This survey seeks to understand brand preferences and perceptions of Nike and Adidas. It will take approximately 5 minutes to complete and participation is voluntary. Responses will be kept strictly confidential. The survey asks participants to rank and compare Nike and Adidas based on brand awareness, perceived quality, brand associations, and brand loyalty through multiple choice and ranking questions. It concludes by collecting some demographic information to understand participants.
The document discusses online collaboration and networked commons. It defines collaboration and cooperation and explores features of online collaboration like networking and asynchronous interaction. A case study examines bugs in the Battlefield 3 beta test forum. The concepts of commons and gift economy are introduced in the context of unregulated online resources. User participation in collaboration and commons is shaping internet culture and social media revolutions.
The document discusses the engineering design process. It begins by defining design and outlining the engineering method, which involves synthesis, analysis, communication, implementation, and iteration. It then details the 10 steps of the engineering method: 1) identify need and define problem, 2) assemble design team, 3) identify constraints and criteria for success, 4) search for solutions, 5) analyze potential solutions, 6) choose best solution, 7) document solution, 8) communicate solution, 9) construct solution, and 10) verify and evaluate. The document provides explanations and examples for many of the steps. It also discusses techniques for searching for solutions like brainstorming and feasibility studies.
The document introduces 360clean, a commercial cleaning franchise opportunity. It highlights that the commercial cleaning industry is a $100 billion per year business with opportunity for growth. 360clean aims to be a nationally-branded franchise that offers specialized cleaning services and multiple support programs to franchisees. These include training, sales and marketing support, technology resources, and ongoing business assistance.
This document discusses various topics related to antennas and propagation, including:
- The basic functions of antennas for transmission and reception of signals
- Types of radiation and reception patterns that characterize antenna performance
- Common types of antennas like dipole, vertical, and parabolic reflective antennas
- Factors that influence signal propagation over distance like free space loss, noise, multipath interference, and atmospheric effects
- Techniques to improve reliability like diversity combining, adaptive equalization, and forward error correction coding.
This document discusses different types of communication networks including traditional and high-speed LANs and WANs, as well as MANs. It describes key characteristics of these networks such as speed, distance, scope, and data rates. The document also covers switching techniques used in networks including circuit switching, packet switching, and asynchronous transfer mode (ATM). It provides examples and diagrams to illustrate how these different switching techniques work.
Registers are memory elements that store binary words. Counters are registers that count clock pulses. There are different types of registers like buffer registers, shift registers, and controlled shift registers. Ripple counters count clock pulses using JK flip flops but have propagation delays. Synchronous counters clock all flip flops simultaneously, eliminating propagation delays. Ring counters sequentially activate devices by having only one high bit in the stored word.
This document provides an overview of marketing basics and key concepts. It defines marketing as the process of developing, promoting, and distributing products to satisfy customer needs and wants. The marketing concept aims to satisfy customers while achieving organizational goals. The marketing mix consists of the 4 P's - product, price, place, and promotion. Target marketing focuses all marketing decisions on a specific target market. The document reviews target markets, consumer needs and wants, positioning, and trends in marketing.
The document discusses online collaboration and networked commons. It defines collaboration and cooperation and explores features of online collaboration like networking and asynchronous interaction. A case study examines bugs in the Battlefield 3 beta test forum. The concepts of commons and gift economy are introduced in the context of unregulated online resources. User participation in collaboration and commons is shaping internet culture and social media revolutions.
The document discusses the engineering design process. It begins by defining design and outlining the engineering method, which involves synthesis, analysis, communication, implementation, and iteration. It then details the 10 steps of the engineering method: 1) identify need and define problem, 2) assemble design team, 3) identify constraints and criteria for success, 4) search for solutions, 5) analyze potential solutions, 6) choose best solution, 7) document solution, 8) communicate solution, 9) construct solution, and 10) verify and evaluate. The document provides explanations and examples for many of the steps. It also discusses techniques for searching for solutions like brainstorming and feasibility studies.
