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Social Media Brand
       Management

  There are 5 questions you are
probably asking in your head right
               now:
 
  What is this about ?
 
  Why Do You Care ?
 
  How Does It Work ?
 
  What Does It Cost ?
 
  What Can You Expect ?
Social Media Brand
                       Management

What is this about ?
                   Your brand is the number one way
                   customers recognize and identify with
                   your business.

                   You have extended your brand with
                   logos, websites, domain names,
                   business cards, signage, brochures,
                   advertisements, and now social media
                   accounts on FaceBook, Twitter,
                   YouTube, LinkedIn and maybe even
                   Pinterest.

                   What about the other 1800 major social
                   media sites and the 670,000 individual
                   and niche social media networks out
                   there? Who is protecting your brand
Social Media Brand
                          Management

Why do you care ?
   
     Just like the domain name rush of the mid-1990's, cyber squatters and
   identity thieves are occupying brand names on social media sites and
   effectively holding companies hostage in exchange for the accounts with their
   brands.
   
     The top 4 social networks represent less than 18% of all social network
   users and traffic. If you want to engage with potential customers, you need to
   reach them where they are, not just the top 5 sites.
   
     Ogilvy-CHarThreads studied the impact of social media on revenues and
   brand perception and found that on average, companies that develop social
   media engagement with their customers produced a 17% increase in
   consumer spend, and that respondents identified that social media was the
   number one or number two driver of their buying activity over more than
   20 other forms of media advertising.
   
    They also discovered that the more social media a business is engaged in,
   the better the results.
   http://www.slideshare.net/OgilvyCapeTown/ogilvy-social-media-impact-on-sales-study/
Social Media Brand
                    Management

How Does It Work ?

     
       We create accounts for you on more than 100 new social
     media networks and upload your basic logo and bio or
     business info to them where appropriate.
     
      Wherever possible we associate or acquire your branded
     sub-URL with the social networks and associate it with your
     accounts, protecting and extending your brand.
     
      You create up to 80 different posts each month including
     blogs, articles, videos, status or wall updates, images and
     more.
     
      We distribute it for you using our extensive library of
     automated, semi-automated and human-driven distribution
     technologies.
     
      You respond to all your new followers and reap the
     rewards of all the new interest in your business!

     That's it. That's the 'secret sauce.' By using a mixture of
     accounts, types of updates, and engaging content you can
Social Media Brand
                  Management

How Does It Work ?


           What that means is that as long as you create the
           content and reap the rewards, we handle everything
           else.
           
             No more logging into account after account to
           distribute your updates manually
           
             No more hours and hours spent managing your
           content
           
             Instead of just reaching 3-5 social networks with the
           work you're already doing, now you can reach
           hundreds of sites with less effort on your part.
           
            You can spend your time talking about what you do,
           rather than worrying about how you can distribute your
Social Media Brand
                        Management

What does it cost ?

            For us to create accounts for you on over 100 social
            networks, article distribution sites, microblog sites, social
            bookmarking sites, influence measurement sites and more,
            what would literally take you more than a week to do
            manually, we can usually have that completed for you in a
            little more than 1 business day for $495 and have it all
            connected to our distribution software for repeatable
            distribution of your content as well.

            Depending on the volume of distribution you want to
            engage in, in any given month, you can distribute to all of
            your social accounts for as little as $24.95 per submission
            or as low as $262.50 for up to 80 submissions per month
            (a unit cost of only $3.28 per mass broadcast!)

            Just think of the hours and hours you'll save and the fact
            that instead of reaching fans on 3-5 sites, you'll be able
            to reach them across hundreds of sites for as little as
Social Media Brand
                     Management
What can you expect ?

        
          The results of a full month campaign can have a
        dramatic impact, but it will depend greatly on how
        engaging your content is.
        
          You will be able to see specific , measurable
        increases in the amount of traffic , followers , and
        backlinks generated, all of which will have a
        significant impact on your search engine listing
        placement as well as your follower engagement.
        
