Presentation to Foreign Law Committee at New York County Lawyers Association on employing the latest communications technologies to establish a marketing platform.

1. BRANDING FOR LAWYERS
Employing the latest communications
technologies to establish a global
marketing platform, and strategies for
establishing your "Brand"
@RickBrownellMay 19, 2015
Richard Brownell
Group Content Manager
PR News

2. Who am I?
@RickBrownell

3. Who are you?
@RickBrownell

4. @RickBrownell

5. What is Branding?
@RickBrownell

6. Take Your Brand Seriously
@RickBrownell

7. Why Brand Yourself?
@RickBrownell

8. Why Brand Yourself?
@RickBrownell

9. How Do You
Communicate Your Brand?
• Advertising
• Networking
• Writing
• Social Media
@RickBrownell

10. Social Media:
Method Hidden In a World of Madness
@RickBrownell

11. The Dark Side of Social Media
@RickBrownell

12. The Current Social Media
Landscape
@RickBrownell

13. A Few Brief Words on Engagement
@RickBrownell

14. @RickBrownell
Posting content
Images & Videos
Sharing content
The Newsfeed: Story Bump & Last Actor

15. @RickBrownell

16. @RickBrownell

17. @RickBrownell

18. @RickBrownell
Posting content
Images & Videos
Sharing content
Synching with Facebook

19. @RickBrownell

20. @RickBrownell

21. @RickBrownell

22. @RickBrownell

23. Thought Leadership
@RickBrownell

24. Writing Articles That
Will Be Read
• Answer six questions
• Think like your readers
• Economize words
• Proofread
@RickBrownell

25. Writing Articles That
Will Be Shared
@RickBrownell

26. Getting Published
@RickBrownell

27. Takeaways
• Think Branding
• Embrace Social Media
• Choose a Platform That Suits Your Brand
• Avoid Bad Social Media Habits
• Engage With Others
• Be a Thought Leader
@RickBrownell

28. @RickBrownell
THANK YOU!
www.richardbrownell.com
Richard.brownell@gmail.com