Diet Pepsi will work with major cities in India over the next year to target 10-35 year old males and females who currently drink Diet Coke. Pinterest is identified as the best social media platform to use as visual images have more impact, and it allows Diet Pepsi to interact with customers through high quality images. LinkedIn will also be used to target professionals by highlighting the benefits of Diet Pepsi allowing them to enjoy a drink without high calories. The key idea is that images are very important on social media as they can convey messages effectively.

1. Brand Communications-PEPSI

2. Objective
• For the next 1 year Diet Pepsi will be working
with all the major cities in India.
Target Audience
• Age Group – 10 to 35
• Males/Females
• Currently drink Diet Coca cola

3. Social Media Platforms
• Visual Images has much more impact and at the same time in fast moving
time where working professional has not much time to spend.
• Pinterest provides one of the best platform for companies to interact with
customers through High Quality Images which has huge impact.
• People use social media platform to enjoy and interact with there friends
but not to buy products.
• Smart phones will play a major roles in social media marketing and
Pinterest is one of the major social media site which is famous among the
audience.

4. Social Media Platform
• As Linkedin is a professional social
networking site we will target the audience
with the benefits of Diet Pepsi so that they
can enjoy drink without having high
calories.

5. BIG iDea
• iMage says Everything on social Media Platform

6. Communication model