          Monthly and real-time 1st and 3rd party reporting to
        show you definitive results so you can continually
        refine your content based on what works with your
        followers specifically.
        
          As your follower base grows and your engagement
        with your followers grow, you will see an accelerating
        engagement-to-sales cycle resulting in direct revenue
        and lead generation.
Social Media Brand
                       Management
Case examples:

            One client, a business coach, is hosting an event which will
            be video taped and then sold as a download-able product.
            We posted One Time!!! on over 100 of our own social
            media accounts about her event and it drove several new
            clients to call her within 48 hours, and she continued to
            receive calls throughout the week from brand new clients. In
            every case she was surprised to hear they had found her 'on
            the internet' through 'social media' on networks she did not
            even know existed!

            Another client who recently joined our brand management
            program received over 100 new searches and more than 38
            new connection requests in the first hour of creating his
            accounts, let alone the results we are seeing from posting his
            first few updates.
Social Media Brand
           Management

Our own results have shown an increase in viewership of
our WordPress blog site of over 3000% in just a few
weeks.

Tracking links are showing tremendous cross-pollination
between different social networks that is driving a lot of
new traffic to check out different posts, articles and
updates, including drawing hundreds of new views per
update from previously non-followers.

In the first 30 days we added over 50 new subscribers to
our newsletter and we grew our networks by a net of
over 9.12%, including on LinkedIn where we already
have a substantial following.

And that was not using a full campaign either – we only
posted about 15 times across the whole network to
achieve that change in results.
Social Media Brand
           Management

These are not spam messages, and our process does not clog
your followers' status walls or inboxes with junk mail and
unsolicited offers.

This is a process where you post to YOUR wall and engage
your followers and people who choose to see what your
business wants to talk to them about.

The approach is not a direct sales approach, it is all about
business social engagement, but the results are all about the
sales because as your followers grow and engage with you
more, your sales grow organically and dynamically.

And with a price point of a little as $3.28 per submission, you
simply have nothing to lose.
Social Media Brand
                   Management


For more information about our services, the ROI of social media
engagement marketing, social media brand management, or to speak to
an expert about your specific situation and how we can help, please call
1.888.444.1235 or email me at chris.cayer@reyactive.com.

