Digital Marketing
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The document discusses the importance of digital marketing and provides several links to articles and resources about digital marketing strategies. Some of the key topics covered include the rise of digital advertising compared to traditional TV, the growth of mobile and social media marketing, how online lenders are using digital strategies, and how shifts in consumer behavior have made digital marketing more important for various industries like banking and finance. The document also briefly mentions some potential limitations of digital marketing and provides links to articles about pay per click advertising and using video in digital campaigns.
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55 marketing influencers: How brands should use virtual reality, augmented re...
1) Mixed reality is opening opportunities for brands to show customers experiences rather than just telling about products and services. Some examples mentioned include overlaying product information directly in stores or on streets using maps.
2) Most experts agree that 2017 will be a year for brands to start experimenting with and developing virtual, augmented, and mixed reality marketing strategies and content, though adoption of VR headsets will still be niche. They recommend focusing more on phone-based AR experiences for now.
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Manufacturing - Canada -February 2022 and March 2022.pptx
Manufacturing sales increased for the fifth consecutive month, up 4.2% to $67.7 billion in February on higher sales in 14 of 21 industries, led by the motor vehicle (+25.0%), food (+5.3%), petroleum and coal (+6.7%), and wood (+8.5%) industries. Meanwhile, sales of computer and electronic products decrease the most, down 7.9% to $1.2 billion in February. Total manufacturing sales rose 19.5% on a year-over-year basis in February.
Source - https://www150.statcan.gc.ca/n1/daily-quotidien/220414/dq220414a-eng.htm
The impact-of-social-media-usage-on-sales-performance
The document summarizes the results of a survey on the relationship between social media use and sales quota attainment. Key findings include:
- Sales professionals who exceeded their 2014 quota by 10% or more were 6 times more likely to describe themselves as highly skilled social media users.
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of social media, up from 54% in 2012.
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The impact-of-social-media-usage-on-sales-performance
The document summarizes the results of a survey on the relationship between social media use and sales quota attainment. Key findings include:
- Sales professionals who exceeded their 2014 quota by 10% or more were 6 times more likely to describe themselves as highly skilled social media users.
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of social media, up from 54% in 2012.
- Twitter surpassed LinkedIn as the most important social media site for B2B sales.
- Sales professionals want better relationship intelligence, sales intelligence, and CRM tools to improve their social selling abilities.
Construction Sector| Canada and the World
Blog – Construction and Infrastructure – Canada and the World
Canada like many countries still has a sizable infrastructure gap.
1. Average housing price - https://www.ctvnews.ca/canada/canadian-home-prices-have-jumped-21-4-per-cent-since-last-year-survey-finds-1.5624046
2. Infrastructure - https://ucalgary.ca/news/progress-stops-when-we-create-and-dismantle-infrastructure-programs-every-federal-election
3. Climate change - https://www.preventionweb.net/publication/under-water-costs-climate-change-canadas-infrastructure
4. Infrastructure bank - https://www.bnnbloomberg.ca/infrastructure-bank-set-to-badly-miss-spending-goals-pbo-1.1596377
5. Affordability - https://betterdwelling.com/canadian-housing-affordability-is-the-worst-in-30-years-prices-to-flatten-rbc/
6. Solar panels - https://www.solarreviews.com/blog/dont-buy-solar-panels
7. Construction materials - https://www.marketwatch.com/investing/index/djuscn?countrycode=xx
8. Raw Material index - https://tradingeconomics.com/canada/wholesale-prices
9. Funding gaps - https://www.stalberttoday.ca/local-news/bridging-the-municipal-funding-gap-series-problems-on-the-horizon-4329687
10. Infrastructure - https://www.renewcanada.net/feature/what-comes-next-for-canadian-infrastructure/
11. Economic challenges - https://www.theglobeandmail.com/politics/article-12-challenges-facing-the-next-government/
12. Climate change - https://www.hilltimes.com/2021/09/28/the-gathering-storm-building-climate-resilience-requires-innovative-financing/319968
13. gap - https://www.airdrietoday.com/beyond-local/bridging-the-municipal-funding-gap-more-expenditures-same-revenue-sources-4482425
Stock Market Analysis and Commentary for WE July 7 2023.pptx
Blog – Stock Market Analysis for the Week-Ending July 723
Summary:
The Dow Jones Industrial Average fell 0.6% Friday. Other major indexes saw smaller declines as indexes faded into the close.
The S&P 500 and the Nasdaq also pared back from their highs of the day. The S&P 500 fell 0.3% at the close, while the Nasdaq saw a 0.1% loss.
Volume on the NYSE and on the Nasdaq was lower from Thursday's levels, according to early data.
The small-cap Russell 2000 outperformed with a 1.2% gain, while the Innovator IBD 50 ETF (FFTY) ended 0.4% higher.
Crude oil rose to $73.06 a barrel. The yield on the benchmark 10-year Treasury note was unchanged at 4.05%.
Friday's jobs report showed 209,000 new jobs in June, lower than views for 213,000. On the other hand, wage growth was strong, while the unemployment rate was in line with estimates of 3.6%. The odds of a 25-basis-point hike in the Fed's July meeting went up to 94.9%, according to the CME FedWatch Tool. The consumer price index is on watch for Wednesday.
Generative AI is a major tailwind for Dow component Microsoft (MSFT). The stock is hovering near its all-time high of 351.47. Shares are well extended from a rebound off the 10-week moving average in late April.
JPMorgan Chase (JPM) rose 0.8% after an analyst upgrade to outperform from peer perform from Wolfe Research ahead of its earnings next week. Shares are in a buy zone from a 143.37 buy point.
Caterpillar (CAT) also gained in the Dow Jones, nearing a buy point of 250.89, while health care stocks fell. The Health Care Select Sector SPDR (XLV) was off 1.2%.
Source - https://www.investors.com/market-trend/stock-market-today/dow-jones-rises-after-jobs-data-tesla-throws-gas-on-ev-price-wars-as-microsoft-eyes-all-time-high/
Additional sources and links:
Lithium - https://www.mining.com/the-global-lithium-rush-is-only-at-the-beginning/
Oil Production - https://www.bnnbloomberg.ca/oil-rises-after-production-cuts-from-saudi-arabia-russia-1.1941908
Natural Gas - https://www.nsnews.com/resources-agriculture/lng-canada-throws-down-gauntlet-to-bc-hydro-7249527
Global Inflation - https://www.fibre2fashion.com/news/textile-news/oecd-reports-slowdown-in-global-inflation-rates-for-may-2023-288707-newsdetails.htm
Geopolitical Risks and Threats - https://www.geopoliticalmonitor.com/
Food and climate - https://www.pubaffairsbruxelles.eu/opinion-analysis/climate-models-underestimate-food-security-risk-from-compound-extreme-weather/
ESG - https://smaartcompany.com/esg-disclosure-how-can-an-external-assurance-help-build-trust/
Housing - https://fortune.com/2023/07/07/housing-market-home-prices-firmed-up-first-half-2023-says-black-knight/
Commodities - https://www.usfunds.com/resource/lithium-leads-the-charge-againa-look-at-the-commodity-market-in-the-first-half-of-2023/
Technology - https://morethandigital.info/en/10-promising-innovations-that-will-change-our-world/
Climate change - https://www.nytimes.com/2023/07/07/business/energy-environment/janet-ye
CrowdGift_DigMktStrat_2016_FINAL
CrowdGift is a crowdfunding platform looking to increase engagement and grow its community. The document provides a digital audit and makes recommendations for search engine optimization, paid search, social media, and content strategies. Key recommendations include optimizing the website, running targeted Google and Facebook ad campaigns, developing a content calendar, and establishing brand guidelines. The strategies aim to boost course registrations, gain new campaigners, and align CrowdGift's brand.
Stock Market Analysis and Commentary for WE July 21 2023.pptx
Blog – Stock Market Analysis for the week-ending July 21, 2023
• US stocks traded mixed Friday, with the Dow capping off a 10-day winning streak.
• It's the longest run of gains for the index since August 2017.
• Next week investors will be watching big earnings from Microsoft and Meta, as well as a Fed meeting.
US stocks traded mixed on Friday, with the Dow Jones Industrial Average eking out a gain to cap off a 10-day winning streak, its longest stretch in the green since August 2017.
To close the week, American Express, oil firm Schlumberger, and advertising company Interpublic Group all reported earnings. More than 70% of the companies that have reported so far have beat expectations, according to FactSet data.
Meanwhile, investors will be watching to see what policymakers announce at next week's Federal Reserve meeting. Many strategists expect a 0.25% interest rate hike, following last month's "skip."
A quarter-point hike to the 5.25%-5.50% range would "more than likely mark the end of a historic tightening cycle," EY Chief Economist Gregory Daco wrote in a note Friday. "But those expecting a fanfare will be disappointed as the Fed will make every (too many) efforts to sound as hawkish as tolerable for financial markets, to avoid an undesired easing of financial conditions."
