The document is a collection of news articles discussing various topics related to branding, including how branding can benefit businesses, the importance of branding starting from leadership, the use of coins as branding tools, branding rituals in fraternities, a local branding campaign, and lessons about branding for college students. The articles are from publications like Forbes, Huffington Post, San Antonio Express-News, and more.

1. Branding - Google News
Branding - Google NewsBranding - Google News10 Vital Things Branding Can Do for You and Your
Business - Huffington PostGood Branding Starts From The Top-Down: Fran Kelly - ForbesDollar
coins: Pathway to patriotism or branding tool? - San Antonio Express-NewsBranded for life - The
Daily Tar HeelYours Truly branding effor tmakes impact in Lee's Summit - Lee's Summit
JournalWhat Orlando can learn from Austin's SXSW, branding - Orlando SentinelEssential Branding
and Networking Tips for College Seniors - U.S. News World ReportWhat Is Branding? This Thought-
Provoking Video Tells You in Just 2 Minutes - AdweekThe 3 Steps to Building a Winning Brand
Strategy - EntrepreneurTrenton-Mercer Airport to get branding strategy under new marketing
contract - NJ.com
NFE/1.0http://news.google.com/news?gl=uspz=1ned=ushl=enq=Brandingen-USnew-
-feedback@google.comcopy;2015 GoogleSun, 01 Mar 2015 10:07:03 GMTSun, 01 Mar 2015
10:07:03 GMThttp://www.gstatic.com/news-
static/img/logo/en_us/news.gifhttp://news.google.com/news?gl=uspz=1ned=ushl=enq=Brandinghttp
://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNGI12Uwd5dBbjX63svpC5kvWBqDcAclid
=c3a7d30bb8a4878e06b80cf16b898331ei=x-
TyVLCrFoTwiAamyoGICQurl=http://www.huffingtonpost.com/tamara-romeo/10-vital-things-branding
-_b_6769058.htmltag:news.google.com,2005:cluster=http://www.huffingtonpost.com/tamar-
-romeo/10-vital-things-branding-_b_6769058.htmlFri, 27 Feb 2015 18:59:12 GMTtable border="0"
cellpadding="2" cellspacing="7" style="vertical-align:top;"trtd width="80" align="center"
valign="top"font style="font-size:85%;font-family:arial,sans-serif"/font/tdtd valign="top"
class="j"font style="font-size:85%;font-family:arial,sans-serif"brdiv style="padding-top:0.8em;"img
alt="" height="1" width="1"/divdiv class="lh"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGI12Uwd5dBbj
X63svpC5kvWBqDcAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=x-
TyVLCrFoTwiAamyoGICQamp;url=http://www.huffingtonpost.com/tamara-
romeo/10-vital-things-branding-_b_6769058.html"b10 Vital Things bBranding/b Can Do for You and
Your Business/b/abrfont size="-1"bfont color="#6f6f6f"Huffington Post/font/b/fontbrfont size="-
1"bBranding/b is everywhere, it#39;s pervasive. It even works its way into your wardrobe, onto your
bathroom sink, into your cupboards and into the hands amp; hearts of your kiddo#39;s. Take a quick
glance into your bathroom vanity -- behind the mirrored door -- and b.../b/fontbrfont size="-1"
class="p"/fontbrfont class="p" size="-1"a class="p"
href="http://news.google.com/news/more?ncl=dyaIZkB6UMjj8HMamp;authuser=0amp;ned=us"nob
rb/b/nobr/a/font/div/font/td/tr/table
http://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNHgOIScl0jLrtuuFt4MdsNTQC9D0Acl
id=c3a7d30bb8a4878e06b80cf16b898331ei=x-
TyVLCrFoTwiAamyoGICQurl=http://www.forbes.com/sites/willburns/2015/02/25/good-branding-start
s-from-the-top-down-
fran-
kelly/tag:news.google.com,2005:cluster=http://www.forbes.com/sites/willburns/2015/02/25/good-bra
nding-starts-from-the-top-down-fran-kelly/Wed, 25 Feb 2015 19:31:43 GMTtable border="0"
cellpadding="2" cellspacing="7" style="vertical-align:top;"trtd width="80" align="center"
valign="top"font style="font-size:85%;font-family:arial,sans-serif"/font/tdtd valign="top"
class="j"font style="font-size:85%;font-family:arial,sans-serif"brdiv style="padding-top:0.8em;"img
alt="" height="1" width="1"/divdiv class="lh"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHgOIScl0jLrtuu
Ft4MdsNTQC9D0Aamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=x-

2. TyVLCrFoTwiAamyoGICQamp;url=http://www.forbes.com/sites/willburns/2015/02/25/good-branding
-starts-from-the-top-down-fran-kelly/"bGood bBranding/b Starts From The Top-Down: Fran
Kelly/b/abrfont size="-1"bfont color="#6f6f6f"Forbes/font/b/fontbrfont size="-1"That#39;s
according to Fran Kelly, founder of a new brand consultancy called CEOVIEW bBranding/b. Mr.