The document introduces 360clean, a commercial cleaning franchise opportunity. It highlights that the commercial cleaning industry is a $100 billion per year business with opportunity for growth. 360clean aims to be a nationally-branded franchise that offers specialized cleaning services and multiple support programs to franchisees. These include training, sales and marketing support, technology resources, and ongoing business assistance.
This document discusses various topics related to antennas and propagation, including:
- The basic functions of antennas for transmission and reception of signals
- Types of radiation and reception patterns that characterize antenna performance
- Common types of antennas like dipole, vertical, and parabolic reflective antennas
- Factors that influence signal propagation over distance like free space loss, noise, multipath interference, and atmospheric effects
- Techniques to improve reliability like diversity combining, adaptive equalization, and forward error correction coding.
This document discusses different types of communication networks including traditional and high-speed LANs and WANs, as well as MANs. It describes key characteristics of these networks such as speed, distance, scope, and data rates. The document also covers switching techniques used in networks including circuit switching, packet switching, and asynchronous transfer mode (ATM). It provides examples and diagrams to illustrate how these different switching techniques work.
Registers are memory elements that store binary words. Counters are registers that count clock pulses. There are different types of registers like buffer registers, shift registers, and controlled shift registers. Ripple counters count clock pulses using JK flip flops but have propagation delays. Synchronous counters clock all flip flops simultaneously, eliminating propagation delays. Ring counters sequentially activate devices by having only one high bit in the stored word.
This document provides an overview of marketing basics and key concepts. It defines marketing as the process of developing, promoting, and distributing products to satisfy customer needs and wants. The marketing concept aims to satisfy customers while achieving organizational goals. The marketing mix consists of the 4 P's - product, price, place, and promotion. Target marketing focuses all marketing decisions on a specific target market. The document reviews target markets, consumer needs and wants, positioning, and trends in marketing.
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
The document outlines Adidas' campaign strategy for the NBA All-Star Week. The objectives are to present Adidas as essential to basketball success, communicate that fans' dreams are attainable, gain publicity for Adidas athletes, and increase sales. The primary audience is basketball fans aged 14-24. Tactics include giving out athlete packages, designing custom jerseys and sneakers, producing a reality show, and holding contests. Events aim to excite fans about basketball and the brand while improving its image through community initiatives. The campaign will be evaluated based on attendance, viewership, sales, and media exposure generated during All-Star Week.
This document proposes a campaign for adidas running shoes targeted at journalists. It involves asking journalists with credible blogs to test a pair of adidas running shoes for 2 weeks and blog daily about their experiences, impressions, and comparisons to other shoes. The journalists would be evaluated and those providing valuable feedback could receive a full adidas wardrobe as a final prize. The campaign leverages how the blogosphere is now more developed, influential, and specialized compared to 5 years ago.
This document provides an overview of brands and brand management. It defines what a brand is, explains how branding applies to many things, and outlines the importance of brands. A brand differs from a product in being a perceptual entity that lives in consumers' minds and provides functional and emotional value. Brands have elements like names, logos, and slogans that identify and differentiate them. Effective branding transforms products into value-added propositions that create customer preferences. Branding has evolved from focusing on unique selling propositions to providing holistic customer experiences. The advantages of branding include legal protection, attracting loyal customers, and building a company's image. Risks include viewing brands as something owned rather than relating to customers and focusing on awareness
brand elements and how nike use brand elements.Aqib ali
The document discusses the key elements of the Nike brand including its name derived from the Greek goddess of victory, its iconic swoosh logo, use of famous athletes in advertising, and focus on the "Just Do It" slogan. It provides details on Nike's revenues, operations in India, and strategies for global growth including new store openings and investments in retail. However, it also notes Nike is closing some Indian stores as products are expensive for local customers.
This document discusses key concepts regarding sport products and marketing. It explains that the core sport product is intangible and inconsistent. Marketers have little control over the core product and must focus on extensions. The core product consists of the game, players, equipment, and venue. Extensions are built around this and include novelties, personnel/process, tickets/materials, and the organization itself. Product managers must consider differentiation, development, positioning, and branding to be competitive in this industry.
