1. Proposal for
Sponsorship of
Programs &
Advertising on
Rwenzori FM
© Rwenzori FM

2. I am glad to introduce to you our radio station whose particulars and profile are here under. We are soliciting
and requesting business from you in form of advertising.
We are so far the only radio station in Ibanda after transferring our radio equipment from Kamwenge, but we
still cover well Kamwenge and therefore we enjoy that local ownership of that particular area even when our
coverage is wide. This is important to note because most rural people now want to listen to radios closer to
them. Our uniqueness in the region is also explained below.
We cater for and emphasize Rufumbira and Lhukonzo because many other stations never use them as
mediums of communication. In addition to using these languages in different programmes and talk shows, the
Bafumbira and Bakonjo listeners have a daily programme called Amajambere specifically reserved for them.
See our programme line up for details.
We promise you reliability and proper handling of clients’ businesses.
Looking forward to doing business with you,
Thank you
Kyasiimire Betty
General Manager
0776210872/0702150959
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3. 1.0. Company Profile
1.1. Location
Rwenzori FM Ltd 89.7 Efurembe is a Regional Radio station located in Kamwenge town,
Kamwenge District, one of Uganda’s tourist destinations in the Rwenzori Sub-region. We
transmit from Bwahwa hill in Ibanda one of best high altitude sites in the entire western
Uganda. Though widely listened to beyond Rwenzori sub-region, it is the only radio station in
the region of Rwenzori that is universally accepted by all the ethnic groups because of its
nature of Programmes, Presenters and its rural appeal strategy.
1.2.
Corporate Mission
In addition to the general media roles of information dissemination and entertainment,
Rwenzori Fm Strives to enhance and undertake social economic mobilization for sustainable
livelihoods and Promotion of harmonious co-existence through radio education.
1.3.
Equipment
Our studios are well equipped with ultra modern technology equipments and a variety of
electronically stored music. We have both functional on-air and Production studios with the
latter and former electronically linked.
1.4.
Target Audience
Our target audience is young and adults between 15 and 50 years. We appeal, especially to the
income Earners responsible audience.
1.5.
Uniqueness of Rwenzori FM
It is important to note that the area of the Rwenzori Sub-region (Ibanda, Kabarole,
Kamwenge, Kyenjojo, Kasese and Bundibugyo) got many different tribes migrating there, just
before and after independence. It is therefore a cosmopolitan region with diverse cultures,
languages and behaviors. Rwenzori FM is very conscious of all those ethnic groups and has a
menu for each of them in its programmes, music, Drama and religious balance. We cater for
religions, that is, Moslems on Friday, Seventh Day Adventist on Saturday and
Christians/Pentecostal on Sunday. Our station leads in promoting harmonious co-existence of
all ethnic groups and campaigning for unity and tolerance. By virtue, of our name (Rwenzori
FM) we appeal to all, get accepted and owned by all. We are a Voice of the entire sub-region
without being looked at as a station of any particular ethnic group or religious denomination
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4. 1.6.
Coverage and Listenership
We broadcast and are listened to by over 7 million people and we cover a bigger part of
Western and Central Uganda. The targeted area of expansion is also showed below
This coverage area is one of Uganda’s fastest growing part in Agricultural Production,
Tourism, Small and Medium scale industrialization.
Our main Strategy that distinguishes us from other stations and thus attracts listeners
is through presenting Programmes whose content appeals to the daily activities of the
rural communities.
We also have drama-oriented programmes, contemporary music for the young and old.
Our Presenters, News anchors and Djs are distinguished personalities who have long
been in the broadcasting industry with national and international experience.
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5. 1.7.
Broadcasting languages
The main Languages of broadcasting are Runyankole, Rukiga, Runyoro, Rutooro, Lhukonzo,
Rufumbira/Kinyarwanda, Kiswahili and English.
