This document provides information about National Network Radio and Television (NNRT) in Cameroon. NNRT's vision is to be a leader in the audiovisual sector recognized for excellence. Its mission is to provide breaking national and international news to inform, educate, and entertain audiences in Cameroon's two national languages. NNRT strives to be present and credible across Cameroon's ten regions, educate audiences about patriotism, and deliver programming known for quality. The logo uses the colors of Cameroon's flag - green, red, and yellow - to represent growth, passion, and optimism in serving audiences nationwide.

1. MASTERS IN CORPORATE COMMUNICATION
MCC 610; BRANDING AND CORPORATE IDENTITY
COURSE LECTURERS: FUNGE DIFFANG
Dr. LIZZIE NENGEH

2. NATIONAL NETWORK RADIO AND
TELEVISION
BY
Morene Wanzi

3. This is a national radio and television company in
Cameroon covers all the ten regions that make
up Cameroon.
OUR VISION:
Our vision is to be the leaders of the audio visual
sector and to be broadly recognized for
excellence

4. Our mission is to provide hard breaking national
and international news: inform, educate &
entertain through the finest and most credible
news products and programmes in the two
national languages. Collaborate with people
and organizations in the communities we serve
to bring quality programming, learning
opportunities and economic development to
our region.

5.  Provide the best possible news and
programmes to the public.
 Strive to be credible by being neutral and
unbiased in reporting news
 Be present always in all the ten regions and be
the first to inform

6.  Educate our public on the values of patriotism
 Produce programmes to educate and entertain
as well as instill the sense of patriotism in every
Cameroonian so as to build a better nation.
 Broaden and enhance visibility and recognition
 Deliver a service known for excellence.

7.  The main colours of the logo of the corporation
are Green, Red and Yellow.
 These colours represent the colours of the
national flag and illustrate the fact that NNRT
is present all over the national territory and at
the service of the national population.

8.  The green indicates growth, renewal and
vitality. This shows that the company is always
striving for perfection and maintaining the
leading position, the vitality and creativity of
its workers. This color also indicates prestige
which shows prestigious position that the
company occupies in the audio visual sector.

9.  The red indicates passion, excitement and
energy which describe the qualities embedded
in the workers who work relentlessly to
provide quality information and services to the
population.

10.  The yellow indicates optimism, cheerful,
playful and happy. These are qualities that
characterise our programmes which are aimed
at entertaining, educating and informing. Also
it is the objective of our company to bring
happiness to our audience and keep them
cheerful through the different programmes and
services. Listening or watching our
programmes bring happiness and cheerfulness.

11.  The font style of the slogan ‘’TOUCHING THE
NATION’’ is written in Arial italics which
makes it easy to read and reflects the overall
brand promise which is serving the nation
reliably.
 It uses sans serif which gives a sleek modern
feeling to the brand and positions itself as the
leading brand in the audiovisual sector in
Cameroon.