Kelly has been in the advertising business since 1977, has 100+ brand development experiences,
and has been part of some great success stories like VWnbsp;.../fontbrfont size="-1"
class="p"/fontbrfont class="p" size="-1"a class="p"
href="http://news.google.com/news/more?ncl=dJ25C4GTz0K_RUMamp;authuser=0amp;ned=us"nob
rb/b/nobr/a/font/div/font/td/tr/table
http://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNHAnJSpUM_RdkxGvtNT5eWqHVg3a
gclid=c3a7d30bb8a4878e06b80cf16b898331ei=x-
TyVLCrFoTwiAamyoGICQurl=http://www.expressnews.com/business/business_columnists/michael_t
aylor/article/Dollar-coins-Pathway-to-patriotism-or-br-
nding-
6108013.phptag:news.google.com,2005:cluster=http://www.expressnews.com/business/business_col
umnists/michael_taylor/article/Dollar-coins-Pathway-to-patriotism-or-branding-6108013.phpSun, 01
Mar 2015 01:09:30 GMTtable border="0" cellpadding="2" cellspacing="7" style="vertical-
align:top;"trtd width="80" align="center" valign="top"font style="font-size:85%;fon-
-family:arial,sans-serif"/font/tdtd valign="top" class="j"font style="font-size:85%;fon-
-family:arial,sans-serif"brdiv style="padding-top:0.8em;"img alt="" height="1" width="1"/divdiv
class="lh"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHAnJSpUM_Rd
kxGvtNT5eWqHVg3agamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=x-
TyVLCrFoTwiAamyoGICQamp;url=http://www.expressnews.com/business/business_columnists/mich
ael_taylor/article/Dollar-coins-Pathway-to-patriotism-or-branding-6108013.php"bDollar coins:
Pathway to patriotism or bbranding/b tool?/b/abrfont size="-1"bfont color="#6f6f6f"San Antonio
Express-News/font/b/fontbrfont size="-1"?oeSeriously, what is your deal with dollar coins?" I#39;m
asked twice weekly by whichever coffee barista quenches my addiction and collects my combination
of Susan B. Anthonys, Sacagaweas and presidentials. Why do I pay for everything with dollar
coins?/fontbrfont size="-1" class="p"/fontbrfont class="p" size="-1"a class="p"
href="http://news.google.com/news/more?ncl=dhXMSF12hXCuWbMamp;authuser=0amp;ned=us"n
obrb/b/nobr/a/font/div/font/td/tr/table
http://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNHt-WE_nnP4nHGsf5Z4n71Wk_DcVAc
lid=c3a7d30bb8a4878e06b80cf16b898331ei=x-
TyVLCrFoTwiAamyoGICQurl=http://www.dailytarheel.com/article/2015/02/national-pan-hellenic-frat
ernities-branding-ritual-is-root-
d-i-
-
historytag:news.google.com,2005:cluster=http://www.dailytarheel.com/article/2015/02/national-pan-
hellenic-fraternities-branding-ritual-is-rooted-in-historyThu, 26 Feb 2015 05:15:38 GMTtable
border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"trtd width="80"
align="center" valign="top"font style="font-size:85%;font-family:arial,sans-serif"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHt-WE_nnP4nH
Gsf5Z4n71Wk_DcVAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=x-
TyVLCrFoTwiAamyoGICQamp;url=http://www.dailytarheel.com/article/2015/02/national-pan-helleni
c-fraternities-branding-ritual-is-rooted-in-history"img
src="//t0.gstatic.com/images?q=tbn:ANd9GcQJUSs_bFZop5a_MpPb9-akAIkKcroUFb03gSoZ54ABp6
A6xvVgA1vcVBZ1bXhzcKNzqOjd35Ec" alt="" border="1" width="80" height="80"brfont size="-
2"The Daily Tar Heel/font/a/font/tdtd valign="top" class="j"font style="font-size:85%;fon-
-family:arial,sans-serif"brdiv style="padding-top:0.8em;"img alt="" height="1" width="1"/divdiv