2.0. General Rate Card
2.1. Spot Production
Spot adverts independently produced by the clients shall be accepted and run if well
recorded. However, if a client wants to have a sport advert produced, our experienced
and talented staff will do it using our functional well-equipped production studio at the
following minimum rates:
Table 1: Spot Production cost
Component
Fee
Script
20,000=
Voice
20,000=
Sound Effects
30,000=
Music bed
40,000=
Studio fee
90,000=
Total
200,000=
2.2. Advertising Rates
Table 2: Advertising Rates
Segment
A
25,000=
0900 hrs -1200 hrs
20,000=
1200 hrs -1500 hrs
20,000=
1500 hrs -1800 hrs
15,000=
2100 hrs -2400 hrs
C
Rates/30sec
25,000=
1800 hrs -2100 hrs
B
Time
0600hrs-0900 hrs
15,000=
Dj mention
10,000=
Note; The station will also give bonus to a client who signs a 6 months contract and above.
2.3. Talk shows
Table 3: Talk Show Rating
Duration
15 Min
30 Min
45 Min
60 Min
Cost
150,000=
300,000=
450,000=
600,000=
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6. 2.4. Announcements
Table 4: Rate of Advertising
Nature of Announcement
Greeting Cards
Live Greetings
Cost
1000=
2000=
Death(ordinary)
Death ( Special)
3000=
5000=
Campaigns(ordinary)
Campaigns (Special)
8000=
10000=
Invitation(Ordinary)
6000=
Invitation (Special)
Commercial(Ordinary)
Commercial (Special)
8000=
8000=
10000=
Note;
 These rates apply to the first 30 words. Each extra word will be charged 100= (One
hundred shillings only).
 All Announcements must be written in Block Letters.
3.0. OTHER ADVERTISING INFORMATION







One hour Programme Sponsorship
2,000,000=
Main News Sponsorship(6 weeks)
2,500,000=
News briefs Sponsorship(6 weeks)
2,000,000=
Bulk Purchase earn bonus airtime
Advance Payment earn 10% airtime bonus
Preferred times attract a 10% Surcharge
Mid news Spots and News adjacent spots attract 50% and 40% surcharge
respectively
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7. 4.0. RADIO PROGRAMME LINE UP
Table 5: Program Line Up
TIME
6:00pm06:30pm
6:00-06:30am
6:30-7:00am
7:00-7:10am
7:10-7:20am
7:20-7:30am
7:30-7:40am
7:40-8:00am
8:00-8:15am
8:15-8:30am
8:40-9:00am
9:00am-12:00
noon
PROGRAMME
OREIREGYE
TUKORE
9:00-9:10am
9:10-9:30am
9:30-10:00am
10:0010:00am
10:1011:00am
11:0011:05am
11:0511:30am
11:30-12:00
noon
12:00EGABO
3:00pm
12:00-12:10
pm
12:1012:30pm
12:30-1:00pm
1:00-1:20pm
1:20-2:00pm
2:00-2:15pm
CONTENT
PRESENTER
Mc.Kazimoto
& Kashamaza
Opening with a wake up call information PAFF
day Break/Press review and music
With
a
Drama Skits and Entertainment
Comedian
News R.R
Announcements
Music entertainment
Break fast
Music
English News and Announcements
Music & Entertainment
Music &Entertainment
Tumwebaze
Agnes(Lady
Aggie)
Rufumbira news
Robert
Ssemikaranga
Music & entertainment
Workers tips &job slots
R/R Briefs
Music & entertainment
English Briefs
Business tips
Music & entertainment
MC Ricky
Luganda News
Music & entertainment
Relating to lunch
Rutooro News & announcements
Health tips, Music & entertainment
English News
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8. TIME
2:15-3:00pm
3:00-6:00pm
PROGRAMME
CONTENT
