This document provides an overview of the daily deals company Groupon. It discusses Groupon's business model of providing deep discounts through an advertising engine to small businesses. The document outlines Groupon's history of being founded in 2008, going public in 2011, and the CEO stepping down in 2020. It also compares Groupon to competitors like Amazon, RetailMeNot and Honey and predicts Groupon will struggle during COVID but increase its user base and grow fast afterwards.

1. Brian Chan
brchan

2. Persona
Eddy,
Chinese restaurant owner
Peter,
College student

3. Product

4. Financials (Revenue)

5. Financials (Profits)

6. Business Model
● Advertising engine
● Deep discounts

7. History
2010
Fastest company
to be valued over
$1 billion
2008
Founded by Andrew
Mason
2020
CEO and COO
step down
2011
IPO and went
public

8. What's Hot & Secret Sauce

9. Competition
Groupon Amazon RetailMeNot Honey
Many Categories
✅ ✅ ❌ ✅
Small
Businesses ✅ N ✅ ✅
Discounts
✅ 🤔 ✅ ✅
Advertising
Engine ✅ ✅ ✅ ❌

10. Predictions
● Continue to struggle during COVID
● Increase user base
● Grow fast after COVID

11. References
https://www.statista.com/statistics/273251/groupons-annual-global-revenue/
https://qz.com/398090/groupon-still-the-fastest-company-to-reach-a-unicorn-billion-dollar-valuation/
https://www.investopedia.com/articles/active-trading/080515/how-groupon-makes-money.asp
https://innovationtactics.com/groupon-business-model-canvas/
https://www.groupon.com/merchant/working-with-groupon/groupon-in-the-news/the-history-of-groupon
https://www.wsj.com/articles/groupons-ceo-chief-operating-officer-both-step-down-11585172335?mod=business
_major_pos7
https://whatcompetitors.com/groupon
https://en.wikipedia.org/wiki/Groupon