Source - https://ca.finance.yahoo.com/news/us-stocks-trade-mixed-dow-040423917.html
Additional sources and links
Lithium - https://qz.com/bolivias-lithium-reserves-are-even-larger-than-it-previ-1850664027 or https://www.argusmedia.com/ja/news/2471480-chinas-li-carbonate-contracts-close-first-day-lower?amp=1
Global Inflation - https://www.ft.com/content/088d3368-bb8b-4ff3-9df7-a7680d4d81b2
Global PMI - https://www.marketpulse.com/week-ahead/week-ahead-bracing-for-next-weeks-earnings-rate-decisions-and-major-economic-data/emoya
Oil Production - https://www.atalayar.com/en/articulo/economy-and-business/rising-us-shale-oil-production-defies-opec-s-oil-production-cutback-strategy/20230720154801188532.html
Natural Gas - https://www.investing.com/news/commodities-news/natural-gas-first-weekly-gain-for-july-amid-high-but-fluctuating-power-burns-3131449
Food Production - https://millermagazine.com/blog/igc-forecasts-record-grain-production-amid-challenges-5280
Ports and shipping - https://www.hellenicshippingnews.com/baltic-index-logs-10-weekly-drop-as-demand-for-larger-vessel-wilts-away/
Housing - https://www.nasdaq.com/articles/you-cant-control-the-housing-market-but-you-can-control-what-you-do-about-it
Geopolitical Risks - https://worldview.stratfor.com/
Technology - https://medium.com/@kalashbhadoriya7147/emerging-tech-trends-in-2023-unlocking-the-future-c910658bf0aa
ESG - https://www.esginvestor.net/what-cfos-need-to-know-about-future-esg-reporting-standards/
Manufacturing - https://www.nam.org/anheuser-busch-supports-partners-workers-27377/?stream=business-operations
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2) Most experts agree that 2017 will be a year for brands to start experimenting with and developing virtual, augmented, and mixed reality marketing strategies and content, though adoption of VR headsets will still be niche. They recommend focusing more on phone-based AR experiences for now.
3) Brands are advised to look for how these technologies can create value by meaningfully enhancing customer journeys and experiences, such as Sephora's VR makeup try-on, rather than just using them for advertising. The potential for
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Source - https://www150.statcan.gc.ca/n1/daily-quotidien/220414/dq220414a-eng.htm
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The document summarizes the results of a survey on the relationship between social media use and sales quota attainment. Key findings include:
- Sales professionals who exceeded their 2014 quota by 10% or more were 6 times more likely to describe themselves as highly skilled social media users.
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of social media, up from 54% in 2012.
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- Sales professionals want better relationship intelligence, sales intelligence, and CRM tools to improve their social and digital sales efforts.
The impact-of-social-media-usage-on-sales-performance
The document summarizes the results of a survey on the relationship between social media use and sales quota attainment. Key findings include:
- Sales professionals who exceeded their 2014 quota by 10% or more were 6 times more likely to describe themselves as highly skilled social media users.
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of social media, up from 54% in 2012.
- Twitter surpassed LinkedIn as the most important social media site for B2B sales.
- Sales professionals want better relationship intelligence, sales intelligence, and CRM tools to improve their social selling abilities.
Construction Sector| Canada and the World
Blog – Construction and Infrastructure – Canada and the World
Canada like many countries still has a sizable infrastructure gap.
1. Average housing price - https://www.ctvnews.ca/canada/canadian-home-prices-have-jumped-21-4-per-cent-since-last-year-survey-finds-1.5624046
2. Infrastructure - https://ucalgary.ca/news/progress-stops-when-we-create-and-dismantle-infrastructure-programs-every-federal-election
3. Climate change - https://www.preventionweb.net/publication/under-water-costs-climate-change-canadas-infrastructure
4. Infrastructure bank - https://www.bnnbloomberg.ca/infrastructure-bank-set-to-badly-miss-spending-goals-pbo-1.1596377
5. Affordability - https://betterdwelling.com/canadian-housing-affordability-is-the-worst-in-30-years-prices-to-flatten-rbc/
6. Solar panels - https://www.solarreviews.com/blog/dont-buy-solar-panels
7. Construction materials - https://www.marketwatch.com/investing/index/djuscn?countrycode=xx
8. Raw Material index - https://tradingeconomics.com/canada/wholesale-prices
9. Funding gaps - https://www.stalberttoday.ca/local-news/bridging-the-municipal-funding-gap-series-problems-on-the-horizon-4329687
10. Infrastructure - https://www.renewcanada.net/feature/what-comes-next-for-canadian-infrastructure/
11. Economic challenges - https://www.theglobeandmail.com/politics/article-12-challenges-facing-the-next-government/
12. Climate change - https://www.hilltimes.com/2021/09/28/the-gathering-storm-building-climate-resilience-requires-innovative-financing/319968
13. gap - https://www.airdrietoday.com/beyond-local/bridging-the-municipal-funding-gap-more-expenditures-same-revenue-sources-4482425
Stock Market Analysis and Commentary for WE July 7 2023.pptx
Blog – Stock Market Analysis for the Week-Ending July 723
Summary:
The Dow Jones Industrial Average fell 0.6% Friday. Other major indexes saw smaller declines as indexes faded into the close.
The S&P 500 and the Nasdaq also pared back from their highs of the day. The S&P 500 fell 0.3% at the close, while the Nasdaq saw a 0.1% loss.
Volume on the NYSE and on the Nasdaq was lower from Thursday's levels, according to early data.
The small-cap Russell 2000 outperformed with a 1.2% gain, while the Innovator IBD 50 ETF (FFTY) ended 0.4% higher.
Crude oil rose to $73.06 a barrel. The yield on the benchmark 10-year Treasury note was unchanged at 4.05%.
Friday's jobs report showed 209,000 new jobs in June, lower than views for 213,000. On the other hand, wage growth was strong, while the unemployment rate was in line with estimates of 3.6%. The odds of a 25-basis-point hike in the Fed's July meeting went up to 94.9%, according to the CME FedWatch Tool. The consumer price index is on watch for Wednesday.
Generative AI is a major tailwind for Dow component Microsoft (MSFT). The stock is hovering near its all-time high of 351.47. Shares are well extended from a rebound off the 10-week moving average in late April.
JPMorgan Chase (JPM) rose 0.8% after an analyst upgrade to outperform from peer perform from Wolfe Research ahead of its earnings next week. Shares are in a buy zone from a 143.37 buy point.
Caterpillar (CAT) also gained in the Dow Jones, nearing a buy point of 250.89, while health care stocks fell. The Health Care Select Sector SPDR (XLV) was off 1.2%.
Source - https://www.investors.com/market-trend/stock-market-today/dow-jones-rises-after-jobs-data-tesla-throws-gas-on-ev-price-wars-as-microsoft-eyes-all-time-high/
Additional sources and links:
Lithium - https://www.mining.com/the-global-lithium-rush-is-only-at-the-beginning/
Oil Production - https://www.bnnbloomberg.ca/oil-rises-after-production-cuts-from-saudi-arabia-russia-1.1941908
Natural Gas - https://www.nsnews.com/resources-agriculture/lng-canada-throws-down-gauntlet-to-bc-hydro-7249527
Global Inflation - https://www.fibre2fashion.com/news/textile-news/oecd-reports-slowdown-in-global-inflation-rates-for-may-2023-288707-newsdetails.htm
Geopolitical Risks and Threats - https://www.geopoliticalmonitor.com/
Food and climate - https://www.pubaffairsbruxelles.eu/opinion-analysis/climate-models-underestimate-food-security-risk-from-compound-extreme-weather/
ESG - https://smaartcompany.com/esg-disclosure-how-can-an-external-assurance-help-build-trust/
Housing - https://fortune.com/2023/07/07/housing-market-home-prices-firmed-up-first-half-2023-says-black-knight/
Commodities - https://www.usfunds.com/resource/lithium-leads-the-charge-againa-look-at-the-commodity-market-in-the-first-half-of-2023/
Technology - https://morethandigital.info/en/10-promising-innovations-that-will-change-our-world/
Climate change - https://www.nytimes.com/2023/07/07/business/energy-environment/janet-ye
CrowdGift_DigMktStrat_2016_FINAL
CrowdGift is a crowdfunding platform looking to increase engagement and grow its community. The document provides a digital audit and makes recommendations for search engine optimization, paid search, social media, and content strategies. Key recommendations include optimizing the website, running targeted Google and Facebook ad campaigns, developing a content calendar, and establishing brand guidelines. The strategies aim to boost course registrations, gain new campaigners, and align CrowdGift's brand.
Stock Market Analysis and Commentary for WE July 21 2023.pptx
Blog – Stock Market Analysis for the week-ending July 21, 2023
• US stocks traded mixed Friday, with the Dow capping off a 10-day winning streak.
• It's the longest run of gains for the index since August 2017.
• Next week investors will be watching big earnings from Microsoft and Meta, as well as a Fed meeting.
US stocks traded mixed on Friday, with the Dow Jones Industrial Average eking out a gain to cap off a 10-day winning streak, its longest stretch in the green since August 2017.
To close the week, American Express, oil firm Schlumberger, and advertising company Interpublic Group all reported earnings. More than 70% of the companies that have reported so far have beat expectations, according to FactSet data.
Meanwhile, investors will be watching to see what policymakers announce at next week's Federal Reserve meeting. Many strategists expect a 0.25% interest rate hike, following last month's "skip."
A quarter-point hike to the 5.25%-5.50% range would "more than likely mark the end of a historic tightening cycle," EY Chief Economist Gregory Daco wrote in a note Friday. "But those expecting a fanfare will be disappointed as the Fed will make every (too many) efforts to sound as hawkish as tolerable for financial markets, to avoid an undesired easing of financial conditions."
