Brand Immersion Incorporating Branding at Conference Conception Registration Websites Venue Integration Creative Options Assembling Your Branding Team Sustainability and Reusability

2. Birgess Angelus
Founder
B Line Events
birgess@blineevents.com
Michaela Alexander
Director of Field & Partner Marketing
Building Connected
michaela.dawnalexander@gmail.com
Rob Deal
Executive Creative Director
InVison Communication
rob.deal@iv.com
Cindy Ramesh
Director of Sales
Hilton San Francisco Union Square
cindy.ramesh@hilton.com
Jeanne Robb
VP, Strategic Events
DocuSign
jeanne.robb@docusign.com

3. Agenda
9:10- 9:30am Brand Immersion
9:30- 9:50am Incorporating Branding at Conference
Conception
9:50- 10:15am Registration Websites
10:15- 10:45am Coffee Break
10:45- 11:15am Venue Integration
11:15- 11:35am Creative Options
11:35-11:55am Assembling Your Branding Team
11:55- 12:15pm Sustainability and Reusability
12:15- 1:30pm Lunch

4. Brand Immersion
Incorporating Branding at Conference Conception

5. YOUR BRAND IS MORE
THAN JUST A LOGO
IT’S THE HEARTBEAT
OF YOUR COMPANY
5 |

6. Synergy At Work
6 |
CLIENTS
CREATIVE TECH

7. Brand Touchpoints
7 |
BREAKOUTSGENERAL SESSION POST-EVENT
SURVEY COMMUNICATION
EXPOBREAKOUTS
PRESENTATION
DESIGN
GENERAL
SESSION
SAVE THE DATE
MICROSITE MOBILE APP
REGISTRATION
CREDENTIAL
NAVIGATIONAL
SIGNAGE
DIGITAL
SIGNAGE
BANNER
SIGNAGE
OPENER
AR WALK-IN
PRE-EVENT BRANDED ENVIRONMENT

8. voice of the event brand through
large impact graphics
! IMPACT !
celebrating the attendee
conversational messaging
“ MESSAGE ”
navigational content
# INFO #
#
#
#
#
#!
!!
!
“
“
“
Brand Mapping
8 |

9. DISCOVERY TRENDS WORDS VISUALS DESIGN BRAND EXPRESSION STYLE GUIDE
9 |
Design Phases

10. Registration Websites
Future Coms
Fearless in Seattle

12. Venue Integration

13. Venue Integration

14. Venue Integration

15. Creative Options

16. Creative Options

17. Creative Options

18. Assembling Your Branding Team

19. Sustainability and Reusability