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Branding and Communications Artwork Presentation
- 2. Presented by Ng Hui Shan Final Major Project Strip Pte Ltd
- 3. Agenda Final Major Project | ๏ The Business ๏ Competition ๏ Target audience ๏ Objectives ๏ Strip Corporate Identity ๏ Marketing Plan 3
- 4. The Business Final Major Project | Strip Private Limited (2012) • Makes and sells bath and body products with therapeutic properties (USP) • E.g. soap bars, face masks, body lotions • Strip impurities and dead cells to address skin problems 4
- 5. Competition Final Major Project | Kiehl’s (1851) • American brand who makes premium skin, hair, and body care products The Body Shop (1976) • A global manufacturer and retailer of naturally and ethically produced makes LUSH (1995) • Maker and seller of handmade cosmetics 5
- 6. Target Audience Final Major Project | Primary • Female PMEBs earning ≥S$2,800 • Aged 25 to 35 • Aesthetics, well-being, quality Secondary • Females and males • Aged 36 to 50 • Exclusivity, lavishness, quality, sensuality 6
- 7. Objectives Final Major Project | ๏ To arouse curiosity and create brand/market awareness ๏ To escalate sales and build fan base 7
- 8. Corporate Logo Final Major Project | 8 Brand mark • Wellness • Wholesome • “S” Strapline • Pun; lye is an ingredient used especially in soap making Word mark
- 9. Corporate Logo Final Major Project | 9 BlackJackRegular • Loosely-curved ➡ therapeutic, soothing Whitney Book • clean ➡ professional, reliable
- 10. Corporate Logo Final Major Project | 10 Strip Bubbles • Pantone 700C • C0 M35 Y20 K0 • R250 G180 B180 • HEX #F9B5B2 Strip Text • Pantone Cool Gray 11C • C0 M0 Y0 K70 • R110 G110 B115 • HEX #6D6E71 Strip Pink • Pantone 198C • C0 M80 Y20 K0 • R240 G90 B135 • HEX #F05B89
- 11. Visual Identity Final Major Project | Design items Corporate logo & stationery Brand book Teaser advertisements (2 x 3 posters) Interactive Zo cards (1 set of 3) Direct mailer Magnets and holder Calendar Station transit area Train advertisement Outdoor shower 11
- 12. Strip’s Corporate Stationery Visual Identity Final Major Project | 12 Ng Hui Shan Managing Director (65) 6828 1111 nhs@strip.com Strip Pte Ltd 201100078R 2 Orchard Turn ION Orchard #B3-54 S’pore 238801 www.stripme.com.sg Tel. (65) 6282 1112 Fax. (65) 6282 1113 Constructed pattern • Wellness is contagious
- 13. Business card 310gsm Bee Brilliant Hi-White; die-cut Corporate Stationery Final Major Project | 13 Ng Hui Shan Managing Director (65) 6828 1111 nhs@strip.com 2 Orchard Turn ION Orchard #B3-54 S238801 www.stripme.com.sg Tel: (65) 6282 1112 Fax: (65) 6282 1113 Ng Hui Shan Managing Director (65) 6828 1111 nhs@strip.com Front Back
- 14. Corporate Stationery Final Major Project | 14 Letterhead 120gsm Mellotex White Front Back
- 15. Corporate Stationery Final Major Project | 15 Envelope 120gsm Majestic White Strip Pte Ltd 201100078R 2 Orchard Turn ION Orchard #B3-54 S’pore 238801 www.stripme.com.sg Tel. (65) 6282 1112 Fax. (65) 6282 1113 FrontBack Perforated
- 16. Brand Book Final Major Project | 16 Back and front covers 310gsm Bee Brilliant Hi-White Inside pages 128gsm Nevia Digital Gloss FrontBack
- 17. Marketing Plan Final Major Project | 17 Nov ’12 Dec ’12 Jan ’13 May ’13 Teaser advertisements part 1 - Strip! Teaser advertisements part 2 - What is Strip? Promotional items: Calendar & magnets - Strip is here! “Strip With Me” - Experience Strip Station transit area Concept train Outdoor shower Zo cards Direct mailer - Come to Strip!
- 18. Teaser Ads Pt. 1 Final Major Project | 18 Series of 3 posters Intimate clothing made unattractive stripping away from sexy body parts ➡ strip your skin with care
- 19. Teaser Ads Pt. 2 Final Major Project | 19 Our promise is healthy natural skin.
- 20. Zo Cards Final Major Project | 20 A. Strip for joy Front Back • Suggestive text to provoke curiosity and provide excitement
- 21. Zo Cards Final Major Project | 21 B. Strip for excitement Front Back
- 22. Interactive Zo Cards Final Major Project | 22 C. Strip for delight Front Back
- 23. Direct Mailer Final Major Project | 23 Wallet 120gsm Majestic White Cards 200gsm Mellotex White / Handmade Recycled Strip it ➡ Unfold it
- 24. Calendar Final Major Project | 24 Months of January and May 120gsm Majestic White Other months 128gsm Nevia Digital Gloss Front Back ➡ ➡
- 25. Magnets and Holder Final Major Project | 25 Holder 120gsm Majestic White ➡ ➡ By removing the magnets, you reveal short messages beneath.
- 26. Summer Campaign Strip With Me
- 27. Strip With Me Final Major Project | 27 • Models in bath robes • Designed with logo, corporate colours, suggestive text
- 28. Strip With Me Final Major Project | 28 • Station transit area made of gigantic stickers • Bathroom installation • 3 video booths for demonstrations • End of video: “Come, strip with me at ION Orchard”
- 29. Strip With Me Final Major Project | 29
- 30. Strip With Me Final Major Project | 30 • Trains to ION • Immerse in bathroom setting of huge stickers • Catch phrase and images to imprint message • Scented stickers
- 31. Strip With Me Final Major Project | 31 • Sponsored space • Sensory experience • Models bathe and audiences to try soap • Continue to feed brand information • See, smell, hear and feel
- 32. Thank You Presented by Ng Hui Shan