Source - https://ca.finance.yahoo.com/news/us-stocks-trade-mixed-dow-040423917.html
Additional sources and links
Lithium - https://qz.com/bolivias-lithium-reserves-are-even-larger-than-it-previ-1850664027 or https://www.argusmedia.com/ja/news/2471480-chinas-li-carbonate-contracts-close-first-day-lower?amp=1
Global Inflation - https://www.ft.com/content/088d3368-bb8b-4ff3-9df7-a7680d4d81b2
Global PMI - https://www.marketpulse.com/week-ahead/week-ahead-bracing-for-next-weeks-earnings-rate-decisions-and-major-economic-data/emoya
Oil Production - https://www.atalayar.com/en/articulo/economy-and-business/rising-us-shale-oil-production-defies-opec-s-oil-production-cutback-strategy/20230720154801188532.html
Natural Gas - https://www.investing.com/news/commodities-news/natural-gas-first-weekly-gain-for-july-amid-high-but-fluctuating-power-burns-3131449
Food Production - https://millermagazine.com/blog/igc-forecasts-record-grain-production-amid-challenges-5280
Ports and shipping - https://www.hellenicshippingnews.com/baltic-index-logs-10-weekly-drop-as-demand-for-larger-vessel-wilts-away/
Housing - https://www.nasdaq.com/articles/you-cant-control-the-housing-market-but-you-can-control-what-you-do-about-it
Geopolitical Risks - https://worldview.stratfor.com/
Technology - https://medium.com/@kalashbhadoriya7147/emerging-tech-trends-in-2023-unlocking-the-future-c910658bf0aa
ESG - https://www.esginvestor.net/what-cfos-need-to-know-about-future-esg-reporting-standards/
Manufacturing - https://www.nam.org/anheuser-busch-supports-partners-workers-27377/?stream=business-operations
Stock Market Analysis and Commentary for WE August 4 2023.pptx
Blog – Stock Market for the Week-Ending August 4, 2023
Summary:
Stocks flipped into the red Friday afternoon after looking set to rebound earlier in the session, putting the cap on a rough first few days in August as the jobs report's release took center stage and an earnings-heavy calendar continued.
The S&P 500 (^GSPC) finished down 0.5%, while the Dow Jones Industrial Average (^DJI) fell 0.4%. The tech-heavy Nasdaq Composite (^IXIC) slipped by 0.4% after gaining as much as 1% earlier in the session.
The S&P 500 and Nasdaq were both down more than 2% to end the first week of August trading.
The July jobs report showed continued cooling in the labor market, as nonfarm payrolls rose by 187,000 last month while the unemployment rate dipped slightly to 3.5%. The numbers will serve as a key indicator for the Fed as it determines whether to halt its interest rate hiking campaign next month.
Elsewhere, Amazon (AMZN) stock was buzzing Friday, finishing more than 8% after earnings beat all around, combined with rosy guidance for the near term. Apple (AAPL), by contrast, was down almost 5% after the iPhone maker reported sluggish sales of that flagship product and a third straight quarter of declining revenue overall.
Source - https://finance.yahoo.com/news/stocks-flip-to-losses-to-end-rough-week-amazon-surges-stock-market-news-today-200617333.html
Links and sources:
Lithium - https://source.benchmarkminerals.com/article/lithium-industry-needs-over-116-billion-to-meet-automaker-and-policy-targets-by-2030
USA – GDP - https://www.spglobal.com/marketintelligence/en/mi/research-analysis/us-monthly-gdp-index-for-june-2023.html
Supply chain - https://mba.ncsu.edu/2023/08/04/rob-handfield-discusses-how-governments-can-better-prepare-for-supply-chain-disruptions/
Global commodities - https://www.foodbusinessnews.net/articles/7-progressing-harvest-pulls-wheat-futures-to-four-month-lows
Oil Production - https://13wham.com/news/nation-world/gas-prices-jump-as-extreme-heat-and-oil-production-cuts-add-up-brent-crude-west-texas-intermediate-refineries-weather-opec-saudi-arabia-russia-war-in-ukraine-strategic-petroleum-reserve
Natural Gas - https://www.castanet.net/news/Business/440176/Construction-of-FortisBCs-Eagle-Mountain-Woodfibre-Gas-Pipeline-set-to-begin-in-Squamish
SEC - https://www.conference-board.org/press/press-release-ESG-backlash
Geopolitical risks and threats - https://worldview.stratfor.com/
Critical Metals - https://www.rechargenews.com/wind/global-offshore-wind-needs-reliable-resilient-affordable-critical-minerals-strategy/2-1-1496037
https://www.ipe.com/news/edhec-risk-concerned-about-availability-and-quality-of-esrs-disclosures/10068181.article
Stock Market Analysis and Commentary for WE July 28 2023.pptx
Summary:
Stocks ended higher over a week notable for the Dow Jones Industrial Average’s notching its 13th consecutive daily gain on Wednesday, which marked its longest winning streak since 1987. However, T. Rowe Price traders noted that trading was relatively subdued, as the summer vacation season diverted some of the focus on a slew of important data releases, a Federal Reserve (Fed) policy meeting, and some high-profile corporate earnings reports. Growth stocks handily outpaced their value counterparts, and the gains were led by the technology-heavy Nasdaq Composite.
Sentiment appeared to get a boost from a series of generally positive economic readings, particularly on inflation. Stocks opened sharply higher on Friday, following news that the Fed’s preferred inflation gauge, the core (less food and energy) personal consumption expenditures (PCE) price index had risen 0.2% in June, down from 0.3% in May, making for a year-over-year increase of 4.1%, a tick lower than expectations and the slowest increase since September 2021. In addition, the employment cost index—closely watched because of policymakers’ continued concern about wage inflation—rose 1.0% in the second quarter, also below consensus and the smallest increase in two years.
Source - https://www.troweprice.com/personal-investing/resources/insights/global-markets-weekly-update.html
Other sources and links
Lithium - https://source.benchmarkminerals.com/article/chinese-lithium-prices-continue-to-fall-as-miners-dismiss-demand-concerns
Oil Production - https://www.energyportal.eu/news/who-were-the-biggest-oil-producers-and-consumers-in-2022/104193/
Natural Gas - https://www.nasdaq.com/articles/natural-gas-holding-above-important-near-term-support
Food and Grain - https://www.producer.com/opinion/russias-cancellation-of-grain-deal-sparks-food-security-fears/ or https://www.policycircle.org/ainews/food-security-fertilizer-prices/
Manufacturing - https://www.bnnbloomberg.ca/frustrated-biden-seeks-to-get-manufacturing-message-to-resonate-1.1951961
Forestry - https://www.globalwoodmarketsinfo.com/the-us-forecast-to-become-a-net-exporter-of-softwood-lumber-in-five-years/
Mining - https://www.bnnbloomberg.ca/vale-flags-higher-costs-and-lower-premiums-for-iron-ore-mining-1.1952011
Technology - https://www.geeks2u.com.au/geekspeak/5-top-tech-trends-impacting-australian-businesses-in-2023/
ESG - https://timesofindia.indiatimes.com/blogs/voices/how-can-entrepreneurs-incorporate-esg-into-their-business-strategy/
Geopolitical Risks - https://worldview.stratfor.com/
Power - https://ncnewsline.com/2023/07/28/federal-regulators-approve-new-rules-to-ease-power-connection-backlogs/
Supply Chain - https://lloydslist.maritimeintelligence.informa.com/LL1146063/The-Lloyds-List-Podcast-How-to-rebuild-resilience-into-container-supply-chains
Stock Market Analysis and Commentary for WE July 14 2023.pptx
Blog – Stock Market Analysis for the Week-Ending July 14 2023
Summary:
Investing.com – U.S. stocks were mixed after the close on Friday, as gains in the Healthcare, Consumer Goods and Technology sectors led shares higher while losses in the Oil & Gas, Telecoms and Basic Materials sectors led shares lower.
At the close in NYSE, the Dow Jones Industrial Average added 0.33% to hit a new 6-months high, while the S&P 500 index declined 0.10%, and the NASDAQ Composite index lost 0.18%.
The best performers of the session on the Dow Jones Industrial Average were UnitedHealth Group Incorporated (NYSE:UNH), which rose 7.27% or 32.56 points to trade at 480.31 at the close. Meanwhile, Merck & Company Inc (NYSE:MRK) added 0.99% or 1.05 points to end at 107.37 and Coca-Cola Co (NYSE:KO) was up 0.94% or 0.57 points to 60.92 in late trade.
The worst performers of the session were Chevron Corp (NYSE:CVX), which fell 2.50% or 3.93 points to trade at 153.58 at the close. Dow Inc (NYSE:DOW) declined 2.38% or 1.29 points to end at 52.92 and Cisco Systems Inc (NASDAQ:CSCO) was down 2.25% or 1.16 points to 50.37.
Source - https://www.investing.com/news/stock-market-news/us-stocks-mixed-at-close-of-trade-dow-jones-industrial-average-up-033-3126281
Other sources and links:
Lithium - https://qz.com/1292202/china-now-effectively-controls-half-the-worlds-lithium-production
Inflation - https://ca.finance.yahoo.com/news/global-markets-wall-st-climbs-181412102.html
Mid year trends - https://www.jpmorgan.com/insights/outlook/economic-outlook/economic-trends
Technology - https://formtek.com/blog/technology-top-trends-for-2023/
ESG and Mining - https://www.mining.com/a-new-era-of-esg-reporting-what-miners-need-to-know-about-the-issb-standards/
Geopolitical issues and threats - https://worldview.stratfor.com/
Oil - https://www.yourbasin.com/news/local-news/increasing-u-s-oil-production-helps-keeps-crude-price-stable/
Natural Gas - https://www.fxempire.com/forecasts/article/natural-gas-forecast-stuggling-with-mixed-weather-outlook-lng-maintenance-1361232
Housing - https://www.village-life.ca/real-estate/these-are-the-most-affordable-cities-to-buy-real-estate-in-ontario-right-now-7277644 or https://www.nahb.org/news-and-economics/press-releases/2023/07/nahb-tells-congress-how-excessive-regulations-and-codes-harm-housing-affordability
Water crisis - https://www.newarab.com/opinion/why-us-blockade-blame-cubas-water-crisis
Critical metals - https://www.bnnbloomberg.ca/canada-to-speed-up-critical-minerals-permits-in-bid-to-erode-china-s-dominance-1.1945836
Inflation - https://www.socialistalternative.org/2023/07/14/a-new-economic-era-now-with-high-inflation/
Supply chain - https://consumergoods.com/how-ai-and-machine-learning-changing-way-we-manage-supply-chain or https://www.thetechoutlook.com/press-release/nexterus-discusses-how-shippers-can-keep-their-supply-chains-moving-when-carriers-go-out-of-business-ports-close-the-potential-ups-strike-and-other-issues/
What is next for Industry 4.0.pptx
Here is high level review of Industry 4.0. Industry 4.0 is reshaping how enterprises interact with all aspects of their operations.
