The B2B Marketer's Buyer's Guide to a Social Media Management PlatformSapir Segal
The document discusses key features to look for when selecting a social media management platform for B2B marketing. It identifies 5 core features - social publishing, social listening, social analytics, social advocacy, and integrations. For each feature, it describes why it is important for B2B and provides criteria for evaluating different platforms based on their functionality. The grading chart can be used to compare platforms and assess how well they support the essential B2B social media management capabilities.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
This document is an issue of the Revenue Performance magazine published by mThink. It discusses various topics related to monetization and high-performance marketing. The issue includes articles on converting social media traffic, affiliate opportunities in social commerce, and the differences between affiliate networks and CPA networks. The letter from the publisher discusses the importance of treating social media traffic seriously and optimizing the user experience to generate ROI, rather than dismissing social media as not being profitable.
This document introduces Page Administrator, a division of STAUB Marketing that provides social media management and online marketing services. It offers businesses a social media page administrator for monthly engagement with potential customers. Services include social media marketing, search engine optimization, web development, and online solutions like social media monitoring and link building. Contact information is provided to learn more.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
CMOs are increasingly focused on monetizing social media marketing and measuring ROI. Many CMOs now perceive that social media marketing can and is producing measurable ROI, especially those with more mature social media programs. As a result, over three-quarters of CMOs plan to continue or further increase their investment in social media marketing in 2011 compared to 2010. Measuring ROI requires identifying the values used to calculate return and the costs used to calculate the investment in social media marketing programs.
This document provides guidance on social selling. It defines social selling as leveraging a professional brand to fill the sales pipeline with the right people, insights, and relationships. The document outlines how social media has changed B2B sales by allowing salespeople to learn more about prospects and build rapport even without face-to-face interactions. It also shares statistics on how social sellers tend to outperform peers who do not use social media for sales. The document provides tips for social sellers, such as focusing on industry trends and using tools like LinkedIn Sales Navigator to improve workflow and sales performance.
The B2B Marketer's Buyer's Guide to a Social Media Management PlatformSapir Segal
The document discusses key features to look for when selecting a social media management platform for B2B marketing. It identifies 5 core features - social publishing, social listening, social analytics, social advocacy, and integrations. For each feature, it describes why it is important for B2B and provides criteria for evaluating different platforms based on their functionality. The grading chart can be used to compare platforms and assess how well they support the essential B2B social media management capabilities.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
This document is an issue of the Revenue Performance magazine published by mThink. It discusses various topics related to monetization and high-performance marketing. The issue includes articles on converting social media traffic, affiliate opportunities in social commerce, and the differences between affiliate networks and CPA networks. The letter from the publisher discusses the importance of treating social media traffic seriously and optimizing the user experience to generate ROI, rather than dismissing social media as not being profitable.
This document introduces Page Administrator, a division of STAUB Marketing that provides social media management and online marketing services. It offers businesses a social media page administrator for monthly engagement with potential customers. Services include social media marketing, search engine optimization, web development, and online solutions like social media monitoring and link building. Contact information is provided to learn more.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
CMOs are increasingly focused on monetizing social media marketing and measuring ROI. Many CMOs now perceive that social media marketing can and is producing measurable ROI, especially those with more mature social media programs. As a result, over three-quarters of CMOs plan to continue or further increase their investment in social media marketing in 2011 compared to 2010. Measuring ROI requires identifying the values used to calculate return and the costs used to calculate the investment in social media marketing programs.
This document provides guidance on social selling. It defines social selling as leveraging a professional brand to fill the sales pipeline with the right people, insights, and relationships. The document outlines how social media has changed B2B sales by allowing salespeople to learn more about prospects and build rapport even without face-to-face interactions. It also shares statistics on how social sellers tend to outperform peers who do not use social media for sales. The document provides tips for social sellers, such as focusing on industry trends and using tools like LinkedIn Sales Navigator to improve workflow and sales performance.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
Ever wondered why your social media isn't making you enough money? You're probably doing it wrong.
No worries, Bob Marsh explains 6 ways that you can utilize to guarantee a boost in sales through your social media channels!
