Branding Unlimited. How will AI break the boundaries?

SXSW 2024 | PANEL PICKER
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who we are
the speaker
panel proposal
agenda

watch our reel on vimeo
vimeo.com/758737423

We transform the
future of businesses
by changing
how their brands
behave today.

We are global,
working together with
our network of 21
offices around the
world.
London
New York
Beijing
Bogotá
Buenos Aires
Chicago
Dubai
Lima
Geneva
Madrid
Melbourne
Mexico City
Milan
Paris
San Francisco
Sydne
y
Santiago
Shanghai
São Paulo

Our global presence
helps us to build
brands in different
segments, sizes and
markets around the
world.

A connected and
multidisciplinary
ecosystem to delivery end-to
end brand experience – from
brand expression to
organizational culture, from
business and consumer insights
to branding experience and
performance.
STRATEGISTS
DESIGNERS
WRITERS
ARCHITECTS
RESEARCHERS
PRODUCT DESIGNERS
DATA SCIENTISTS
INTERFACE
DESIGNERS
PSYCHOLOGIST
CREATIVE PEOPLE
JOURNALISTS
Brand experience
DIGITAL
ACTIVATION
COMMUNICATION
Customer experience
MOTION
ARCHITECTURE
VISUAL MERCHANDISING

The largest branding
ecosystem in Brazil with
virtuous growth
numbers.
A creative
community engaged
about creating a
great future for
brands and people.
180
PEOPLE
267
AWARDS
in the last 10 years
[37 only in 2022]
in the las 7 years.
357%
GROWTH
THOUGHT
LEADERSHI
P
The branding agency with the
higher content engagement in
Brazil.
2016
+46.5%
2020
-15.1%
2019
+32.2%
201
8
+21.4%
2017
+9.1%
2021
+38.8
% 2022
+18
%
345.2
147.4
92.3
28.4
FutureBrand Competitor 1 Competitor 2 Competitor 3
Posts Engagement Index

"From 2007, I've been at the forefront of
branding projects for clients across diverse
industries.
Since then, I’ve been continuously updating
branding narratives, methodologies, and
frameworks to inspire the creation of
contemporary, relevant, and compelling brands.
Inspired by the last five editions of SXSW, I've
dedicated myself to studying the future of
branding and exploring how AI will shape the
creation of brand strategy, identity, and
experience.
I would be pleased to share these insights with
the creative minds of SXSW Community in
2024."
Daniel Alencar
Partner & Head of
Strategy and Future
Insights
linkedin.com/in/dalencar/

BRANDINGUNLIMITED
HOWWILLAI BREAKTHE

AI HAS BECOMEAN
ESSENTIALTOOL IN
CRAFTING

AIWILL IMPACT BRANDING ON
DIFFERENT ASPECTS
BRAND
EXPERIENCE
AUDIENCES
ENGAGEME
NT
WORK
PROCESS

AUDIENCES’
ENGAGEMENT

AUDIENCES’
ENGAGEMENT
Consumers, employees, investors, suppliers,
and partners - we're all people living in unique
times where usual truths are questioned and
new values emerge.
This causes conflicts, stress, and anxiety, but
also opens doors to new opportunities.
The emotional roller coaster we're riding is
magnified by social media, amplifying
individual voices and transforming
relationships.
With the rise of Artificial Intelligence (AI),
these emotions will intensify, adding more
ambiguity to our social narratives.

AUDIENCES’ ENGAGEMENT
WHAT
IS RIGHT?
EVERYBODY
IS LOST
REAL IS
BORING
Keeping up with societal evolution
leaves
us lost and exhausted. New values,
broader knowledge demand, emerging
business models, and AI innovation
challenge us.
The digital landscape and its limitless
possibilities often outshines reality, a
feeling set to intensify with AI's ability
to craft extraordinary experiences.
Amid utopian perfection, how can
brands surprise consumers within real-
As we journey deeper into the AI era,
ethical quandaries take center stage
in societal debate. What's real and
what truly matters? In a world where
machines craft experiences so
immersive they blur reality, what

WORK
PROCESS

WORK
PROCESS
The rise of AI will profoundly reshape the role
of branding and marketing professionals.
While handling data thus becomes vital for
crafting well-informed brand strategies,
generative AI tools address the brand
expression challenge of balancing consistency
and flexibility and allow stunning experiences.
AI-driven transformations will provoke a new
mindset for professionals and reshapes the
creative journey.

WORK PROCESS
FROM
ARTWORKTO
ART PROMPT
MULTI-
TALENTED
GAME
THE
POWER
OFTHE
IDEAS
Pragmatism, cross-discipline skills,
and a vast repertoire set brand
builders apart. Job labels blur - be it
product or brand manager, strategist
or creative, the game winners are
those able to transform their vision
Now that we have "the power" to
create anything, what will we choose?
Creativity will be the game-changer
for professionals and agencies. Staying
relevant will require constantly
seeking novelty and impact, without
Creative energy shifts from designing
layouts to crafting prompts.
Customizing each element through
refined prompts, brands can
maximize communication impact:
revealing their value proposition,

BRAND
EXPERIENCE

BRAND
EXPERIENCE
If AI is transforming consumer lives and
branding journeys, imagine the
groundbreaking experiences brands will
create next.
The amazing possibilities provided by new
tools, launched and upgraded daily, will be
vital to engage more demanding audiences -,
content-saturated, with limited attention
spans and used to social media’s benchmarks.

BRAND EXPERIENCE
CREATIVITY
EXPLOSION
HYPER
PERSONALIZ
ATION
BYTHE
[BRAND]
BOOK
When consumers are open to share
their lives, they expect enriched,
tailored experiences in return. AI will
revolutionize brand strategies, making
traditional segmentation obsolete,
and crafting unique content for every
Brands will be able to overcome
challenges in creating a consistent
brand expression. Generative AI
accelerates production, reduces costs,
and promotes inclusivity, all while
adhering to brand guidelines and
AI is an unprecedented boost of
human creativity, breaking barriers
of production and budget, bringing
audacious ideas to life, speeding up
creative processes and enabling
brands to outshine reality's

TAKE AWAYS
AI's rise challenges concepts and inspires
new social narratives. Grasping these shifts
is key to create powerful brand-audience
connections.
AI provokes a new mindset for professionals
and reshapes the creative journey. Three
trends will unveil opportunities to stay
tuned and relevant.
Inspiring examples on how AI can assist
brands in engaging ever-demanding
audiences, swamped with content and
facing limited attention spans.

THE FUTURE
OF
BRANDING IS
HERE,
IFYOU'RE DOWN
TO EXPLORE ALL
THE INSANE
POSSIBILITIES
AND NAVIGATE

SEEYOU IN
AUSTIN! :)

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