Creating a Winning Internet Strategy
The document outlines Dave Chaffey's presentation on developing a winning digital strategy. It discusses how digital marketing can help businesses grow in 2014 and examines which tactics, such as content marketing, email marketing, and social media marketing, are most likely to drive growth. It also addresses how to assess digital marketing capabilities, the importance of having a strategy and plan, resourcing digital marketing efforts, managing change and skills, and focusing on innovation and optimization. The presentation provides examples from companies like ASOS and Debenhams to illustrate digital marketing concepts and strategies.
How to fix the Governance Model for the Public Sector (Government)
This presentation discusses improving governance models for government. It covers topics like what governance is, factors that impact governance, how performance audits can help, improving data ethics and literacy, and mitigating risks from geopolitical events. The presenter is an expert in various areas related to risk management, auditing, and using data and analytics to improve operations and transparency in both the public and private sectors.
Microsoft Ads for Social Impact vs the Google Ad Grant for Nonprofits
Did you know that the Google Ad Grant isn't the only program giving nonprofits free ad spend?
Depending on the type of work your nonprofit does, you are likely to find that your ads perform better in Microsoft Ads, which puts ads on the Bing search engine and several other sites, than they do in the Google Ad Grant.
Since mid-2022 nonprofits have been able to apply for a Microsoft Ad Grant to get a free ad budget to put ads on Bing. That might be less than the $10,000 from the Google Ad Grant, but it can be more valuable in terms of results.
Whereas Google puts free ads below paid ads, Microsoft puts them into a single bidding auction. Your ads can compete in a way they simply can’t on Google. Its easy to spend the full budget on keywords that might get zero traffic in a Google Grant.
Here are some observations from running Microsoft Ad Grants for clients, and comparisons with Google's program.
Enroll in my Google Ad Grants Complete Course at https://course.kingjason.co.uk.
Stock Market Analysis and Commentary for WE August 18 2023.pptx
Summary:
US stocks recovered from steep early losses in Friday's session but ended the week with sharp drops as an August swoon continued for Wall Street.
The Dow Jones Industrial Average (^DJI) finished slightly above the flatline, while the S&P 500 (^GSPC) fell slightly on the other side of it. The tech-heavy Nasdaq Composite (^IXIC) was down a modest 0.2% lower after three consecutive days of sharp losses.
For the week, the S&P 500 and Nasdaq each saw losses of around 2%.
Meanwhile, the 10-year Treasury yield (^TNX) fell slightly Friday to around 4.25% but remained near recent highs.
The moves come as investors consider the prospect that interest rates could remain higher for longer after Federal Reserve minutes this week showed the central bank wouldn't rule out further hikes. The next clue on the Fed's next move will come from Chair Jay Powell, who is set to give a speech next Friday at the annual Jackson Hole Economic Policy Symposium.
Source: https://finance.yahoo.com/news/stocks-crawl-back-to-close-rough-week-on-mixed-note-stock-market-news-today-200046956.html
Additional links and sources:
Agriculture - https://www.agriculture.com/grain-markets-on-the-up-or-august-18-2023-7692855
Lithium - https://finance.yahoo.com/news/lithium-metal-market-reach-13-140500079.html
Oil Production - https://oilprice.com/Energy/Energy-General/Rig-Count-Decline-Accelerates-Amid-Rising-US-Crude-Oil-Production.html
Natural Gas - https://www.dw.com/en/lng-supplies-why-europe-is-spooked-by-australian-strike/a-66567877
Ports - https://www.hapag-lloyd.com/en/services-information/operational-updates/north-america.html
Steel - https://www.barchart.com/story/news/19378449/aisi-us-raw-steel-production-surged
Technology - https://www.crn.com/news/channel-news/6-key-takeaways-about-it-spending-in-2023-so-far-idc or https://siliconangle.com/2023/08/18/week-enterprise-gen-ai-hype-cybersecurity-leaders-laggards-cisco-tech-spending-boost/
ESG - https://www.nasdaq.com/articles/does-it-matter-what-investors-think-about-esg
Manufacturing - https://www.troweprice.com/personal-investing/resources/insights/global-markets-weekly-update.html
Housing - https://storeys.com/canada-home-prices-moderate-affordability/
Food - http://www.fnbnews.com/Top-News/addressing-three-key-contradictions-in-the-food-sector-farmers-food-surplus--climate-change-solutions-74156
Geopolitical - https://worldview.stratfor.com/
Commodities - https://www.northernminer.com/analysis/commodity-investing-the-antidote-to-the-age-of-scarcity/1003857836/
IRI BCG Google eCommerce Cobranded_FINAL2
This document summarizes a report on how digital technologies are reshaping the consumer packaged goods (CPG) industry in the United States. It finds that digital penetration of the CPG market, currently at 1%, will likely grow to 5% by 2018 and potentially 10% thereafter. This represents a major challenge and opportunity for CPG companies. Traditional retailers also face new competitors from large technology companies and startups. The report recommends that CPG manufacturers develop integrated digital strategies, build their online brand presences, partner with retailers, and test new approaches in order to adapt to the changing landscape and changing consumer purchasing behaviors driven by digital technologies.
Warc’s Toolkit 2016 Summary
This executive summary from the Toolkit 2016 report identifies six key marketing challenges for the coming year:
1. Identifying the right "moments" to target consumers using data on consumption patterns and digital targeting.
2. Developing both data and creative skills internally to blend data-driven insights with creative work.
3. Using sophisticated models of consumer behavior to develop connection strategies that root creative and media plans in consumer data.
4. Addressing issues with digital advertising like viewability, ad fraud and ad blocking that are challenging how brands use digital.
5. Taking a more strategic approach to video by utilizing expanding formats and platforms beyond short-term campaigns.
6. Developing strategies for engaging
Digital Marketing
The document provides an overview of digital marketing, including various forms like search engine marketing, social media marketing, video marketing, email marketing, and mobile marketing. It discusses trends in these different digital marketing channels and how people are using digital platforms. Traditional marketing is compared to digital marketing, highlighting metrics, costs, reach, and ROI advantages of digital marketing. Key statistics about digital marketing in Kenya are also presented.
LIVErtising 2015 6 social media slideshare
This document discusses strategies for using social media effectively. It begins by emphasizing that simply having a social media presence is not a strategy on its own. It then discusses the importance of defining objectives, strategies, tactics, key performance indicators and metrics. It highlights some common errors to avoid, such as not prioritizing listening to customers, focusing on financial goals before building social capital, and failing to recognize that most users are lurkers rather than active contributors. The document stresses the importance of developing a clear social media strategy adapted to specific goals and platforms.
Dawn of a new era for Small-to Medium Size Public and Private Sectors Entities
Summary:
The pandemic has hammered small to medium-size businesses due to restrictions impose on their operations. More and more small businesses will move to digital model as part of managing their customers and supply chain.
Automation, data and AI, and security will be key areas of focus for small medium businesses as they grow their business but also mitigate against geopolitical threats.
ESG reporting will also become a requirement as consumers will want to know the ESG footprint for a small business as part of making their buying decisions.
1. Small businesses biggest threats - https://searchprosystems.com/despite-challenges-small-biz-stays-optimistic/
2. Predictions - https://www.uschamber.com/co/start/strategy/small-business-new-year-predictions/amp
3. ESG - https://www.sagecity.com/ca/sage_50_accounting_ca/b/sage_50_ca_supporthub_blog/posts/part-1-of-2-driving-climate-action-through-small-business
4. Risks - https://abcnews.go.com/US/stay-open-small-businesses-feeling-omicrons-effect/story?id=81990291
5. Tech adoption - http://elitebusinessmagazine.co.uk/technology/item/small-business-growth-will-be-built-on-tech-adoption
6. Transformation - https://userguiding.com/blog/digital-transformation-trends/
7. AI and small businesses - https://www.passionateinmarketing.com/in-2022-how-will-ai-ml-transform-small-businesses/
8. Cybersecurity threats - https://insights.samsung.com/2021/12/28/is-your-small-business-taking-mobile-security-seriously/ and https://moneyweek.com/economy/small-business/604265/how-to-fight-cyber-crime-in-your-small-business
9. Risk Mitigation - https://www.riskmanagementmonitor.com/
10. Monitoring and Small Businesses
11. Industry 4.0 - https://www.brisklogic.co/how-industry-4-0-and-digitization-improves-manufacturing/
12. Edge - https://bizversions.com/resources/how-ai-iot-and-edge-computing-can-improve-your-business-operations/
Stock Market Analysis and Commentary for WE August 11 2023.pptx
Blog – Analysis of the Stock Market for WE August 11, 2023
Summary:
Stocks ended the session mixed on Friday as investors reacted to a report showing wholesale prices rose more than expected in July.
The Nasdaq fell 0.7% while the S&P 500 slipped 0.1%. The Dow Jones Industrial Average slid at the open but recovered to close up about 0.3%. The Dow was the only index to post gains for the week, rising 0.6%. The S&P 500 and Nasdaq both lost ground for the second week in a row, falling 0.3% and 1.9%, respectively.