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
The document discusses social media marketing services provided by Stryve Group. It outlines a four-step process to help businesses leverage social media: 1) Determine a social media strategy by setting objectives and optimal sales strategy. 2) Set up and optimize social media accounts and automate posts. 3) Plan content through an editorial calendar. 4) Manage the social media brand by tracking impact, competitors, and customers. The services are meant to generate more leads, shorten sales cycles, and increase referrals through a cost-effective approach requiring minimal time.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Measuring Social Media for Brand AwarenessHootsuite
HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
Here is a 3 sentence summary of the document:
The document discusses how to crush your competitors on social media in 30 days by first performing a competitive analysis on social media, then finding and creating engaging content quickly to post across different social media networks like Facebook, Twitter, LinkedIn and Pinterest. It provides tips for quick wins, such as the best types of content to post on each network and optimal posting times, to help maximize engagement and drive more traffic, leads and sales.
Automated Social Media Marketing Service Harris Consulting PresentationMike Harris
Harris Consulting is providing an automated social media marketing service where clients can automatically create social network profiles at Professional Social Networking Sites like LinkedIn. Automated Social Media Marketing is taking the industry by storm!
19 ways to connect social media email marketing togetherAlex Grinyayev
Silverpop has introduced a new Share-to-Social feature that allows marketers to incorporate social sharing into their email campaigns. This feature allows customers to easily share email content on social networks like Facebook, Twitter, and LinkedIn. Marketers can then track how often the content is shared, viewed, and clicked on. The Share-to-Social feature helps marketers discover new audiences, increase reach, and identify their most influential customers who drive viral sharing.
This document provides a 10 step system for using Google+ to generate new clients and grow a business in 15 minutes per day. The key steps include creating an optimized profile, joining relevant communities, connecting with influencers and prospects, positioning yourself as an expert by contributing quality content regularly, engaging in conversations, building relationships by listening, and scheduling consistent content. The main recommendation is to focus on quality connections and conversations rather than just marketing, and to provide value to prospects in order to build trust and generate leads over time through a consistent Google+ presence.
Everything You Need To Know About Google PlusSocialMotus
Discover everything important you need to know about getting started with Google Plus, as well as advanced tips and tricks to make you look like a pro. We've created this simple presentation to help you unlock the potential of Google + for your business.
More specifically, you’ll discover:
• Everything you need to know about creating and managing a Google + account
• How to use Google + to market your business and effectively engage with customers
• How to optimize your Google + account for the search engines
• Advanced tips & tricks to make sure your profile stands out and maximize the SEO rewards from using Google +.
Now if you want to Manage, Publish, Monitor, Engage and Measure all your social media channels from one platform..
Visit http://www.SocialMotus.com today to start maximizing your social media efforts
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Guide Services clients sur Twitter / Customer service on twitter playbook 2015polenumerique33
This document provides a guide for companies on delivering effective customer service on Twitter. It discusses how customer service is shifting to social media platforms like Twitter, where consumers' expectations of 24/7 service are rising. The summary is:
1) Customers are increasingly using Twitter to contact brands for customer service and expect rapid responses, while Twitter enables personalized, low-cost interactions.
2) Case studies show brands can improve satisfaction, gain insights, increase revenue and reduce costs by 80% with Twitter customer service compared to phone calls.
3) However, scaling Twitter customer service poses challenges like prioritizing high-volume requests across channels and building specialized response capabilities.
4) The document offers a 7-
Social Media for Law Firms and the Legal Industry6S Marketing
This document discusses using social media for law firms. It defines social media platforms like blogs, Facebook, Twitter, and LinkedIn and provides guidelines for using each effectively. Some key points include establishing thought leadership through blogging, engaging clients on Facebook, monitoring discussions on Twitter, and networking on LinkedIn. Overall strategies discussed are listening to clients, offering value, building trust, and engaging in conversations on various social media platforms.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
Tolyatti is a city located in Samara Oblast, Russia along the Volga River. It has a population of over 720,000 people and its economy centers around automobile manufacturing, with Renault having a major factory in the city. The city enjoys a moderate climate and is surrounded by natural beauty, including the Kuibyshev Reservoir and the Samara Bend National Park. There are many cultural and sporting activities available to residents, from music festivals to hockey and speedway competitions. Nature activities like fishing, hiking and water sports are also popular pursuits for residents.
The document lists various architectural landmarks and infrastructure projects from Punjab, Pakistan between 1861-1886, including bridges, forts, buildings, roads, railways, and gardens. Specifically, it mentions the Bridge of Boats over the Indus River at Attock in 1863, various buildings and views of Lahore Fort and the city from 1864-1866, the Murree Mall Road in 1861, Jamrud Fort from 1870, the Murree Brewery from 1864, railway stations in Lahore and Pindi from 1885-1886, and landmarks like Shalamar Bagh and the Badshahi Mosque in Lahore from 1864.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
Ever wondered why your social media isn't making you enough money? You're probably doing it wrong.
