A brand is a collection of symbols that represent an economic entity and create associations and expectations among consumers. Strong brands that have been established for a long time, before 1900, tend to have more staying power. Defining a niche for 20% of customers can result in 80% of revenues. Maintaining a strong corporate brand image can boost stock prices by 5-7% on average. Spending more on personal branding during an economic downturn can yield a higher return compared to more positive economic periods.

1. Branding 101:
A brand is a collection of images and ideas representing
Strong brands have staying power! an economic producer; more specifically, it refers
30% of the world's 100 most to the concrete symbols such as a name, logo,
valuable brands were developed slogan, and design scheme. Brand recognition and
other reactions are created by the accumulation of
before 1900.
experiences with the specific product or service, both
A case for defining a niche: 20% of directly relating to its use, and through the influence of
your customers will deliver 80% of advertising, design, and media commentary. A brand
your revenues. is a symbolic embodiment of all the information
connected to a company, product or service. A
A stronger corporate brand image
brand serves to create associations and expectations
will boost your stock price by an
among products made by a producer. A brand often
average of 5-7 percent.
includes an explicit logo, fonts, color schemes,
Spending MORE on personal symbols, sound which may be developed to represent
branding during a recession will implicit values, ideas, and even personality.
Source: Wikipedia.com
bring a bigger return on your dollar!
Marketing Advertising
Direct mail can increase results
by 300-500%?
Did you know that testimonials can
increase sales by 250% or more?
“I’m a great lover
*Source list compiled by www.BrandingontheNet.com, Kristie Tamsevicius “I’m a great lover” I’m a great lover
I’m a great lover”
Public Relations Branding
“Trust me, “I understand
he’s a you are a
great lover” great lover”
Source: Zag: The Number One Strategy of Higher-Performance Brands; Marty Neumeier
608.877.0528 www.thecommunicationteam.net