This document provides a list of over 200 words for describing brand personality and asks the reader to select 5-10 words that best represent the personality of their business or brand. Some examples of words included are accessible, adventurous, ambitious, amusing, aspirational, balanced, caring, cheerful, competent, confident, considerate, creative, determined, down-to-earth, dynamic, energetic, friendly, fun, generous, honest, imaginative, innovative, inspiring, intelligent, reliable, and trustworthy.