JetBlue is an American airline headquartered in Long Island City, New York that began operations in 2000. It focuses on point-to-point travel between major metropolitan areas, and operates bases at John F. Kennedy International Airport in New York City, Logan International Airport in Boston, and other major airports. In 2009, JetBlue launched a social branding campaign called "Welcome Big Wigs" to attract more business travelers and generate additional revenue. The presentation discusses JetBlue's branding and this successful social media campaign.