Maruti Suzuki has maintained the largest market share in India's automotive industry for decades through strong after-sales customer service. They understood the local geography, economy, society and culture to develop products that fit naturally. However, their sustained success is primarily due to a public relations strategy focused on providing excellent after-sales service, which created the public perception that Maruti offers good service.

1. In a large emerging market, market shares are sustained by service attitude of manufacturers. At
a point, a few decades ago, Maruti Suzuki was the first foreign brand after Fiat in India and within
a few decades, they have created the largest market share for themselves, and, in spite all the
competition that arrived later, they have been able to sustain and expand. They understood
geography, economy, society and culture so well that their product would fit by themselves. But
again, all due to a very strong public relations strategy which revolved around after sales service
to create public perception that they offer good service.