The document discusses Kapferer's Brand Identity Prism model, which represents brand identity using a six-sided prism. The six sides are: physique, personality, culture, relationship, reflection, and self-image. It then applies the model to analyze the brand identities of Adidas and Nike, comparing their physiques, personalities, cultures, reflections, and how consumers see themselves in relation to the brands.
The document provides an overview of Adidas, including its history, leadership, financial details, product segments, and case study issues. Some key points:
- Adidas was founded in 1949 and has grown through acquisitions of companies like Salomon and Reebok. It reported $10 billion in net sales in 2008.
- The company has three product segments: Performance, Originals, and Lifestyle (Y3). Performance focuses on categories like running and football, while Originals and Lifestyle target lifestyle consumers.
- Case study issues include the company's reduced fortunes after changes in ownership, lack of advertising in the US, and opportunities to expand globally and identify new technology products.
-
The document provides a business plan for Adidas Group. It includes sections on company background, external analysis including PESTEL, 5 forces, competitors and market trends, company analysis including mission, vision, values and strategic objectives, market analysis including segmentation, targeting and positioning, and products. The key points are:
1) Adidas Group is a global leader in the sporting goods industry founded in Germany in 1924 and owns brands like Adidas, Reebok and TaylorMade.
2) External analysis shows growing market trends in athletic footwear driven by health awareness and disposable incomes. Main competitors are Nike, Puma, New Balance and Asics.
3) Company analysis outlines the mission to be
This document provides training for the adidas Outdoor Ambassador Program. It explains that ambassadors were selected for their influence in the outdoor community and will receive exclusive gear, athletes, and experiences in exchange for sharing experiences and adding their ambassador status to social profiles. Ambassadors must authentically share branded content and messages from adidas Outdoor, including contributing their own content and participating in incentivized and non-incentivized campaigns, while following guidelines to protect the brand and respect others.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
Developed a marketing campaign for Nike with college students being the target market. This is the slideshow for the final presentation and does not contain all information gathered.
This document discusses branding basics and the importance of personal branding. It defines a brand as the expectations and experiences customers associate with a company beyond just logos or slogans. Strong personal brands can strengthen an organizational brand, while poor personal brands can damage an organization. The document provides exercises to help individuals assess their personal brand attributes and develop a brand promise. Building a strong personal brand requires understanding how others perceive you and finding ways to continuously improve your personal brand value.
The document outlines plans for designing the interior of a new running shoe store called iRUN. It includes details about the store's target customers, brands carried, and floor plan layout. The designer's action plan is to research consumer psychology topics like market segmentation, sensory marketing, and how internal and external factors influence customers. The goal is to create an interior that motivates people to purchase running products through strategic placement of items, lighting, music and video displays throughout the store.
The document summarizes an AXE deodorant consumer behavior presentation. It discusses:
1) AXE is targeted at young males aged 15-25 and portrays confident, trendy users that boosts ego and confidence.
2) Research found the target age group uses multiple AXE varieties per month and the brand is seen as trendy.
3) AXE is positioned as making users confident and appealing to women through provocative advertising campaigns.
Consumer Behaviour on purchase of NIKE shoes with comparative analysisHitaishi Gupta
The research design is exploratory and descriptive in nature as it involves studying consumer buying behavior of sports shoes. The study is limited to Delhi/NCR region. Primary data was collected through an electronic questionnaire and secondary data from journals, books, and research papers. The sample includes 75 people selected through convenient and judgmental sampling. Most of the sample were males aged 20-25 who were students. Analysis found that comfort and brand were most important factors. Nike was found to be the most preferred brand.
Nike has expanded into Japan to pursue growth opportunities outside of the slowing US market. It operates 160 countries globally and has headquarters in Portland, Netherlands, Shanghai, and Tokyo. In Japan, Nike has found success by standardizing its popular brand while adapting marketing approaches to the local culture's preference for "soft sell" advertising linked to spirituality. Nike entered Japan in 1981 through a partnership and has since opened multiple retail stores nationwide, catering to local sports like baseball. While facing competition from domestic brands Mizuno and Asics, Nike has maintained its presence in Japan through brand recognition and tailored product lines.
