This document outlines the brand identity design process for Mega Infra & Trading Company Ltd. It includes research on the company, competitors, and inspirations. Two logo design options are presented that incorporate elements of infrastructure, building blocks, and progress. Option 1 depicts the company name in 3D block letters that can be viewed from different perspectives. Option 2 forms an arrow and "M" shape to represent the company name and philosophy of innovation. The document proposes taking client feedback, developing additional options if needed, and finalizing the logo design and brand identity.

1. Brand
Iden)ty
Design
Mega
Infra
&
Trading
Company
Ltd

2. Contents
• The
Process
• Our
Understanding
of
the
Brief
• Research
Keywords
• Research
–
Compe)tor
Logos
• Research
–
Inspira)onal
Elements
• Sketches
• Design
Op)ons
• Way
Forward

3. The
Process
UNDERSTAND
ANALYZE
BRAINSTORM
DESIGN
DEVELOP
Capture
the
client
brief
Understand
brand
vision
and
values
Research
the
brand
environment
Determine
inspira)ons
Brand
name
Sketch
concepts
Peer
review
Design
concepts
Colour
and
Typography
Develop
brand
iden)ty.
Design
associated
collateral.
Brand
Iden)ty
Ques)onnaire
Mindmap
Research
Checklist
Sketches
Designs
Brand
Manual
Other
Designs

4. Our
Understanding
of
the
Brief
• Mega
Infra
&
Trading
Co.
trades
in
a
plethora
of
building
raw
materials
and
equipment
• Primary
customers
include
infrastructure
companies,
real
estate
builders,
suppliers
and
manufacturers
• Unique
selling
point
of
the
company
is
the
range
of
its
products
and
services,
unmatched
by
its
contemporaries
• Mega
Infra
wants
a
brand
iden)ty
that
reflects
its
innova)ve,
unique
and
modern
products
and
services,
while
projec)ng
experience,
professionalism
and
reliability
• The
look
and
feel
of
the
brand
should
be
geared
towards
an
interna)onal
as
well
as
Indian
audience,
showcasing
a
new
age
company
backed
by
experience

5. Research
Keywords

6. Research
–
Compe)tor
Logos

7. Inspira)onal
Elements
Building Blocks
Infrastructure
Progress
Abstract
Strength
Equipment

8. Sketches
Variations of the Initial “M”
Stability and Reliability
Strength
Building Blocks
Abstract Elements

9. Design
Op)ons

10. Option 1

11. Op)on
1
Concept
Note
•
Inspired
from
the
idea
of
different
perspec)ves
and
diversity,
not
just
in
the
products
and
services
of
Mega
but
also
its
innova)on
and
philosophy
•
Each
alphabet
looks
like
a
building
block
with
different
angles
and
crevices
•
On
closer
look,
you
can
see
that
the
leZers
can
be
looked
in
different
perspec)ves
due
to
their
unique
3D
modeling
•
The
different
colours
adds
to
the
idea
of
different
perspec)ves
•
Contemporary
look
but
its
solidity
also
represents
experience
•
USP:
Very
unique
and
intelligent
design
that
will
set
you
apart
from
the
compe))on
and
showcase
your
innova)ve
streak
Inspirations

12. Option 2

13. Option 2 Variation

14. Option 2 Variation 2

15. Op)on
2
Concept
Note
•
•
Also
inspired
from
the
philosophy
of
going
against
the
status
quo
to
do
something
unique
and
innova)ve
(orange
arrow
going
against
the
white
downward
arrows)
•
The
logo
forms
an
“M”
for
Mega
and
the
arrow
forms
the
“i”
for
Infra
•
Inspirations
Inspired
from
progress
Out
of
the
box,
represents
a
philosophy
and
has
interes)ng
applica)ons

16. Way
Forward
• Take
feedback
from
the
client
on
presented
op)ons
• Develop
further
op)ons
if
required
• Shortlist
op)ons
and
provide
colour
and
font
op)ons
• Finalize
the
logo
design
and
brand
iden)ty