No worries, Bob Marsh explains 6 ways that you can utilize to guarantee a boost in sales through your social media channels!
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
The document discusses social media marketing services provided by Stryve Group. It outlines a four-step process to help businesses leverage social media: 1) Determine a social media strategy by setting objectives and optimal sales strategy. 2) Set up and optimize social media accounts and automate posts. 3) Plan content through an editorial calendar. 4) Manage the social media brand by tracking impact, competitors, and customers. The services are meant to generate more leads, shorten sales cycles, and increase referrals through a cost-effective approach requiring minimal time.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Measuring Social Media for Brand AwarenessHootsuite
HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
Here is a 3 sentence summary of the document:
The document discusses how to crush your competitors on social media in 30 days by first performing a competitive analysis on social media, then finding and creating engaging content quickly to post across different social media networks like Facebook, Twitter, LinkedIn and Pinterest. It provides tips for quick wins, such as the best types of content to post on each network and optimal posting times, to help maximize engagement and drive more traffic, leads and sales.
Automated Social Media Marketing Service Harris Consulting PresentationMike Harris
Harris Consulting is providing an automated social media marketing service where clients can automatically create social network profiles at Professional Social Networking Sites like LinkedIn. Automated Social Media Marketing is taking the industry by storm!
19 ways to connect social media email marketing togetherAlex Grinyayev
Silverpop has introduced a new Share-to-Social feature that allows marketers to incorporate social sharing into their email campaigns. This feature allows customers to easily share email content on social networks like Facebook, Twitter, and LinkedIn. Marketers can then track how often the content is shared, viewed, and clicked on. The Share-to-Social feature helps marketers discover new audiences, increase reach, and identify their most influential customers who drive viral sharing.
This document provides a 10 step system for using Google+ to generate new clients and grow a business in 15 minutes per day. The key steps include creating an optimized profile, joining relevant communities, connecting with influencers and prospects, positioning yourself as an expert by contributing quality content regularly, engaging in conversations, building relationships by listening, and scheduling consistent content. The main recommendation is to focus on quality connections and conversations rather than just marketing, and to provide value to prospects in order to build trust and generate leads over time through a consistent Google+ presence.
Everything You Need To Know About Google PlusSocialMotus
Discover everything important you need to know about getting started with Google Plus, as well as advanced tips and tricks to make you look like a pro. We've created this simple presentation to help you unlock the potential of Google + for your business.
More specifically, you’ll discover:
• Everything you need to know about creating and managing a Google + account
• How to use Google + to market your business and effectively engage with customers
• How to optimize your Google + account for the search engines
• Advanced tips & tricks to make sure your profile stands out and maximize the SEO rewards from using Google +.
Now if you want to Manage, Publish, Monitor, Engage and Measure all your social media channels from one platform..
Visit http://www.SocialMotus.com today to start maximizing your social media efforts
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Guide Services clients sur Twitter / Customer service on twitter playbook 2015polenumerique33
This document provides a guide for companies on delivering effective customer service on Twitter. It discusses how customer service is shifting to social media platforms like Twitter, where consumers' expectations of 24/7 service are rising. The summary is:
1) Customers are increasingly using Twitter to contact brands for customer service and expect rapid responses, while Twitter enables personalized, low-cost interactions.
2) Case studies show brands can improve satisfaction, gain insights, increase revenue and reduce costs by 80% with Twitter customer service compared to phone calls.
3) However, scaling Twitter customer service poses challenges like prioritizing high-volume requests across channels and building specialized response capabilities.
4) The document offers a 7-
Social Media for Law Firms and the Legal Industry6S Marketing
This document discusses using social media for law firms. It defines social media platforms like blogs, Facebook, Twitter, and LinkedIn and provides guidelines for using each effectively. Some key points include establishing thought leadership through blogging, engaging clients on Facebook, monitoring discussions on Twitter, and networking on LinkedIn. Overall strategies discussed are listening to clients, offering value, building trust, and engaging in conversations on various social media platforms.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
Tolyatti is a city located in Samara Oblast, Russia along the Volga River. It has a population of over 720,000 people and its economy centers around automobile manufacturing, with Renault having a major factory in the city. The city enjoys a moderate climate and is surrounded by natural beauty, including the Kuibyshev Reservoir and the Samara Bend National Park. There are many cultural and sporting activities available to residents, from music festivals to hockey and speedway competitions. Nature activities like fishing, hiking and water sports are also popular pursuits for residents.