The document provides a report on measuring brand equity for the Sony brand. It includes an introduction, executive summary, methodology, questionnaire, findings and recommendations. The findings section analyzes Sony's brand equity based on brand satisfaction, loyalty, perceived quality, personality and leveragability. It was found that customers are highly satisfied with Sony and have high brand loyalty. Sony also has strong perceptions of quality, a good personality and potential for brand extensions.
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
The document outlines Adidas' campaign strategy for the NBA All-Star Week. The objectives are to present Adidas as essential to basketball success, communicate that fans' dreams are attainable, gain publicity for Adidas athletes, and increase sales. The primary audience is basketball fans aged 14-24. Tactics include giving out athlete packages, designing custom jerseys and sneakers, producing a reality show, and holding contests. Events aim to excite fans about basketball and the brand while improving its image through community initiatives. The campaign will be evaluated based on attendance, viewership, sales, and media exposure generated during All-Star Week.
This document proposes a campaign for adidas running shoes targeted at journalists. It involves asking journalists with credible blogs to test a pair of adidas running shoes for 2 weeks and blog daily about their experiences, impressions, and comparisons to other shoes. The journalists would be evaluated and those providing valuable feedback could receive a full adidas wardrobe as a final prize. The campaign leverages how the blogosphere is now more developed, influential, and specialized compared to 5 years ago.
This document provides an overview of brands and brand management. It defines what a brand is, explains how branding applies to many things, and outlines the importance of brands. A brand differs from a product in being a perceptual entity that lives in consumers' minds and provides functional and emotional value. Brands have elements like names, logos, and slogans that identify and differentiate them. Effective branding transforms products into value-added propositions that create customer preferences. Branding has evolved from focusing on unique selling propositions to providing holistic customer experiences. The advantages of branding include legal protection, attracting loyal customers, and building a company's image. Risks include viewing brands as something owned rather than relating to customers and focusing on awareness
brand elements and how nike use brand elements.Aqib ali
The document discusses the key elements of the Nike brand including its name derived from the Greek goddess of victory, its iconic swoosh logo, use of famous athletes in advertising, and focus on the "Just Do It" slogan. It provides details on Nike's revenues, operations in India, and strategies for global growth including new store openings and investments in retail. However, it also notes Nike is closing some Indian stores as products are expensive for local customers.
This document discusses key concepts regarding sport products and marketing. It explains that the core sport product is intangible and inconsistent. Marketers have little control over the core product and must focus on extensions. The core product consists of the game, players, equipment, and venue. Extensions are built around this and include novelties, personnel/process, tickets/materials, and the organization itself. Product managers must consider differentiation, development, positioning, and branding to be competitive in this industry.
The document discusses Kapferer's Brand Identity Prism model, which represents brand identity using a six-sided prism. The six sides are: physique, personality, culture, relationship, reflection, and self-image. It then applies the model to analyze the brand identities of Adidas and Nike, comparing their physiques, personalities, cultures, reflections, and how consumers see themselves in relation to the brands.
The document provides an overview of Adidas, including its history, leadership, financial details, product segments, and case study issues. Some key points:
- Adidas was founded in 1949 and has grown through acquisitions of companies like Salomon and Reebok. It reported $10 billion in net sales in 2008.
- The company has three product segments: Performance, Originals, and Lifestyle (Y3). Performance focuses on categories like running and football, while Originals and Lifestyle target lifestyle consumers.
- Case study issues include the company's reduced fortunes after changes in ownership, lack of advertising in the US, and opportunities to expand globally and identify new technology products.
-
The document provides a business plan for Adidas Group. It includes sections on company background, external analysis including PESTEL, 5 forces, competitors and market trends, company analysis including mission, vision, values and strategic objectives, market analysis including segmentation, targeting and positioning, and products. The key points are:
1) Adidas Group is a global leader in the sporting goods industry founded in Germany in 1924 and owns brands like Adidas, Reebok and TaylorMade.
2) External analysis shows growing market trends in athletic footwear driven by health awareness and disposable incomes. Main competitors are Nike, Puma, New Balance and Asics.