class="lh"a href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHt-

3. WE_nnP4nHGsf5Z4n71Wk_DcVAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=x-
TyVLCrFoTwiAamyoGICQamp;url=http://www.dailytarheel.com/article/2015/02/national-
pan-hellenic-fraternities-branding-ritual-is-rooted-in-history"bbBranded/b for life/b/abrfont size="-
1"bfont color="#6f6f6f"The Daily Tar Heel/font/b/fontbrfont size="-1"Though some people might be
put off by the concept of bbranding/b ?" the practice of heating up a metal rod, pressing it onto a
person#39;s body, burning the flesh and ultimately leaving a scar in the shape of the burn ?" it is a
tradition carried out by b.../b/fontbrfont size="-1" class="p"/fontbrfont class="p" size="-1"a
class="p"
href="http://news.google.com/news/more?ncl=dkgGLwq4wwoR19Mamp;authuser=0amp;ned=us"no
brb/b/nobr/a/font/div/font/td/tr/table
http://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNE0FxJ9wIB9DOdcwilaB2jUfwbYrgcli
d=c3a7d30bb8a4878e06b80cf16b898331cid=52778751222791ei=x-
TyVLCrFoTwiAamyoGICQurl=http://www.lsjournal.com/2015/02/27/126426/yours-truly-branding-eff
or-
tmakes.htmltag:news.google.com,2005:cluster=http://www.lsjournal.com/2015/02/27/126426/yours-t
ruly-branding-effor-tmakes.htmlFri, 27 Feb 2015 06:08:41 GMTtable border="0" cellpadding="2"
cellspacing="7" style="vertical-align:top;"trtd width="80" align="center" valign="top"font
style="font-size:85%;font-family:arial,sans-serif"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNE0FxJ9wIB9DO
dcwilaB2jUfwbYrgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778751222791amp;e
i=x-TyVLCrFoTwiAamyoGICQamp;url=http://www.lsjournal.com/2015/02/27/126426/yours-tru-
y-branding-effor-tmakes.html"img
src="//t2.gstatic.com/images?q=tbn:ANd9GcQmHxwYgYB5SytMg42DjMOyA626QBGiTW1jsLgir8bAi
oDoEvK4DvxgL8B75-h3K32oVZHtAoI" alt="" border="1" width="80" height="80"brfont size="-
2"Lee's Summit Journal/font/a/font/tdtd valign="top" class="j"font style="font-size:85%;fon-
-family:arial,sans-serif"brdiv style="padding-top:0.8em;"img alt="" height="1" width="1"/divdiv
class="lh"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNE0FxJ9wIB9DO
dcwilaB2jUfwbYrgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778751222791amp;e
i=x-TyVLCrFoTwiAamyoGICQamp;url=http://www.lsjournal.com/2015/02/27/126426/yours-tru-
y-branding-effor-tmakes.html"bYours Truly bbranding/b effor tmakes impact in Lee#39;s
Summit/b/abrfont size="-1"bfont color="#6f6f6f"Lee's Summit Journal/font/b/fontbrfont size="-
1"Over the past several years Lee#39;s Summit has made great strides in presenting an image and
making itself better known in the area and beyond. The Yours Truly bbranding/b and marketing
campaign has found wide acceptance with merchants and become anbsp;.../fontbrfont size="-1"
class="p"/fontbrfont class="p" size="-1"a class="p"
href="http://news.google.com/news/more?ncl=dDc_HCc51yl_ObMamp;authuser=0amp;ned=us"nob
rband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table
http://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNH9levq1LW56NrBgK-fagzpHOcI1Qcl
id=c3a7d30bb8a4878e06b80cf16b898331ei=x-
TyVLCrFoTwiAamyoGICQurl=http://www.orlandosentinel.com/business/brinkmann-on-business/os-o
rlando-austin-sxsw-branding-2015-
227-
post.htmltag:news.google.com,2005:cluster=http://www.orlandosentinel.com/business/brinkmann-on
-business/os-orlando-austin-sxsw-branding-20150227-post.htmlFri, 27 Feb 2015 17:27:29 GMTtable
