicitaria / número de
usuarios
• Valor promedio de usuarios o LTV: Total de Ventas / Total de Usuarios
• Advertising Cost per Order: # de ordenes/ inversión publicitaria
• Average Order Revenue: Total revenues/ # ordenes
Profitability Analisis:
(Ad Cost + Fulfillment Costs) – Average Order Revenue = Order Profit

14. Lessons and Insights