The document lists various architectural landmarks and infrastructure projects from Punjab, Pakistan between 1861-1886, including bridges, forts, buildings, roads, railways, and gardens. Specifically, it mentions the Bridge of Boats over the Indus River at Attock in 1863, various buildings and views of Lahore Fort and the city from 1864-1866, the Murree Mall Road in 1861, Jamrud Fort from 1870, the Murree Brewery from 1864, railway stations in Lahore and Pindi from 1885-1886, and landmarks like Shalamar Bagh and the Badshahi Mosque in Lahore from 1864.
The document provides tips for measuring the success of social media efforts through establishing goals, defining appropriate metrics, and gathering intelligence on performance. It recommends knowing the intended outcome, tracking relevant metrics like leads and sales, and using analytics tools from Google, Coremetrics, and Radian6 to benchmark results and identify trends over time. Measuring the impact on customer service and brand reputation can also indicate if social media activities are achieving their objectives.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
This document provides 8 ways to properly promote a business on social media. It begins by explaining the importance of social media promotion and having clear goals for your social media presence. It then discusses deciding which platforms to focus on, getting to know your audience, researching competitors, creating a content calendar, making engaging content, analyzing performance, and improving weak strategies. The overall message is that businesses should take a strategic approach to social media promotion by setting goals, choosing the right platforms, creating a plan, and continuously optimizing their efforts.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social media optimization or social media marketing is the process of generating publicity through social media networks like Facebook, Twitter, Google+ and LinkedIn. It helps promote brand awareness, influence buying behavior and decisions, and promotes customer loyalty. The document discusses how major brands are successfully using social media optimization and provides details on social media marketing strategies for platforms like Google+, Facebook, Twitter, and LinkedIn. It emphasizes that social media optimization requires expertise and is a long-term effort to achieve results.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
What a Social Media Marketing Agency Can Do For Your BusinessSocialSellinator
A social media marketing agency can help your business by creating and managing social media accounts for your company. They can also help you by promoting your company through social media, and by helping you to connect with potential customers on social media.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople
This collateral will give you an insight on why your business needs to adopt Social Media Marketing and how TheSocialPeople can partner your growth and success towards this maneuver. www.thesocialpeople.net
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts/ads work well. Twitter ads like promoted tweets targeted towards interests and events can also generate leads. LinkedIn allows networking and relationship building opportunities for leads. Overall, the document recommends focusing social media lead efforts on valuable content, offers, and calls-to-action tailored for each platform.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social media followers into qualified leads.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social interactions into qualified leads.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Content marketing and soc med pres_sept-2014TomLeeDesigns
The document provides guidance on using social media and content marketing effectively. It recommends choosing the social networks where customers are active, developing a content mix of created, curated, promotional and community content. It also stresses the importance of building followers, providing value, developing a marketing plan, getting involved in conversations and responding quickly to any negative feedback. The overall goal is to attract and engage customers through relevant content while building the brand.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
2. Social Media Brand
Management
There are 5 questions you are
probably asking in your head right
now:
What is this about ?
Why Do You Care ?
How Does It Work ?
What Does It Cost ?
What Can You Expect ?
3. Social Media Brand
Management
What is this about ?
Your brand is the number one way
customers recognize and identify with
your business.
You have extended your brand with
logos, websites, domain names,
business cards, signage, brochures,
advertisements, and now social media
accounts on FaceBook, Twitter,
YouTube, LinkedIn and maybe even
Pinterest.
What about the other 1800 major social
media sites and the 670,000 individual
and niche social media networks out
there? Who is protecting your brand
4. Social Media Brand
Management
Why do you care ?
Just like the domain name rush of the mid-1990's, cyber squatters and
identity thieves are occupying brand names on social media sites and
effectively holding companies hostage in exchange for the accounts with their
brands.
The top 4 social networks represent less than 18% of all social network
users and traffic. If you want to engage with potential customers, you need to
reach them where they are, not just the top 5 sites.
Ogilvy-CHarThreads studied the impact of social media on revenues and
brand perception and found that on average, companies that develop social
media engagement with their customers produced a 17% increase in
consumer spend, and that respondents identified that social media was the
number one or number two driver of their buying activity over more than
20 other forms of media advertising.