The Producer Price Index (PPI) rose 0.3% last month after increasing 0.1% in June. Economists had expected wholesale inflation to rise, but only to 0.2%. Core PPI, which excludes volatile food and energy prices, also climbed 0.3%, up from 0.1% in June. The data comes a day after the Consumer Price Index rose 0.2% for the second straight month, a rate nearly consistent with the Fed's 2% inflation target
Source - https://www.investopedia.com/dow-jones-today-08112023-7642347
Links and sources:
Oil Production - https://foreignpolicy.com/2023/08/11/crude-oil-demand-opec-price-increase-china-saudi-arabia-russia/
Natural Gas - https://www.reuters.com/business/energy/us-drillers-cut-oil-gas-rigs-fifth-week-row-baker-hughes-2023-08-11/
Lithium - https://www.enverus.com/blog/direct-lithium-extraction-could-be-key-to-unlocking-domestic-supply/
Forestry - https://www.resourcewise.com/forest-products-blog/canadian-lumber-market-shrinking-could-europe-fill-gap
Mining - https://www.mining.com/mining-is-growing-rapidly-so-are-investor-state-disputes/
Inflation - https://www.bnnbloomberg.ca/charting-the-global-economy-us-stays-on-moderate-inflation-path-1.1958052
Housing - https://globalnews.ca/news/9890405/tiny-homes-pilot-late-2023-if-approved/
Technology - https://www.thedailystar.net/life-living/news/tech-trends-will-shape-our-future-3390151
Geopolitical - https://worldview.stratfor.com/
Economies - https://finance.yahoo.com/news/20-countries-highest-rate-economic-121800158.html or
Dawn of a new era for Small-to Medium Size Public and Private Sectors Entities
Blog – Dawn of a new Era for Small to Medium-size Businesses
Small and medium-size businesses are the backbone to the Canada’s economy. The new era will see many changes to how both the private and public sector operate as part of delivering goods and services to its consumers.
1. Connectivity and online solutions - https://ca.sports.yahoo.com/news/canadian-small-business-owners-business-130000061.html
2. Resiliency and small businesses - https://www.bnnbloomberg.ca/we-ve-been-resilient-it-hasn-t-been-easy-canadian-small-businesses-on-navigating-covid-1.1663903
3. Small business optimism - https://canadiansme.ca/canadian-small-business-owners-feeling-optimistic-about-the-future-with-bipoc-owned-businesses-further-along-on-the-path-to-recovery-scotiabank-report-finds/
4. Taxes - https://www.newswire.ca/news-releases/tax-tip-the-canada-revenue-agency-reaffirms-its-commitment-to-small-businesses-during-small-business-week-2021-883960980.html
5. ESG - https://www.investmentexecutive.com/newspaper_/news-newspaper/disclosure-reforms-draw-praise-concern/
6. Skills gap - https://www.northernontariobusiness.com/industry-news/agriculture/workforce-strategy-underway-to-address-labour-gaps-in-agriculture-4510982
7. Innovation - https://www.ept.ca/2021/10/national-organization-helps-canadian-smes-innovate/
8. Carbon tax - https://www.todayville.com/edmonton/is-federal-carbon-tax-killing-jobs-experts-say-answer-isnt-black-and-white-2/
9. Clean - https://www.canadianmanufacturing.com/features/canada-is-aiming-for-carbon-neutrality-and-that-will-mean-big-changes-to-how-we-produce-and-consume-energy/
10. Circular economy - https://www.marketwatch.com/story/a-better-way-than-recycling-these-manufacturers-are-taking-part-in-a-circular-economy-11633613962
Path Forward for all levels of Government (Public Sector)
1. Transit funding - https://ca.proactiveinvestors.com/companies/news/952433/train-services-facing-big-cuts-to-cover-funding-shortfall-952433.html
2. Property tax hikes - https://saskatoon.ctvnews.ca/proposed-saskatoon-property-tax-increase-would-help-pay-for-bus-rapid-transit-curbside-organics-programs-report-1.5475259
3. Government debt - https://www.theafricareport.com/97986/can-africa-turn-government-debt-from-burden-to-solution/
4. Standard of living - https://ca.finance.yahoo.com/news/standard-of-living-is-lower-in-the-us-because-of-national-debt-expert-174941849.html
5. Infrastructure - https://www.marketwatch.com/story/less-state-debt-but-a-lost-decade-for-u-s-infrastructure-spending-s-p-finds-11623782158
6. Taxation - https://www.caymancompass.com/2021/06/07/g7-agrees-on-15-minimum-corporate-tax-rate/
7. ESG - https://www.information-age.com/how-tech-sector-measuring-esg-impacts-123495422/
8. AI - https://cio.economictimes.indiatimes.com/news/next-gen-technologies/how-ai-in-finance-is-transforming-the-way-we-interact-with-money/82698338
9. Big government - https://www.thegazette.com/opinion/the-era-of-big-government-is-back-and-iowa-wants-a-cut-of-the-largesse/
10. GDP - https://www2.deloitte.com/us/en/insights/economy/global-economic-outlook/weekly-update.html
WordCamp London 2019 - Content monetisation platforms with WordPress
In this presentation, David explains the term 'content monetisation', he also describe the principles and practices that support effective content monetisation. For this talk, David introduces a model for building and developing those platforms.
How to fix the Governance model for Government (Public Sector).pptx
Summary:
I have written many presentations and blogs over the years on transforming the public sector. The public sector needs to reform its model including stronger crisis and risk management planning and analysis, creating new a compliance group that ensures all oversight agencies are free from partisan policies, governments need to learn to live within its means, all program spending should undertake a program review, taxation focus should be on tax fairness, policies should address issues like wage reform or pension reform or other reforms.
Stock Market Analysis and Commentary for WE September 2, 2023.pptx
The document discusses trends in global stock markets and economic indicators. It provides an agenda covering topics like commodities, stock market performance in Canada, the US, and other regions. It also discusses challenges like geopolitical risks, automation, audit and reporting processes. Key performance indicators for economies like Canada and the US are presented. The document aims to analyze factors impacting stock markets worldwide.
Stock Market Analysis and Commentary for WE August 25 2023.pptx
Blog – Stock Market for the Week-Ending August 25 2023
Summary:
U.S. stocks rebounded from early losses Friday to finish in the green after Federal Reserve Chair Jerome Powell said the central bank is keeping its options open for more interest rate hikes this year.
The Nasdaq led stocks higher, gaining 0.9% to finish the week up 2.2%. The S&P 500 gained 0.7%, finishing 0.8% higher for the week. The Dow Jones Industrial Average also rose 0.7%, but fell 0.4% over the week.
Powell, speaking on day two of the Kansas City Fed's annual Jackson Hole symposium, said that while inflation had fallen from its peak, "it remains too high." He added, "We are prepared to raise rates further if appropriate, and intend to hold policy at a restrictive level until we are confident that inflation is moving sustainably down toward our objective."
European stocks gave up gains in the afternoon but still finished slightly higher. Asian equities fell, with the Japanese Nikkei Index tumbling more than 2%.
Stocks sank yesterday despite another quarter of better-than-expected earnings from Nvidia (NVDA). The Nasdaq fell 1.9%, erasing Wednesday's big gains, while the S&P 500 lost 1.4% and the Dow Jones Industrial Average fell 1.1%.
Dow Rallies Following Powell Remarks
17 hr 18 min ago
After falling early in the session, the Dow Jones Industrial Average rallied to finish higher by 0.7%, or about 247 points, as investors shook off the remarks of Fed Chair Jerome Powell that indicated interest rates could remain high.
For the week, the index ended down about 0.4%, the Dow’s second straight weekly decline.
Boeing (BA) rose 2.8% to recover some of yesterday’s losses on reports it would need to delay deliveries of some 737 Max jets.
Salesforce (CRM) moved up 2% after filings showed it is one of several big tech companies, including Nvidia (NVDA) backing artificial intelligence startup Hugging Face. Other tech stocks helped fuel the index’s rally, including Intel (INTC), which also jumped 2%, and Apple (AAPL), up 1.3%.
Johnson & Johnson (JNJ) shares gained 1.4%, making up for some losses earlier in the week following its share swap with spin-off Kenvue.
Nike (NKE) shares gained 1.2%, breaking an 11-day losing streak—the longest in the company’s history.
Walgreens Boots Alliance (WBA) dipped 0.2%, making it the worst performer of the Dow 30 stocks during a session in which only five components fell. JPMorgan Chase (JPM) and Amgen (AMGN) both slipped 0.1%.
Source: https://www.investopedia.com/dow-jones-today-08252023-7852741
Links and sources:
Lithium - https://mexicobusiness.news/mining/news/lithium-consumers-need-stronger-lithium-supply-chain
Global GDP - https://fortune.com/2023/08/26/chinas-economy-deflation-growth-exporting-globally/
Commodities - https://www.barchart.com/story/news/19726406/drought-in-india-new-bull-market-in-ag-commodities-and-natural-gas-fundamentals
Manufacturing - https://www.business-standard.com/industry/news/opportunity-to-increas
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Stock Market Analysis and Commentary for WE August 4 2023.pptx
Blog – Stock Market for the Week-Ending August 4, 2023
Summary:
Stocks flipped into the red Friday afternoon after looking set to rebound earlier in the session, putting the cap on a rough first few days in August as the jobs report's release took center stage and an earnings-heavy calendar continued.
The S&P 500 (^GSPC) finished down 0.5%, while the Dow Jones Industrial Average (^DJI) fell 0.4%. The tech-heavy Nasdaq Composite (^IXIC) slipped by 0.4% after gaining as much as 1% earlier in the session.
The S&P 500 and Nasdaq were both down more than 2% to end the first week of August trading.