border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"trtd width="80"
align="center" valign="top"font style="font-size:85%;font-family:arial,sans-serif"/font/tdtd
valign="top" class="j"font style="font-size:85%;font-family:arial,sans-serif"brdiv style="padding-
top:0.8em;"img alt="" height="1" width="1"/divdiv class="lh"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNH9levq1LW56N
rBgK-fagzpHOcI1Qamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=-

4. -
TyVLCrFoTwiAamyoGICQamp;url=http://www.orlandosentinel.com/business/brinkmann-on-business/
os-orlando-austin-sxsw-branding-20150227-post.html"bWhat Orlando can learn from Austin#39;s
SXSW, bbranding/b/b/abrfont size="-1"bfont color="#6f6f6f"Orlando Sentinel/font/b/fontbrfont
size="-1"Here we have life science, defense, simulation, and the pursuit of high-tech sensors. In
terms of bbranding/b, Orlando is where Austin was in the mid-2000s. There are strengths, but the
city didn#39;t really brand themselves early. Now I see that Orlando is b.../b/fontbrfont size="-1"
class="p"/fontbrfont class="p" size="-1"a class="p"
href="http://news.google.com/news/more?ncl=du8xVKdlRNGQDUMamp;authuser=0amp;ned=us"no
brb/b/nobr/a/font/div/font/td/tr/table
http://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNFmk4qYqmRW1vERcelY1UeXJ7BwM
wclid=c3a7d30bb8a4878e06b80cf16b898331ei=x-
TyVLCrFoTwiAamyoGICQurl=http://money.usnews.com/money/careers/articles/2015/02/26/essential
-branding-and-networking-tips-for-c-
llege-
seniorstag:news.google.com,2005:cluster=http://money.usnews.com/money/careers/articles/2015/02
/26/essential-branding-and-networking-tips-for-college-seniorsThu, 26 Feb 2015 15:42:43 GMTtable
border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"trtd width="80"
align="center" valign="top"font style="font-size:85%;font-family:arial,sans-serif"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFmk4qYqmRW
1vERcelY1UeXJ7BwMwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=x-
TyVLCrFoTwiAamyoGICQamp;url=http://money.usnews.com/money/careers/articles/2015/02/26/ess
ential-branding-and-networking-tips-for-college-seniors"img
src="//t1.gstatic.com/images?q=tbn:ANd9GcTJbCylc2DUd_rBqzkcjgksCkKmDO8znGJ7qCCJwhtrcltm
2bObedNQGpZw_EycIHChS0zz-w51" alt="" border="1" width="80" height="80"brfont size="-
2"U.S. News World Report/font/a/font/tdtd valign="top" class="j"font style="font-size:85%;fon-
-family:arial,sans-serif"brdiv style="padding-top:0.8em;"img alt="" height="1" width="1"/divdiv
class="lh"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFmk4qYqmRW
1vERcelY1UeXJ7BwMwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=x-
TyVLCrFoTwiAamyoGICQamp;url=http://money.usnews.com/money/careers/articles/2015/02/26/ess
ential-branding-and-networking-tips-for-college-seniors"bEssential bBranding/b and Networking Tips
for College Seniors/b/abrfont size="-1"bfont color="#6f6f6f"U.S. News World
Report/font/b/fontbrfont size="-1"Part of bbranding/b is also getting others to pay attention. And in
students#39; cases, that means being seen as qualified job seeker, rather than a college kid scarfing
down late-night calzones over a term paper. quot;You#39;ve got to stop being a student and
b.../b/fontbrfont size="-1" class="p"/fontbrfont class="p" size="-1"a class="p"
href="http://news.google.com/news/more?ncl=dIzRvFMpo24JdSMamp;authuser=0amp;ned=us"nob