They also discovered that the more social media a business is engaged in,
the better the results.
http://www.slideshare.net/OgilvyCapeTown/ogilvy-social-media-impact-on-sales-study/
5. Social Media Brand
Management
How Does It Work ?
We create accounts for you on more than 100 new social
media networks and upload your basic logo and bio or
business info to them where appropriate.
Wherever possible we associate or acquire your branded
sub-URL with the social networks and associate it with your
accounts, protecting and extending your brand.
You create up to 80 different posts each month including
blogs, articles, videos, status or wall updates, images and
more.
We distribute it for you using our extensive library of
automated, semi-automated and human-driven distribution
technologies.
You respond to all your new followers and reap the
rewards of all the new interest in your business!
That's it. That's the 'secret sauce.' By using a mixture of
accounts, types of updates, and engaging content you can
6. Social Media Brand
Management
How Does It Work ?
What that means is that as long as you create the
content and reap the rewards, we handle everything
else.
No more logging into account after account to
distribute your updates manually
No more hours and hours spent managing your
content
Instead of just reaching 3-5 social networks with the
work you're already doing, now you can reach
hundreds of sites with less effort on your part.
You can spend your time talking about what you do,
rather than worrying about how you can distribute your
7. Social Media Brand
Management
What does it cost ?
For us to create accounts for you on over 100 social
networks, article distribution sites, microblog sites, social
bookmarking sites, influence measurement sites and more,
what would literally take you more than a week to do
manually, we can usually have that completed for you in a
little more than 1 business day for $495 and have it all
connected to our distribution software for repeatable
distribution of your content as well.
Depending on the volume of distribution you want to
engage in, in any given month, you can distribute to all of
your social accounts for as little as $24.95 per submission
or as low as $262.50 for up to 80 submissions per month
(a unit cost of only $3.28 per mass broadcast!)
Just think of the hours and hours you'll save and the fact
that instead of reaching fans on 3-5 sites, you'll be able
to reach them across hundreds of sites for as little as
8. Social Media Brand
Management
What can you expect ?
The results of a full month campaign can have a
dramatic impact, but it will depend greatly on how
engaging your content is.
You will be able to see specific , measurable
increases in the amount of traffic , followers , and
backlinks generated, all of which will have a
significant impact on your search engine listing
placement as well as your follower engagement.
Monthly and real-time 1st and 3rd party reporting to
show you definitive results so you can continually
refine your content based on what works with your
followers specifically.
As your follower base grows and your engagement
with your followers grow, you will see an accelerating
engagement-to-sales cycle resulting in direct revenue
and lead generation.
9. Social Media Brand
Management
Case examples:
One client, a business coach, is hosting an event which will
be video taped and then sold as a download-able product.
We posted One Time!!! on over 100 of our own social
media accounts about her event and it drove several new
clients to call her within 48 hours, and she continued to
receive calls throughout the week from brand new clients. In
every case she was surprised to hear they had found her 'on
the internet' through 'social media' on networks she did not
even know existed!
Another client who recently joined our brand management
program received over 100 new searches and more than 38
new connection requests in the first hour of creating his
accounts, let alone the results we are seeing from posting his
first few updates.
10. Social Media Brand
Management
Our own results have shown an increase in viewership of
our WordPress blog site of over 3000% in just a few
weeks.
Tracking links are showing tremendous cross-pollination
between different social networks that is driving a lot of
new traffic to check out different posts, articles and
updates, including drawing hundreds of new views per
update from previously non-followers.
In the first 30 days we added over 50 new subscribers to
our newsletter and we grew our networks by a net of
over 9.12%, including on LinkedIn where we already
have a substantial following.
And that was not using a full campaign either – we only
posted about 15 times across the whole network to
achieve that change in results.
11. Social Media Brand
Management
These are not spam messages, and our process does not clog
your followers' status walls or inboxes with junk mail and
unsolicited offers.
This is a process where you post to YOUR wall and engage
your followers and people who choose to see what your
business wants to talk to them about.
The approach is not a direct sales approach, it is all about
business social engagement, but the results are all about the
sales because as your followers grow and engage with you
more, your sales grow organically and dynamically.
And with a price point of a little as $3.28 per submission, you
simply have nothing to lose.
12. Social Media Brand
Management
For more information about our services, the ROI of social media
engagement marketing, social media brand management, or to speak to
an expert about your specific situation and how we can help, please call
1.888.444.1235 or email me at chris.cayer@reyactive.com.