The July jobs report showed continued cooling in the labor market, as nonfarm payrolls rose by 187,000 last month while the unemployment rate dipped slightly to 3.5%. The numbers will serve as a key indicator for the Fed as it determines whether to halt its interest rate hiking campaign next month.
Elsewhere, Amazon (AMZN) stock was buzzing Friday, finishing more than 8% after earnings beat all around, combined with rosy guidance for the near term. Apple (AAPL), by contrast, was down almost 5% after the iPhone maker reported sluggish sales of that flagship product and a third straight quarter of declining revenue overall.
Source - https://finance.yahoo.com/news/stocks-flip-to-losses-to-end-rough-week-amazon-surges-stock-market-news-today-200617333.html
Links and sources:
Lithium - https://source.benchmarkminerals.com/article/lithium-industry-needs-over-116-billion-to-meet-automaker-and-policy-targets-by-2030
USA – GDP - https://www.spglobal.com/marketintelligence/en/mi/research-analysis/us-monthly-gdp-index-for-june-2023.html
Supply chain - https://mba.ncsu.edu/2023/08/04/rob-handfield-discusses-how-governments-can-better-prepare-for-supply-chain-disruptions/
Global commodities - https://www.foodbusinessnews.net/articles/7-progressing-harvest-pulls-wheat-futures-to-four-month-lows
Oil Production - https://13wham.com/news/nation-world/gas-prices-jump-as-extreme-heat-and-oil-production-cuts-add-up-brent-crude-west-texas-intermediate-refineries-weather-opec-saudi-arabia-russia-war-in-ukraine-strategic-petroleum-reserve
Natural Gas - https://www.castanet.net/news/Business/440176/Construction-of-FortisBCs-Eagle-Mountain-Woodfibre-Gas-Pipeline-set-to-begin-in-Squamish
SEC - https://www.conference-board.org/press/press-release-ESG-backlash
Geopolitical risks and threats - https://worldview.stratfor.com/
Critical Metals - https://www.rechargenews.com/wind/global-offshore-wind-needs-reliable-resilient-affordable-critical-minerals-strategy/2-1-1496037
https://www.ipe.com/news/edhec-risk-concerned-about-availability-and-quality-of-esrs-disclosures/10068181.article
Stock Market Analysis and Commentary for WE July 28 2023.pptx
Summary:
Stocks ended higher over a week notable for the Dow Jones Industrial Average’s notching its 13th consecutive daily gain on Wednesday, which marked its longest winning streak since 1987. However, T. Rowe Price traders noted that trading was relatively subdued, as the summer vacation season diverted some of the focus on a slew of important data releases, a Federal Reserve (Fed) policy meeting, and some high-profile corporate earnings reports. Growth stocks handily outpaced their value counterparts, and the gains were led by the technology-heavy Nasdaq Composite.
Sentiment appeared to get a boost from a series of generally positive economic readings, particularly on inflation. Stocks opened sharply higher on Friday, following news that the Fed’s preferred inflation gauge, the core (less food and energy) personal consumption expenditures (PCE) price index had risen 0.2% in June, down from 0.3% in May, making for a year-over-year increase of 4.1%, a tick lower than expectations and the slowest increase since September 2021. In addition, the employment cost index—closely watched because of policymakers’ continued concern about wage inflation—rose 1.0% in the second quarter, also below consensus and the smallest increase in two years.
Source - https://www.troweprice.com/personal-investing/resources/insights/global-markets-weekly-update.html
Other sources and links
Lithium - https://source.benchmarkminerals.com/article/chinese-lithium-prices-continue-to-fall-as-miners-dismiss-demand-concerns
Oil Production - https://www.energyportal.eu/news/who-were-the-biggest-oil-producers-and-consumers-in-2022/104193/
Natural Gas - https://www.nasdaq.com/articles/natural-gas-holding-above-important-near-term-support
Food and Grain - https://www.producer.com/opinion/russias-cancellation-of-grain-deal-sparks-food-security-fears/ or https://www.policycircle.org/ainews/food-security-fertilizer-prices/
Manufacturing - https://www.bnnbloomberg.ca/frustrated-biden-seeks-to-get-manufacturing-message-to-resonate-1.1951961
Forestry - https://www.globalwoodmarketsinfo.com/the-us-forecast-to-become-a-net-exporter-of-softwood-lumber-in-five-years/
Mining - https://www.bnnbloomberg.ca/vale-flags-higher-costs-and-lower-premiums-for-iron-ore-mining-1.1952011
Technology - https://www.geeks2u.com.au/geekspeak/5-top-tech-trends-impacting-australian-businesses-in-2023/
ESG - https://timesofindia.indiatimes.com/blogs/voices/how-can-entrepreneurs-incorporate-esg-into-their-business-strategy/
Geopolitical Risks - https://worldview.stratfor.com/
Power - https://ncnewsline.com/2023/07/28/federal-regulators-approve-new-rules-to-ease-power-connection-backlogs/
Supply Chain - https://lloydslist.maritimeintelligence.informa.com/LL1146063/The-Lloyds-List-Podcast-How-to-rebuild-resilience-into-container-supply-chains
Stock Market Analysis and Commentary for WE July 14 2023.pptx
Blog – Stock Market Analysis for the Week-Ending July 14 2023
Summary:
Investing.com – U.S. stocks were mixed after the close on Friday, as gains in the Healthcare, Consumer Goods and Technology sectors led shares higher while losses in the Oil & Gas, Telecoms and Basic Materials sectors led shares lower.
At the close in NYSE, the Dow Jones Industrial Average added 0.33% to hit a new 6-months high, while the S&P 500 index declined 0.10%, and the NASDAQ Composite index lost 0.18%.
The best performers of the session on the Dow Jones Industrial Average were UnitedHealth Group Incorporated (NYSE:UNH), which rose 7.27% or 32.56 points to trade at 480.31 at the close. Meanwhile, Merck & Company Inc (NYSE:MRK) added 0.99% or 1.05 points to end at 107.37 and Coca-Cola Co (NYSE:KO) was up 0.94% or 0.57 points to 60.92 in late trade.
The worst performers of the session were Chevron Corp (NYSE:CVX), which fell 2.50% or 3.93 points to trade at 153.58 at the close. Dow Inc (NYSE:DOW) declined 2.38% or 1.29 points to end at 52.92 and Cisco Systems Inc (NASDAQ:CSCO) was down 2.25% or 1.16 points to 50.37.
Source - https://www.investing.com/news/stock-market-news/us-stocks-mixed-at-close-of-trade-dow-jones-industrial-average-up-033-3126281
Other sources and links:
Lithium - https://qz.com/1292202/china-now-effectively-controls-half-the-worlds-lithium-production
Inflation - https://ca.finance.yahoo.com/news/global-markets-wall-st-climbs-181412102.html
Mid year trends - https://www.jpmorgan.com/insights/outlook/economic-outlook/economic-trends
Technology - https://formtek.com/blog/technology-top-trends-for-2023/
ESG and Mining - https://www.mining.com/a-new-era-of-esg-reporting-what-miners-need-to-know-about-the-issb-standards/
Geopolitical issues and threats - https://worldview.stratfor.com/
Oil - https://www.yourbasin.com/news/local-news/increasing-u-s-oil-production-helps-keeps-crude-price-stable/
Natural Gas - https://www.fxempire.com/forecasts/article/natural-gas-forecast-stuggling-with-mixed-weather-outlook-lng-maintenance-1361232
Housing - https://www.village-life.ca/real-estate/these-are-the-most-affordable-cities-to-buy-real-estate-in-ontario-right-now-7277644 or https://www.nahb.org/news-and-economics/press-releases/2023/07/nahb-tells-congress-how-excessive-regulations-and-codes-harm-housing-affordability
Water crisis - https://www.newarab.com/opinion/why-us-blockade-blame-cubas-water-crisis
Critical metals - https://www.bnnbloomberg.ca/canada-to-speed-up-critical-minerals-permits-in-bid-to-erode-china-s-dominance-1.1945836
Inflation - https://www.socialistalternative.org/2023/07/14/a-new-economic-era-now-with-high-inflation/
Supply chain - https://consumergoods.com/how-ai-and-machine-learning-changing-way-we-manage-supply-chain or https://www.thetechoutlook.com/press-release/nexterus-discusses-how-shippers-can-keep-their-supply-chains-moving-when-carriers-go-out-of-business-ports-close-the-potential-ups-strike-and-other-issues/
What is next for Industry 4.0.pptx
Here is high level review of Industry 4.0. Industry 4.0 is reshaping how enterprises interact with all aspects of their operations.
Creating a Winning Internet Strategy
The document outlines Dave Chaffey's presentation on developing a winning digital strategy. It discusses how digital marketing can help businesses grow in 2014 and examines which tactics, such as content marketing, email marketing, and social media marketing, are most likely to drive growth. It also addresses how to assess digital marketing capabilities, the importance of having a strategy and plan, resourcing digital marketing efforts, managing change and skills, and focusing on innovation and optimization. The presentation provides examples from companies like ASOS and Debenhams to illustrate digital marketing concepts and strategies.
How to fix the Governance Model for the Public Sector (Government)
This presentation discusses improving governance models for government. It covers topics like what governance is, factors that impact governance, how performance audits can help, improving data ethics and literacy, and mitigating risks from geopolitical events. The presenter is an expert in various areas related to risk management, auditing, and using data and analytics to improve operations and transparency in both the public and private sectors.
Microsoft Ads for Social Impact vs the Google Ad Grant for Nonprofits
Did you know that the Google Ad Grant isn't the only program giving nonprofits free ad spend?
Depending on the type of work your nonprofit does, you are likely to find that your ads perform better in Microsoft Ads, which puts ads on the Bing search engine and several other sites, than they do in the Google Ad Grant.