rb/b/nobr/a/font/div/font/td/tr/table
http://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNHI7F5yH7ydGiYPOjS8UfWLgCjZiAcli
d=c3a7d30bb8a4878e06b80cf16b898331cid=52778744053785ei=x-
TyVLCrFoTwiAamyoGICQurl=http://www.adweek.com/adfreak/what-branding-thought-provoking-vid
eo-tells-you-just-2-mi-
utes-
163067tag:news.google.com,2005:cluster=http://www.adweek.com/adfreak/what-branding-thought-
provoking-video-tells-you-just-2-minutes-163067Fri, 20 Feb 2015 14:26:28 GMTtable border="0"
cellpadding="2" cellspacing="7" style="vertical-align:top;"trtd width="80" align="center"
valign="top"font style="font-size:85%;font-family:arial,sans-serif"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHI7F5yH7ydGi
YPOjS8UfWLgCjZiAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778744053785amp;
ei=x-TyVLCrFoTwiAamyoGICQamp;url=http://www.adweek.com/adfreak/what-branding-thou-

5. ht-provoking-video-tells-you-just-2-minutes-163067"img
src="//t2.gstatic.com/images?q=tbn:ANd9GcRcfBOyDHCWcLwLCwJMTRxqAATfWdIhZn733S9N0Xa
kVHd8Dte5fyDc_a5_pCOXga3_04xHUV0e" alt="" border="1" width="80" height="80"brfont size="-
2"Adweek/font/a/font/tdtd valign="top" class="j"font style="font-size:85%;font-family:arial,sa-
s-serif"brdiv style="padding-top:0.8em;"img alt="" height="1" width="1"/divdiv class="lh"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHI7F5yH7ydGi
YPOjS8UfWLgCjZiAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778744053785amp;
ei=x-TyVLCrFoTwiAamyoGICQamp;url=http://www.adweek.com/adfreak/what-branding-thou-
ht-provoking-video-tells-you-just-2-minutes-163067"bWhat Is bBranding/b? This Thought-Provoking
Video Tells You in Just 2 Minutes/b/abrfont size="-1"bfont color="#6f6f6f"Adweek/font/b/fontbrfont
size="-1"quot;Entrepreneurs, innovators, disruptors, CEOs and CMOs have enough landmines to
sidestep when tackling the bbranding/b beast,quot; says the video#39;s creator, David Brier of DBD
International. quot;Written plainly with equally minimalistic motion graphics, this b.../b/fontbrfont
size="-1"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGx_BENJ75_cw
KCjikJniwNDPPAVwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778744053785amp
;ei=x-TyVLCrFoTwiAamyoGICQamp;url=http://www.huhmagazine.co.uk/8831/video-what-
is-branding?"Video: What Is bBranding/b?/afont size="-1"
color="#6f6f6f"nobrHUH./nobr/font/fontbrfont size="-1" class="p"/fontbrfont class="p" size="-1"a
class="p"
href="http://news.google.com/news/more?ncl=dm8HDj9uaMjmxbMxmCeyxkmwsiDxMamp;authuser
=0amp;ned=us"nobrball 2 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table
http://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNHD7rMljLqqSZ77Vws2ohWS5dxIoAc
lid=c3a7d30bb8a4878e06b80cf16b898331cid=52778750644220ei=x-
TyVLCrFoTwiAamyoGICQurl=http://www.entrepreneur.com/article/241960tag:news.google.com,200
5:cluster=http://www.entrepreneur.com/article/241960Thu, 26 Feb 2015 15:36:29 GMTtable
border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"trtd width="80"
align="center" valign="top"font style="font-size:85%;font-family:arial,sans-serif"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHD7rMljLqqSZ
77Vws2ohWS5dxIoAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778750644220amp
;ei=x-TyVLCrFoTwiAamyoGICQamp;url=http://www.entrepreneur.com/article/241960"img
src="//t0.gstatic.com/images?q=tbn:ANd9GcRXGMWpHc5SaMOMDi8p6qznLD8HQKoMW_i2Kscm5
