Morten Fryland's presentation from CounterPlay '14.

1. Branding through playful interaction
- Morten Fryland -

6. Childhood imagination
Vs.
The adult life

7. The Mecca of play and games
Playgrounds version 2.0

8. ‘With all the media and information
available to me, if a brand wants to
get my attention it has to do
something special’
(Jack Morton Worldwide)

9. ’Above and beyond experiences
are remembered’
(Jack Morton Worldwide)

10. ‘50 to 80 percent of WOM activity is
shaped in result of the consumer’s direct
experience with the brand - largely when
that experience deviates from what’s
expected’
(Mckinsey)

11. ‘WOM is the primary factor behind 20 to
50 percent of all purchasing decisions’
(Mckinsey)

12. Digital is everywhere and everything
Curiosity – Reach – Effect

13. THE BRAND THE PEOPLE THE
PLACE

19. Think nudging
Think different
Think digital
Think the child inside