Since mid-2022 nonprofits have been able to apply for a Microsoft Ad Grant to get a free ad budget to put ads on Bing. That might be less than the $10,000 from the Google Ad Grant, but it can be more valuable in terms of results.
Whereas Google puts free ads below paid ads, Microsoft puts them into a single bidding auction. Your ads can compete in a way they simply can’t on Google. Its easy to spend the full budget on keywords that might get zero traffic in a Google Grant.
Here are some observations from running Microsoft Ad Grants for clients, and comparisons with Google's program.
Enroll in my Google Ad Grants Complete Course at https://course.kingjason.co.uk.
Stock Market Analysis and Commentary for WE August 18 2023.pptx
Summary:
US stocks recovered from steep early losses in Friday's session but ended the week with sharp drops as an August swoon continued for Wall Street.
The Dow Jones Industrial Average (^DJI) finished slightly above the flatline, while the S&P 500 (^GSPC) fell slightly on the other side of it. The tech-heavy Nasdaq Composite (^IXIC) was down a modest 0.2% lower after three consecutive days of sharp losses.
For the week, the S&P 500 and Nasdaq each saw losses of around 2%.
Meanwhile, the 10-year Treasury yield (^TNX) fell slightly Friday to around 4.25% but remained near recent highs.
The moves come as investors consider the prospect that interest rates could remain higher for longer after Federal Reserve minutes this week showed the central bank wouldn't rule out further hikes. The next clue on the Fed's next move will come from Chair Jay Powell, who is set to give a speech next Friday at the annual Jackson Hole Economic Policy Symposium.
Source: https://finance.yahoo.com/news/stocks-crawl-back-to-close-rough-week-on-mixed-note-stock-market-news-today-200046956.html
Additional links and sources:
Agriculture - https://www.agriculture.com/grain-markets-on-the-up-or-august-18-2023-7692855
Lithium - https://finance.yahoo.com/news/lithium-metal-market-reach-13-140500079.html
Oil Production - https://oilprice.com/Energy/Energy-General/Rig-Count-Decline-Accelerates-Amid-Rising-US-Crude-Oil-Production.html
Natural Gas - https://www.dw.com/en/lng-supplies-why-europe-is-spooked-by-australian-strike/a-66567877
Ports - https://www.hapag-lloyd.com/en/services-information/operational-updates/north-america.html
Steel - https://www.barchart.com/story/news/19378449/aisi-us-raw-steel-production-surged
Technology - https://www.crn.com/news/channel-news/6-key-takeaways-about-it-spending-in-2023-so-far-idc or https://siliconangle.com/2023/08/18/week-enterprise-gen-ai-hype-cybersecurity-leaders-laggards-cisco-tech-spending-boost/
ESG - https://www.nasdaq.com/articles/does-it-matter-what-investors-think-about-esg
Manufacturing - https://www.troweprice.com/personal-investing/resources/insights/global-markets-weekly-update.html
Housing - https://storeys.com/canada-home-prices-moderate-affordability/
Food - http://www.fnbnews.com/Top-News/addressing-three-key-contradictions-in-the-food-sector-farmers-food-surplus--climate-change-solutions-74156
Geopolitical - https://worldview.stratfor.com/
Commodities - https://www.northernminer.com/analysis/commodity-investing-the-antidote-to-the-age-of-scarcity/1003857836/
IRI BCG Google eCommerce Cobranded_FINAL2
This document summarizes a report on how digital technologies are reshaping the consumer packaged goods (CPG) industry in the United States. It finds that digital penetration of the CPG market, currently at 1%, will likely grow to 5% by 2018 and potentially 10% thereafter. This represents a major challenge and opportunity for CPG companies. Traditional retailers also face new competitors from large technology companies and startups. The report recommends that CPG manufacturers develop integrated digital strategies, build their online brand presences, partner with retailers, and test new approaches in order to adapt to the changing landscape and changing consumer purchasing behaviors driven by digital technologies.
Warc’s Toolkit 2016 Summary
This executive summary from the Toolkit 2016 report identifies six key marketing challenges for the coming year:
1. Identifying the right "moments" to target consumers using data on consumption patterns and digital targeting.
2. Developing both data and creative skills internally to blend data-driven insights with creative work.
3. Using sophisticated models of consumer behavior to develop connection strategies that root creative and media plans in consumer data.
4. Addressing issues with digital advertising like viewability, ad fraud and ad blocking that are challenging how brands use digital.
5. Taking a more strategic approach to video by utilizing expanding formats and platforms beyond short-term campaigns.
6. Developing strategies for engaging
Digital Marketing
The document provides an overview of digital marketing, including various forms like search engine marketing, social media marketing, video marketing, email marketing, and mobile marketing. It discusses trends in these different digital marketing channels and how people are using digital platforms. Traditional marketing is compared to digital marketing, highlighting metrics, costs, reach, and ROI advantages of digital marketing. Key statistics about digital marketing in Kenya are also presented.
LIVErtising 2015 6 social media slideshare
This document discusses strategies for using social media effectively. It begins by emphasizing that simply having a social media presence is not a strategy on its own. It then discusses the importance of defining objectives, strategies, tactics, key performance indicators and metrics. It highlights some common errors to avoid, such as not prioritizing listening to customers, focusing on financial goals before building social capital, and failing to recognize that most users are lurkers rather than active contributors. The document stresses the importance of developing a clear social media strategy adapted to specific goals and platforms.
Dawn of a new era for Small-to Medium Size Public and Private Sectors Entities
Summary:
The pandemic has hammered small to medium-size businesses due to restrictions impose on their operations. More and more small businesses will move to digital model as part of managing their customers and supply chain.
Automation, data and AI, and security will be key areas of focus for small medium businesses as they grow their business but also mitigate against geopolitical threats.
ESG reporting will also become a requirement as consumers will want to know the ESG footprint for a small business as part of making their buying decisions.
1. Small businesses biggest threats - https://searchprosystems.com/despite-challenges-small-biz-stays-optimistic/
2. Predictions - https://www.uschamber.com/co/start/strategy/small-business-new-year-predictions/amp
3. ESG - https://www.sagecity.com/ca/sage_50_accounting_ca/b/sage_50_ca_supporthub_blog/posts/part-1-of-2-driving-climate-action-through-small-business
4. Risks - https://abcnews.go.com/US/stay-open-small-businesses-feeling-omicrons-effect/story?id=81990291
5. Tech adoption - http://elitebusinessmagazine.co.uk/technology/item/small-business-growth-will-be-built-on-tech-adoption
6. Transformation - https://userguiding.com/blog/digital-transformation-trends/
7. AI and small businesses - https://www.passionateinmarketing.com/in-2022-how-will-ai-ml-transform-small-businesses/
8. Cybersecurity threats - https://insights.samsung.com/2021/12/28/is-your-small-business-taking-mobile-security-seriously/ and https://moneyweek.com/economy/small-business/604265/how-to-fight-cyber-crime-in-your-small-business
9. Risk Mitigation - https://www.riskmanagementmonitor.com/
10. Monitoring and Small Businesses
11. Industry 4.0 - https://www.brisklogic.co/how-industry-4-0-and-digitization-improves-manufacturing/
12. Edge - https://bizversions.com/resources/how-ai-iot-and-edge-computing-can-improve-your-business-operations/
Stock Market Analysis and Commentary for WE August 11 2023.pptx
Blog – Analysis of the Stock Market for WE August 11, 2023
Summary:
Stocks ended the session mixed on Friday as investors reacted to a report showing wholesale prices rose more than expected in July.
The Nasdaq fell 0.7% while the S&P 500 slipped 0.1%. The Dow Jones Industrial Average slid at the open but recovered to close up about 0.3%. The Dow was the only index to post gains for the week, rising 0.6%. The S&P 500 and Nasdaq both lost ground for the second week in a row, falling 0.3% and 1.9%, respectively.
The Producer Price Index (PPI) rose 0.3% last month after increasing 0.1% in June. Economists had expected wholesale inflation to rise, but only to 0.2%. Core PPI, which excludes volatile food and energy prices, also climbed 0.3%, up from 0.1% in June. The data comes a day after the Consumer Price Index rose 0.2% for the second straight month, a rate nearly consistent with the Fed's 2% inflation target
Source - https://www.investopedia.com/dow-jones-today-08112023-7642347
Links and sources:
Oil Production - https://foreignpolicy.com/2023/08/11/crude-oil-demand-opec-price-increase-china-saudi-arabia-russia/
Natural Gas - https://www.reuters.com/business/energy/us-drillers-cut-oil-gas-rigs-fifth-week-row-baker-hughes-2023-08-11/
Lithium - https://www.enverus.com/blog/direct-lithium-extraction-could-be-key-to-unlocking-domestic-supply/
Forestry - https://www.resourcewise.com/forest-products-blog/canadian-lumber-market-shrinking-could-europe-fill-gap
Mining - https://www.mining.com/mining-is-growing-rapidly-so-are-investor-state-disputes/
Inflation - https://www.bnnbloomberg.ca/charting-the-global-economy-us-stays-on-moderate-inflation-path-1.1958052
Housing - https://globalnews.ca/news/9890405/tiny-homes-pilot-late-2023-if-approved/
Technology - https://www.thedailystar.net/life-living/news/tech-trends-will-shape-our-future-3390151
Geopolitical - https://worldview.stratfor.com/
Economies - https://finance.yahoo.com/news/20-countries-highest-rate-economic-121800158.html or
Dawn of a new era for Small-to Medium Size Public and Private Sectors Entities
Blog – Dawn of a new Era for Small to Medium-size Businesses
Small and medium-size businesses are the backbone to the Canada’s economy. The new era will see many changes to how both the private and public sector operate as part of delivering goods and services to its consumers.
