This article describes seven skills to look for in a social media marketing agency for a profitable and long-term experience.

1. 7 Skills to Look for When Hiring Your
Social Media Marketing Agency
Social Media Marketing AgencyPhoto byDigital Vidya
This article describes seven skills to look for in a social media marketing
agency for a profitable and long-term experience.
Social media marketing agencies play a major role in expanding the brand
and the business. Here are the seven skills that companies need to look for
when hiring a social media marketing agency:
1. Engagement:

2. One should ensure that the social media marketing agency gets a crowd or
engagement in their actions. In this world, anyone can manage a social media
account, but a few can attract the audience’s attention.
Ensure that they provide results and statistics of their past projects.
Companies should look for metrics such as comments, likes and shares to
measure effectiveness.
2. Strategy Development and client relationship skills:
A social media marketing agency should be able to develop a comprehensive
social media strategy according to your business goals. They should
understand your target audience, industry, and competition and create a
roadmap for achieving desired outcomes.
Social media marketing agencies are more expensive than hiring top global
talent to work remotely and only pay the hours they bill. The one thing a social
media agency could have on hidden talent is client relationship management.
That means being responsive and managing the relationship to show that the
client is essential.
3. Content Creation and trend awareness:
Look for an agency with experience creating high-quality and engaging social
media content for many years. They should have excellent visual design and
copywriting ability to produce compelling posts, images, videos, and other
media that resonate and attract your desired audience. They should possess
excellent storytelling skills to create captivating narratives around the brand.

3. Social media landscapes constantly evolve with time; trends come and go in a
jiffy. Search for an agency that stays up-to-date with social media trends,
platform changes, algorithm updates, and emerging technologies. They
should be proactive in incorporating new trends and strategies into their social
media efforts to keep the brand at the forefront with the desired audience.
4. Data Analysis and Reporting:
A skilled agency should have the ability to track key metrics, interpret the
data, and make data-driven recommendations to optimise social media
performance and campaign effectiveness. It should also provide insightful
reports to the employer regularly.
5. Advertising and Campaign Management:
If you plan to run paid social media campaigns, ensure that the agency has
experience and proficiency in managing social media advertising platforms.
They should be able to develop and execute targeted campaigns, optimise ad
performance, and maximise the return on ad spend.
6. Communication and Collaboration:
Effective communication is essential when working with a social media
agency. They should be prioritising responsiveness, transparency, and
openness to collaboration.
Look for an agency that understands your brand voice, values, and goals and
can effectively and regularly communicate and align their efforts with your
marketing strategy.

4. 7. Speed and creativity:
Social media demands a faster pace than websites, banners, print, T.V., or
billboards. Great social campaigns run at the speed of mouth-to-mouth
conversation. So, a social agency must be built to quickly reiterate and deliver
creative content.
If you are looking for an agency to run social media campaigns and daily
updates, look for some creativity that will set you apart from others. However,
this creativity must be carried out according to the brand's values and
objectives.
These skills may vary depending on your specific needs and the industry in
which you work. It's crucial to thoroughly evaluate the agency's expertise,
experience, and past successes before hiring. Thoroughly review their
portfolio, client testimonials, and case studies and conduct interviews to
ensure that they are the right fit for your business.
WeThinkNorth a social media and performance marketing agency with a team
of specialists in design, development, branding, and marketing. The team is
known for delivering high-performance digital solutions to companies. Their
expertise extends to crafting effective social media marketing and advertising
campaigns, leveraging consumer data insights, and implementing creative
strategies that yield measurable results. They have made a mark recently with
the launch of the digital marketing and social media
tools aggregator, ToolCano.