nYKoAkX0lIaBUGujz_LxRKaj5WIrudfocfE" alt="" border="1" width="80" height="80"brfont size="-
2"Entrepreneur/font/a/font/tdtd valign="top" class="j"font style="font-size:85%;fon-
-family:arial,sans-serif"brdiv style="padding-top:0.8em;"img alt="" height="1" width="1"/divdiv
class="lh"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHD7rMljLqqSZ
77Vws2ohWS5dxIoAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778750644220amp
;ei=x-TyVLCrFoTwiAamyoGICQamp;url=http://www.entrepreneur.com/article/241960"bThe 3 Steps
to Building a Winning Brand Strategy/b/abrfont size="-1"bfont
color="#6f6f6f"Entrepreneur/font/b/fontbrfont size="-1"Many companies large and small stumble
when it comes to incorporating employees into their bbranding/b strategies. But to the customer
making a purchase, your employee is the company. Your employees can make or break your entire
brand, so don#39;t evernbsp;.../fontbrfont size="-1" class="p"/fontbrfont class="p" size="-1"a
class="p"
href="http://news.google.com/news/more?ncl=d5AhDxVzcTjy1rMamp;authuser=0amp;ned=us"nobr
band morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table
http://news.google.com/news/url?sa=tfd=Rct2=ususg=AFQjCNEtH8A2XzuLSS0TQaWm0_ZT1Jmvvw
clid=c3a7d30bb8a4878e06b80cf16b898331cid=52778750912015ei=x-
TyVLCrFoTwiAamyoGICQurl=http://www.nj.com/mercer/index.ssf/2015/02/freeholders_expected_to_
award_contract_to_marketin.htmltag:news.google.com,2005:cluster=http://www.nj.com/mercer/inde

6. x.ssf/2015/02/freeholders_expected_to_award_contract_to_marketin.htmlFri, 27 Feb 2015 00:36:30
GMTtable border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"trtd width="80"
align="center" valign="top"font style="font-size:85%;font-family:arial,sans-serif"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEtH8A2XzuLSS
0TQaWm0_ZT1Jmvvwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778750912015am
p;ei=x-
TyVLCrFoTwiAamyoGICQamp;url=http://www.nj.com/mercer/index.ssf/2015/02/freeholders_expecte
d_to_award_contract_to_marketin.html"img src="//t0.gstatic.com/images?q=tbn:ANd9GcT-
-FKhY6jB6G-5-mJpmCRQobOfeVkvrhrj5k90jUF4ASzGQcNpolifgW4tPCE5G3-LYpH1-HRT" alt=""
border="1" width="80" height="80"brfont size="-2"NJ.com/font/a/font/tdtd valign="top"
class="j"font style="font-size:85%;font-family:arial,sans-serif"brdiv style="padding-top:0.8em;"img
alt="" height="1" width="1"/divdiv class="lh"a
href="http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEtH8A2XzuLSS
0TQaWm0_ZT1Jmvvwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778750912015am
p;ei=x-
TyVLCrFoTwiAamyoGICQamp;url=http://www.nj.com/mercer/index.ssf/2015/02/freeholders_expecte
d_to_award_contract_to_marketin.html"bTrenton-Mercer Airport to get bbranding/b strategy under
new marketing contract/b/abrfont size="-1"bfont color="#6f6f6f"NJ.com/font/b/fontbrfont size="-
1"EWING ?" Mercer County freeholders awarded a $33,800 contract Thursday to Oxford
Communications to create a bbranding/b strategy for Trenton-Mercer Airport. The one-year contract
includes two one-year options to extend the deal designed to raise thenbsp;.../fontbrfont size="-1"
class="p"/fontbrfont class="p" size="-1"a class="p"
href="http://news.google.com/news/more?ncl=d1q46VRajFUjvkMamp;authuser=0amp;ned=us"nobr
band morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/tableGoogle News
http://news.google.com/news?hl=en&gl=us&q=Branding&um=1&ie=UTF-8&output=rss