This document discusses the importance of branding and using social media for communities. It explains that branding tells a community's unique story in its own words, highlights its attributes, and helps give the community ownership. The document also emphasizes that social media should be an intentional part of a work plan rather than an afterthought. It provides suggestions for how to use social media to inform, share, learn, and get feedback from a community. Moderation of social media and creating social media policies are also recommended. Finally, it lists some tools that can help manage social media accounts and engagement.

1. Branding and Social MediaBranding and Social Media
AndrAndré Natta, CMSMé Natta, CMSM
YourTown AlabamaYourTown Alabama
September 3, 2015September 3, 2015

2. First impressions?

3. Why?Why?

5. BrandingBranding

Tells your community's story in its words, not others

Highlights your unique attributes

Helps community tell the same/similar story

Helps give the community ownership
 (They HAVE to be involved in the process)

6. BrandingBranding
““But I love New Orleans as a city for one reason:But I love New Orleans as a city for one reason:
when you're standing on a corner in New Orleanswhen you're standing on a corner in New Orleans
and look around, there is nowhere else in theand look around, there is nowhere else in the
world you could possibly be. And that's true ofworld you could possibly be. And that's true of
fewer and fewer cities around the globe."fewer and fewer cities around the globe."
Donovan RypkemaDonovan Rypkema
PlaceEconomicsPlaceEconomics, 2009, 2009

11. Don't hide!

12. Social Media = Part of work planSocial Media = Part of work plan
≠≠
afterthoughtafterthought

13. What can you do?What can you do?
●
Inform
●
Share
●
Learn
●
Get feedback
(Remember, it's a TWO-WAY COMMUNICATION)

16. Why?Why?

19. ModerationModeration
●
Establish terms of use
– What will and will not be allowed
– It's their conversation, but it's your community's space
– Helps them feel more comfortable
●
Create social media policy
– Allows everyone managing accounts to be on the same page
– Sets parameters for use by organization elsewhere

20. ToolsTools
●
Account management
– Tweetdeck – Twitter only
– Hootsuite – Multiple profiles
– Buffer – Multiple profiles
●
Additional tools
– Google Alerts (regular emails)
– LinkTally.com

21. ““Why?”Why?”

22. One more thing...One more thing...

23. ??

24. AndrAndré Nattaé Natta
@acnatta*@acnatta*
andre@urbanconversations.comandre@urbanconversations.com
*Baseball season and Wednesday evenings =“talkative”*Baseball season and Wednesday evenings =“talkative”