In the spirit of Black Friday, Skyhook 
put its contextual data to work 
investigating how shopping differs 
from coast to coast in the US.
We set out to answer our 
questions about how the 
nation shops.
How does population density 
impact retailers in each US city 
and state?
How do different types of retailers 
reflect regional lifestyles?
Which states 
over-index against a 
national average for 
different retail types?
Over-Indexing States by Retail Category 
Hardware 
Stores 
Sporting Goods 
Stores 
Home Theater 
Electronics Stores 
Headwear 
Stores 
Men’s Clothing 
Stores 
Clothing 
Accessory Stores 
Make-Up & 
Cosmetics Shops 
Face & 
Body Care 
Athletic Apparel 
Stores 
Gems & Jewelry 
Stores 
Department Stores 
Ski & Snowboard 
Shops 
Luxury Stores 
Formal Attire 
Stores 
Vitamin & Nutritional 
Supplement Shops 
Mobile Technology 
Stores 
Bed & Bath 
Homegoods Stores
There is 1 home 
furnishing store for every 
people in California.
The TOP 5 cities over-indexing for 
9 
Toy Stores 
LANCASTER, PA 
SARASOTA, FL 
PENSACOLA, FL 
MIAMI, FL 
GREENVILLE, NC 
1 
2 
3 
4 
5
Hawaii boasts the nation’s 
highest concentration of 
Apparel Stores per capita.
Not everyone shops on Amazon. 
The book retailing industry is alive 
and well in the reading belt. 
MARYLAND 
VIRGINIA 
WEST VIRGINIA
Southern states skew toward a 
high concentration of 
women’s apparel stores. 
+27% 
Mississippi 
+21% 
Alabama 
+16% 
Tennessee 
+15% 
Georgia 
vs. National Average
Skyhook’s meticulously curated venue database powers 
Infinite Geofencing. It enables app developers to deploy 
an unlimited number of geofences around entire brand 
chains and venue categories. Retail mobile apps use 
Infinite Geofencing to deliver relevant content, deals and 
dynamic experiences to customers in-store. 
Learn more about what Infinite 
Geofencing can do for your app at 
SkyhookWireless.com/Infinite-Geofencing

How Retail Venues Reflect Regional Shopping Trends Across the US

  • 2.
    In the spiritof Black Friday, Skyhook put its contextual data to work investigating how shopping differs from coast to coast in the US.
  • 3.
    We set outto answer our questions about how the nation shops.
  • 4.
    How does populationdensity impact retailers in each US city and state?
  • 5.
    How do differenttypes of retailers reflect regional lifestyles?
  • 6.
    Which states over-indexagainst a national average for different retail types?
  • 7.
    Over-Indexing States byRetail Category Hardware Stores Sporting Goods Stores Home Theater Electronics Stores Headwear Stores Men’s Clothing Stores Clothing Accessory Stores Make-Up & Cosmetics Shops Face & Body Care Athletic Apparel Stores Gems & Jewelry Stores Department Stores Ski & Snowboard Shops Luxury Stores Formal Attire Stores Vitamin & Nutritional Supplement Shops Mobile Technology Stores Bed & Bath Homegoods Stores
  • 8.
    There is 1home furnishing store for every people in California.
  • 9.
    The TOP 5cities over-indexing for 9 Toy Stores LANCASTER, PA SARASOTA, FL PENSACOLA, FL MIAMI, FL GREENVILLE, NC 1 2 3 4 5
  • 10.
    Hawaii boasts thenation’s highest concentration of Apparel Stores per capita.
  • 11.
    Not everyone shopson Amazon. The book retailing industry is alive and well in the reading belt. MARYLAND VIRGINIA WEST VIRGINIA
  • 12.
    Southern states skewtoward a high concentration of women’s apparel stores. +27% Mississippi +21% Alabama +16% Tennessee +15% Georgia vs. National Average
  • 13.
    Skyhook’s meticulously curatedvenue database powers Infinite Geofencing. It enables app developers to deploy an unlimited number of geofences around entire brand chains and venue categories. Retail mobile apps use Infinite Geofencing to deliver relevant content, deals and dynamic experiences to customers in-store. Learn more about what Infinite Geofencing can do for your app at SkyhookWireless.com/Infinite-Geofencing