Critical analysis of poster
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An assignment done by Masters students a requirement before graduation
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Critical analysis of poster
- 1. Critical analysis of Poster Ade Kelly Veronica Biefeh Wanneh Saha Diffo Ivan Sirri Faith Che
- 2. BMMC 610 Brand & Corporate Identity
- 3. BMMC 610 Brand & Corporate Identity Ade Kelly Veronica Biefeh Wanneh Saha Diffo Ivan Sirri Faith Che
- 4. Brand contract • The message is misleading • Promises don’t up with customer’s expectations • Illustration is repetitive • Brand name is an exaggeration -72 Spices online- with no website indicated
- 5. Colours • The white colour should have been used for the décor(background) • Red colour that is used for the background is too pronounce • There is no contrast on the ‘i’ in Spices
- 6. Graphics • 72 Spices is script • The other typefaces are both in serif and sans serif -This could be to create variety since eatery sells roast chicken and pork with fried and boiled plantains
- 7. Illustration • Some objects are seen being grilled • One can’t distinguish if it is pork or chicken
- 8. Message • The message is written in bad English’ roasted’ instead of ‘roast’ • The same image is repeated without any changes made on the same poster.