1. Connectivity and online solutions - https://ca.sports.yahoo.com/news/canadian-small-business-owners-business-130000061.html
2. Resiliency and small businesses - https://www.bnnbloomberg.ca/we-ve-been-resilient-it-hasn-t-been-easy-canadian-small-businesses-on-navigating-covid-1.1663903
3. Small business optimism - https://canadiansme.ca/canadian-small-business-owners-feeling-optimistic-about-the-future-with-bipoc-owned-businesses-further-along-on-the-path-to-recovery-scotiabank-report-finds/
4. Taxes - https://www.newswire.ca/news-releases/tax-tip-the-canada-revenue-agency-reaffirms-its-commitment-to-small-businesses-during-small-business-week-2021-883960980.html
5. ESG - https://www.investmentexecutive.com/newspaper_/news-newspaper/disclosure-reforms-draw-praise-concern/
6. Skills gap - https://www.northernontariobusiness.com/industry-news/agriculture/workforce-strategy-underway-to-address-labour-gaps-in-agriculture-4510982
7. Innovation - https://www.ept.ca/2021/10/national-organization-helps-canadian-smes-innovate/
8. Carbon tax - https://www.todayville.com/edmonton/is-federal-carbon-tax-killing-jobs-experts-say-answer-isnt-black-and-white-2/
9. Clean - https://www.canadianmanufacturing.com/features/canada-is-aiming-for-carbon-neutrality-and-that-will-mean-big-changes-to-how-we-produce-and-consume-energy/
10. Circular economy - https://www.marketwatch.com/story/a-better-way-than-recycling-these-manufacturers-are-taking-part-in-a-circular-economy-11633613962
Path Forward for all levels of Government (Public Sector)
1. Transit funding - https://ca.proactiveinvestors.com/companies/news/952433/train-services-facing-big-cuts-to-cover-funding-shortfall-952433.html
2. Property tax hikes - https://saskatoon.ctvnews.ca/proposed-saskatoon-property-tax-increase-would-help-pay-for-bus-rapid-transit-curbside-organics-programs-report-1.5475259
3. Government debt - https://www.theafricareport.com/97986/can-africa-turn-government-debt-from-burden-to-solution/
4. Standard of living - https://ca.finance.yahoo.com/news/standard-of-living-is-lower-in-the-us-because-of-national-debt-expert-174941849.html
5. Infrastructure - https://www.marketwatch.com/story/less-state-debt-but-a-lost-decade-for-u-s-infrastructure-spending-s-p-finds-11623782158
6. Taxation - https://www.caymancompass.com/2021/06/07/g7-agrees-on-15-minimum-corporate-tax-rate/
7. ESG - https://www.information-age.com/how-tech-sector-measuring-esg-impacts-123495422/
8. AI - https://cio.economictimes.indiatimes.com/news/next-gen-technologies/how-ai-in-finance-is-transforming-the-way-we-interact-with-money/82698338
9. Big government - https://www.thegazette.com/opinion/the-era-of-big-government-is-back-and-iowa-wants-a-cut-of-the-largesse/
10. GDP - https://www2.deloitte.com/us/en/insights/economy/global-economic-outlook/weekly-update.html
WordCamp London 2019 - Content monetisation platforms with WordPress
In this presentation, David explains the term 'content monetisation', he also describe the principles and practices that support effective content monetisation. For this talk, David introduces a model for building and developing those platforms.
How to fix the Governance model for Government (Public Sector).pptx
Summary:
I have written many presentations and blogs over the years on transforming the public sector. The public sector needs to reform its model including stronger crisis and risk management planning and analysis, creating new a compliance group that ensures all oversight agencies are free from partisan policies, governments need to learn to live within its means, all program spending should undertake a program review, taxation focus should be on tax fairness, policies should address issues like wage reform or pension reform or other reforms.
Stock Market Analysis and Commentary for WE September 2, 2023.pptx
The document discusses trends in global stock markets and economic indicators. It provides an agenda covering topics like commodities, stock market performance in Canada, the US, and other regions. It also discusses challenges like geopolitical risks, automation, audit and reporting processes. Key performance indicators for economies like Canada and the US are presented. The document aims to analyze factors impacting stock markets worldwide.
Stock Market Analysis and Commentary for WE August 25 2023.pptx
Blog – Stock Market for the Week-Ending August 25 2023
Summary:
U.S. stocks rebounded from early losses Friday to finish in the green after Federal Reserve Chair Jerome Powell said the central bank is keeping its options open for more interest rate hikes this year.
The Nasdaq led stocks higher, gaining 0.9% to finish the week up 2.2%. The S&P 500 gained 0.7%, finishing 0.8% higher for the week. The Dow Jones Industrial Average also rose 0.7%, but fell 0.4% over the week.
Powell, speaking on day two of the Kansas City Fed's annual Jackson Hole symposium, said that while inflation had fallen from its peak, "it remains too high." He added, "We are prepared to raise rates further if appropriate, and intend to hold policy at a restrictive level until we are confident that inflation is moving sustainably down toward our objective."
European stocks gave up gains in the afternoon but still finished slightly higher. Asian equities fell, with the Japanese Nikkei Index tumbling more than 2%.
Stocks sank yesterday despite another quarter of better-than-expected earnings from Nvidia (NVDA). The Nasdaq fell 1.9%, erasing Wednesday's big gains, while the S&P 500 lost 1.4% and the Dow Jones Industrial Average fell 1.1%.
Dow Rallies Following Powell Remarks
17 hr 18 min ago
After falling early in the session, the Dow Jones Industrial Average rallied to finish higher by 0.7%, or about 247 points, as investors shook off the remarks of Fed Chair Jerome Powell that indicated interest rates could remain high.
For the week, the index ended down about 0.4%, the Dow’s second straight weekly decline.
Boeing (BA) rose 2.8% to recover some of yesterday’s losses on reports it would need to delay deliveries of some 737 Max jets.
Salesforce (CRM) moved up 2% after filings showed it is one of several big tech companies, including Nvidia (NVDA) backing artificial intelligence startup Hugging Face. Other tech stocks helped fuel the index’s rally, including Intel (INTC), which also jumped 2%, and Apple (AAPL), up 1.3%.
Johnson & Johnson (JNJ) shares gained 1.4%, making up for some losses earlier in the week following its share swap with spin-off Kenvue.
Nike (NKE) shares gained 1.2%, breaking an 11-day losing streak—the longest in the company’s history.
Walgreens Boots Alliance (WBA) dipped 0.2%, making it the worst performer of the Dow 30 stocks during a session in which only five components fell. JPMorgan Chase (JPM) and Amgen (AMGN) both slipped 0.1%.
Source: https://www.investopedia.com/dow-jones-today-08252023-7852741
Links and sources:
Lithium - https://mexicobusiness.news/mining/news/lithium-consumers-need-stronger-lithium-supply-chain
Global GDP - https://fortune.com/2023/08/26/chinas-economy-deflation-growth-exporting-globally/
Commodities - https://www.barchart.com/story/news/19726406/drought-in-india-new-bull-market-in-ag-commodities-and-natural-gas-fundamentals
Manufacturing - https://www.business-standard.com/industry/news/opportunity-to-increas
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Digital Marketing
- 1. John Uhlein Grenadier Capital juhlein@grenadiercap.com iGlobal Forum 6th Specialty Finance Summit Wednesday September 7, 2016
- 13. See:Apple SupportCommunities for example of a very involved support blog
- 19. ex1 ex2 something the target demographic might want to see ex1 ex1
- 22. Why Digital Marketing is important https://www.progress.com/digital-transformation/are-businesses-living-in-digital- denial?gclid=CjwKEAjwz4u9BRCbioK3stnBznESJADA75xbuQc-ekyW- 7c64lSxKALOzJKRJGDn4- ZP8OBCL2xDqRoC1bLw_wcB&gclsrc=aw.ds&dclid=CMakuefUqM4CFU0GNwodu7gPFg TV vs Digital Marketing http://www.wsj.com/articles/digital-ad-spending-in-u-s-to-surpass-television-spending-in- 2016-1444937398 Social media strategies http://www.smartinsights.com/social-media-marketing/social-media-strategy/new- global-social-media-research/ Mobile advertising is on the rise http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing- statistics/
- 23. http://www.mediapost.com/publications/article/283905/will-bad-vr-ads-make-people- vomit.html Digital Marketing has some limitations too http://www.lendacademy.com/why-online-lenders-are-using-offline-marketing/ Digital strategies for online lenders https://thefinancialbrand.com/51838/mortgage-lending-digital-marketing-strategies/ https://thefinancialbrand.com/49927/digital-marketing-strategies-for-banks-credit- unions/ How lenders are missing out with implementing digital marketing http://www.mortgageorb.com/seo-largely-an-afterthought-for-most-mortgage-lenders
- 24. Shifts in consumer behavior make digital marketing favorable http://www.mckinsey.com/industries/financial-services/our-insights/adapting- to-digital-consumer-decision-journeys-in-banking http://blog.hubspot.com/marketing/the-benefits-of-business-blogging- ht#sm.00007ocd4jnbtd6es051egav7ciyx Pay per click https://www.portent.com/services/ppc/pay-per-click-explained Video advertising http://marketingland.com/comprehensive-guide-video-advertising-2016-170879
Editor's Notes
- Mobile’s presence in connecting users to internet http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ Effective VR marketing is not a guarantee, and it will need extra considerations to execute http://www.mediapost.com/publications/article/283905/will-bad-vr-ads-make-people-vomit.html
- Social Media usage http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
- Digital Marketing vs TV marketing http://www.wsj.com/articles/digital-ad-spending-in-u-s-to-surpass-television-spending-in-2016-1444937398