Relaxing music & entertainment
AMAJAMBERE Kifumbira/Kinyarwanda
3:00-3:15pm
Lady Evyone
& Roberts big
man
Semikalanka
Robert
Rufumbira News
3:15-4:00pm
4:00-4:15pm
4:15-4:30pm
4:30-5:00pm
5:00-5:10pm
5:30-6:00pm
PRESENTER
Music & entertainment
Lhukonzo news
Music
Music & entertainment
English briefs
Sports news
6:0009:00pm
6:00-7:00pm
Ampurire
Innocent
Kazimoto
ZATAAHA
7:00-7:20pm
Evaluating the day with
presentation & music
Runyankole/ Rukiga news
7:20-8:00pm
8:00-8:20pm
Music & entertainment(The Hot five)
English News & Announcements
8:15-8:30pm
8:30-9:00pm
9:00-12:00
Midnight
9:00-9:15pm
Amaraka’ganyu(Peoples voices)
Music and entertainment
9:15-9:30pm
9:30-10:00pm
10:0010:10pm
10:1010:30pm
10:30Midnight
BED TIME
Rutoro News
vibrant
Byaruhanga
Seth
Kazimoto
Jerry Hastings
&Basemera
Yvonne
Kazimoto
Kazimoto
Jerry Hastings
Atuhaire
Julius
Music & entertainment
Ishaazi talk show
R.R News in brief
Ishaazi continues
Bed time show
Note;
 Fridays
11:00-12:00 pm Islamic hour
 Thursday’s 09:15-10:00pm Amagara gawe
 Tuesday’s 09.15- 10:00pm Amateka gawe
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9. 5.0. PROGRAMME SCHEDULE FOR RWENZORI FM WEEKEND
5.1. Saturday
Table 6: Saturday Program Line -Up
TIME
6:009:00am
PROGRAMME
Oyenda Akarungi
09:00am12pm
EKITEKYEREZO
12:00pm03:00pm
WEEKEND
SPECIAL
03:00am06:00pm
HIGHLAND
WAVES
CONTENT
PRESENTER
 Appealing to people to
revise home affairs.
 Weekend activities.
 Tackling daily realities in
Tumwebaze Agnes
homesteads.
 News
and
Announcements
 Sabbath corner(7-8am)
 Soft music
 Wedding bells
-Ekitekyerezo talk show (09- Kazimoto with panelists
11pm)
i.e. strong panelists on issues
affecting the globe
 A
variety
of
soft
music(11-02:00pm)
 Music, birth day regards Ampureire Innocent.
& request(12-01)
Ngamba Willy
 Africa Affairs
 Take
listeners
to Jerry Hastings
geographical
sceneries
i.e., Kanyancu, Mweya,
jacana, Safaris etc
 Looking
at
ethnic
settlements
and
developments
-Music count down(I hr)
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10. TIME
06pm09:00pm
09:00-12
midnight
5.2.
PROGRAMME
EBYAITU
DANCEHALL
CONTENT
PRESENTER
 Different
cultural
practices
Mukongo
 Traditional
Music, Mzee
Hanningtone
Esheegu, Enaanga etc
 Ebyobuhingi(Agricultural
Education segment)
Disorganized
music
and Bigman.
voluntary madness
Sunday
Table 7: Sunday Program Line-Up
TIME
6:00-9:00am
PROGRAMME
NYARUJU
09:00am-12noon
RWENZORI
HITS
CONTENT
PRESENTER
Tumwebaze Agnes
 Totally
Christian music
 Biblical Texts
 News
and
Announcements
 Greetings with
religious basis
Kazimoto
 Good morning
 live greetings,
 cards and
 Music
(not
Christian)
 Relax people at
home with cool
music
 Children corner
03:00pmSOUL SPECIAL
 Soul Music
06:00pm
 Worship songs
 Old melodies
06:00pm:09:00pm HUMURA
 Relaxing music
 Erisho
ryomukuru
09:00pm12 Weekend close - Music
Midnight
down
12pm-03:00Pm
Country Music
Basemera Yvonne
Mzee
Mukongo
Hanningtone
Rick/Willy
Ngamba
Jerry Hastings
CONTACT PERSON
Ochieng Onyiro Fred
onyirofred@yahoo.com
+256-775-75-93-73
+256-702-980-739
Sales representative: Kampala District
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