Millward Brown Brand Performance Programs are proven to drive brand growth and improve return on marketing investment. Read this client success story to learn how Millward Brown helped them achieve brand growth. For more information: http://www.millwardbrown.com/Solutions/Brand_Performance.aspx

1. SMALL BRAND
BOOSTS SHARE
CHALLENGE
How can we STRENGTHEN OUR EQUITY and CHALLENGE
LEADING BRANDS IN OUR CATEGORY?
Over time, our client's brand had built STRONG EMOTIONAL LOYALTY AMONG ITS
TARGET AUDIENCE but had FORGOTTEN TO remind consumers it would still deliver on important
functional credentials, to REASSURE THEM IT WAS A BRAND THEY COULD TRUST to do the job.
INSIGHTS
HOW A SMALL, MORE EMOTIONAL BRAND REINFORCED ITS FUNCTIONAL
CREDENTIALS TO GROW SALES AND MARKET SHARE

2. ACTION
Based on insights from Millward Brown, the BRAND DEVELOPED A NEW CAMPAIGN, designed
to strike the perfect balance between FUNCTIONAL and EMOTIONAL MESSAGING.
As a result of the campaign, BRAND PERCEPTIONS IMPROVED significantly and the
BRAND’S POWER INCREASED too. Over the same period, SALES INCREASED at a pace
not seen since the brand’s launch and MARKET SHARE INCREASED BY 33%.
WHAT'S YOUR BRAND GROWTH STRATEGY?
This is how we helped a personal care brand. Learn more about how Millward Brown can help you
improve your brand performance. Contact:
GLOBAL: patty.currie@millwardbrown.com AMAP: yeemei.chan@millwardbrown.com
EUROPE: claire.spaargaren@millwardbrown.com
NORTH AMERICA: david.stickling@millwardbrown.com
LATAM: diego.bonardi@millwardbrown.com
Visit www.millwardbrown.com/BrandPerformance to view more client success stories.
+33%
MARKET SHARETRUST, CONFIDENCE & EFFECTIVENESS
20112010 2012
56% You can trust 53% Confident using 41% Effective protection
IMPACT