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Brand Management Deck

  • 1.
  • 2. Social Media Brand Management There are 5 questions you are probably asking in your head right now:  What is this about ?  Why Do You Care ?  How Does It Work ?  What Does It Cost ?  What Can You Expect ?
  • 3. Social Media Brand Management What is this about ? Your brand is the number one way customers recognize and identify with your business. You have extended your brand with logos, websites, domain names, business cards, signage, brochures, advertisements, and now social media accounts on FaceBook, Twitter, YouTube, LinkedIn and maybe even Pinterest. What about the other 1800 major social media sites and the 670,000 individual and niche social media networks out there? Who is protecting your brand
  • 4. Social Media Brand Management Why do you care ?  Just like the domain name rush of the mid-1990's, cyber squatters and identity thieves are occupying brand names on social media sites and effectively holding companies hostage in exchange for the accounts with their brands.  The top 4 social networks represent less than 18% of all social network users and traffic. If you want to engage with potential customers, you need to reach them where they are, not just the top 5 sites.  Ogilvy-CHarThreads studied the impact of social media on revenues and brand perception and found that on average, companies that develop social media engagement with their customers produced a 17% increase in consumer spend, and that respondents identified that social media was the number one or number two driver of their buying activity over more than 20 other forms of media advertising.  They also discovered that the more social media a business is engaged in, the better the results. http://www.slideshare.net/OgilvyCapeTown/ogilvy-social-media-impact-on-sales-study/
  • 5. Social Media Brand Management How Does It Work ?  We create accounts for you on more than 100 new social media networks and upload your basic logo and bio or business info to them where appropriate.  Wherever possible we associate or acquire your branded sub-URL with the social networks and associate it with your accounts, protecting and extending your brand.  You create up to 80 different posts each month including blogs, articles, videos, status or wall updates, images and more.  We distribute it for you using our extensive library of automated, semi-automated and human-driven distribution technologies.  You respond to all your new followers and reap the rewards of all the new interest in your business! That's it. That's the 'secret sauce.' By using a mixture of accounts, types of updates, and engaging content you can
  • 6. Social Media Brand Management How Does It Work ? What that means is that as long as you create the content and reap the rewards, we handle everything else.  No more logging into account after account to distribute your updates manually  No more hours and hours spent managing your content  Instead of just reaching 3-5 social networks with the work you're already doing, now you can reach hundreds of sites with less effort on your part.  You can spend your time talking about what you do, rather than worrying about how you can distribute your
  • 7. Social Media Brand Management What does it cost ? For us to create accounts for you on over 100 social networks, article distribution sites, microblog sites, social bookmarking sites, influence measurement sites and more, what would literally take you more than a week to do manually, we can usually have that completed for you in a little more than 1 business day for $495 and have it all connected to our distribution software for repeatable distribution of your content as well. Depending on the volume of distribution you want to engage in, in any given month, you can distribute to all of your social accounts for as little as $24.95 per submission or as low as $262.50 for up to 80 submissions per month (a unit cost of only $3.28 per mass broadcast!) Just think of the hours and hours you'll save and the fact that instead of reaching fans on 3-5 sites, you'll be able to reach them across hundreds of sites for as little as
  • 8. Social Media Brand Management What can you expect ?  The results of a full month campaign can have a dramatic impact, but it will depend greatly on how engaging your content is.  You will be able to see specific , measurable increases in the amount of traffic , followers , and backlinks generated, all of which will have a significant impact on your search engine listing placement as well as your follower engagement.  Monthly and real-time 1st and 3rd party reporting to show you definitive results so you can continually refine your content based on what works with your followers specifically.  As your follower base grows and your engagement with your followers grow, you will see an accelerating engagement-to-sales cycle resulting in direct revenue and lead generation.
  • 9. Social Media Brand Management Case examples: One client, a business coach, is hosting an event which will be video taped and then sold as a download-able product. We posted One Time!!! on over 100 of our own social media accounts about her event and it drove several new clients to call her within 48 hours, and she continued to receive calls throughout the week from brand new clients. In every case she was surprised to hear they had found her 'on the internet' through 'social media' on networks she did not even know existed! Another client who recently joined our brand management program received over 100 new searches and more than 38 new connection requests in the first hour of creating his accounts, let alone the results we are seeing from posting his first few updates.
  • 10. Social Media Brand Management Our own results have shown an increase in viewership of our WordPress blog site of over 3000% in just a few weeks. Tracking links are showing tremendous cross-pollination between different social networks that is driving a lot of new traffic to check out different posts, articles and updates, including drawing hundreds of new views per update from previously non-followers. In the first 30 days we added over 50 new subscribers to our newsletter and we grew our networks by a net of over 9.12%, including on LinkedIn where we already have a substantial following. And that was not using a full campaign either – we only posted about 15 times across the whole network to achieve that change in results.
  • 11. Social Media Brand Management These are not spam messages, and our process does not clog your followers' status walls or inboxes with junk mail and unsolicited offers. This is a process where you post to YOUR wall and engage your followers and people who choose to see what your business wants to talk to them about. The approach is not a direct sales approach, it is all about business social engagement, but the results are all about the sales because as your followers grow and engage with you more, your sales grow organically and dynamically. And with a price point of a little as $3.28 per submission, you simply have nothing to lose.
  • 12. Social Media Brand Management For more information about our services, the ROI of social media engagement marketing, social media brand management, or to speak to an expert about your specific situation and how we can help, please call 1.888.444.1235 or email me at chris.cayer@reyactive.com.