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Brand Creation _Dharam Mentor
Growing health consciousness among younger consumers is widening the market for niche protein brands. Younger consumers aged 25-30 are including these products in their daily diets due to increased awareness of protein intake. This has fueled growth for brands that were previously only recommended by doctors. Additionally, the influence of social media and nutritionists communicating best eating practices is driving sales. The Indian nutrition market is estimated to be worth Rs. 5,000 crore and plant-based eating is on the rise in India as 63% of Indians are willing to replace meat with plant-based options.
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- 2. Brand/Visual Language Brand Auditing:086/2021 Growing health consciousness among younger consumers is widening the market opportunity for niche protein-based brands, which were until now consumed by an ageing population. Brand Auditing: 086/2021
- 3. Brand/Visual Language Brand Auditing:086/2021 Industry experts said the awareness around protein intake has resulted in 2 5 - to 30 -y e a r - o ld s m a k in g s u c h p r o d u c t s a p a r t o f th e ir d a ily d ie t . This has fueled a growth of brands that were earlier relegated to a small segment of society and were used by the masses only when recommended by a doctor. The reasons were a lack of awareness about muscle health in the absence of clear communication by marketers. To d ay, th e in f lu e n c e o f s o c ia l m e d ia a n d a g r o w in g trib e o f n u tritio n is t s c o m m u n ic atin g a b o u t th e rig ht w ay o f e atin g is d riv in g s a le s o f s u c h p r o d u c t s .
- 4. Brand/Visual Language Brand Auditing:086/2021 Plant-Based(V egan) Protein N on-Plant-Based Protein G eneralFitness/ H ealth ProfessionalFitness
- 5. Brand/Visual Language Brand Auditing:086/2021 Plant-Based(V egan) Protein N on-Plant-Based Protein G eneralFitness/ H ealth ProfessionalFitness ProteinBrands are to target working adults who are likely to miss out on adequate protein intake due to hectic lifestyles.
- 6. Brand/Visual Language Brand Auditing:086/2021 Brand Auditing: 086/2021 Young consumers are also taking protein for general health, fitness and its versatility due to its neutral taste. Plant-Based(V egan) Protein N on-Plant-Based Protein G eneralFitness/ H ealth ProfessionalFitness
- 7. Brand/Visual Language Brand Auditing:086/2021 Brand Auditing: 086/2021 “ This trend is largely driven by rising health consciousness, focus on fitness and the increasing awareness of the need and importance of maintaining optimum nutrition levels. Protein is our largest selling product and is popular with consumers of all ages. Plant-Based(V egan) Protein N on-Plant-Based Protein G eneralFitness/ H ealth ProfessionalFitness
- 8. Brand/Visual Language Brand Auditing:086/2021 The nutrition market in India is said to be of the order of Rs 5,000 crore, according to industry estimates. India Sees Huge Growth in Vegan Options as Plant-Based Eating Continues to Rise Plant-Based(V egan) Protein N on-Plant-Based Protein G eneralFitness/ H ealth ProfessionalFitness
- 9. Brand/Visual Language Brand Auditing:086/2021 India is well-known for having a large vegetarian population, and many Indians are now turning to veganism due to health concerns. As plant-based eating grows, companies like Pro2fit is working to meet rising demand.
- 10. Brand/Visual Language Brand Auditing:086/2021 A survey in 2019 found that 63% of Indians were willing to replace meat with plant-based options. That’s a big market in a country of over a billion people.
- 11. Brand/Visual Language Brand Auditing:086/2021 Plant-Based(V egan)Protein N on-Plant-Based Protein G eneralFitness/H ealth ProfessionalFitness
- 12. Brand/Visual Language Brand Auditing:086/2021 Plant-Based(V egan)Protein N on-Plant-Based Protein G eneralFitness/H ealth ProfessionalFitness
- 13. Brand/Visual Language Brand Auditing:086/2021 WAY FORWARD
- 14. Brand/Visual Language Brand Auditing:086/2021 BEFORE AFTER
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- 18. Brand/Visual Language Brand Auditing:086/2021 Life style Fitness is a dominant brand concept Knowledge section builds a brand trust Real people interaction increases the trust factor To stay close to (plant based) Vegan concept we extensively used green colour organic brown colour / texture Photo / image is a part of brand language & it needs to follow brand guidelines
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