3) Company analysis outlines the mission to be
This document provides training for the adidas Outdoor Ambassador Program. It explains that ambassadors were selected for their influence in the outdoor community and will receive exclusive gear, athletes, and experiences in exchange for sharing experiences and adding their ambassador status to social profiles. Ambassadors must authentically share branded content and messages from adidas Outdoor, including contributing their own content and participating in incentivized and non-incentivized campaigns, while following guidelines to protect the brand and respect others.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
Developed a marketing campaign for Nike with college students being the target market. This is the slideshow for the final presentation and does not contain all information gathered.
This document discusses branding basics and the importance of personal branding. It defines a brand as the expectations and experiences customers associate with a company beyond just logos or slogans. Strong personal brands can strengthen an organizational brand, while poor personal brands can damage an organization. The document provides exercises to help individuals assess their personal brand attributes and develop a brand promise. Building a strong personal brand requires understanding how others perceive you and finding ways to continuously improve your personal brand value.
The document outlines plans for designing the interior of a new running shoe store called iRUN. It includes details about the store's target customers, brands carried, and floor plan layout. The designer's action plan is to research consumer psychology topics like market segmentation, sensory marketing, and how internal and external factors influence customers. The goal is to create an interior that motivates people to purchase running products through strategic placement of items, lighting, music and video displays throughout the store.
The document summarizes an AXE deodorant consumer behavior presentation. It discusses:
1) AXE is targeted at young males aged 15-25 and portrays confident, trendy users that boosts ego and confidence.
2) Research found the target age group uses multiple AXE varieties per month and the brand is seen as trendy.
3) AXE is positioned as making users confident and appealing to women through provocative advertising campaigns.
Consumer Behaviour on purchase of NIKE shoes with comparative analysisHitaishi Gupta
The research design is exploratory and descriptive in nature as it involves studying consumer buying behavior of sports shoes. The study is limited to Delhi/NCR region. Primary data was collected through an electronic questionnaire and secondary data from journals, books, and research papers. The sample includes 75 people selected through convenient and judgmental sampling. Most of the sample were males aged 20-25 who were students. Analysis found that comfort and brand were most important factors. Nike was found to be the most preferred brand.
Nike has expanded into Japan to pursue growth opportunities outside of the slowing US market. It operates 160 countries globally and has headquarters in Portland, Netherlands, Shanghai, and Tokyo. In Japan, Nike has found success by standardizing its popular brand while adapting marketing approaches to the local culture's preference for "soft sell" advertising linked to spirituality. Nike entered Japan in 1981 through a partnership and has since opened multiple retail stores nationwide, catering to local sports like baseball. While facing competition from domestic brands Mizuno and Asics, Nike has maintained its presence in Japan through brand recognition and tailored product lines.
The document provides a report on measuring brand equity for the Sony brand. It includes an introduction, executive summary, methodology, questionnaire, findings and recommendations. The findings section analyzes Sony's brand equity based on brand satisfaction, loyalty, perceived quality, personality and leveragability. It was found that customers are highly satisfied with Sony and have high brand loyalty. Sony also has strong perceptions of quality, a good personality and potential for brand extensions.
1. WE WANT TO HEAR FROM YOU
Thank you for participating in this survey for our school project. There are approximately 60 people
that we will like to hear pertaining brand preferences. It will take you no longer than 5 minutes to
complete these questionnaires.
Your participation in this study is completely voluntary. There are no foreseeable risks associated
with this project. However, if you feel uncomfortable answering any questions, you can withdraw
from the survey at any point.
It is very important for us to learn your opinions. Your survey responses will be strictly confidential
and data from this research will be reported only in the aggregate.
A - BRAND AWARENESS
1. Compare the illustrations below. Can you identify the shoe brand?
2a. What triggers your mind, when you think of Nike?
____________________________________________________________________________________
2b. What triggers your mind when you think of Adidas?
____________________________________________________________________________________
2. 3a. Do you know what is Nike’s slogan? Circle your answer YES/NO
If yes, what is it? ______________________________________ Hint: (JTUS OD TI)
3b. Do you know what is Adidas’s slogan? Circle your answer YES/NO
YES/NO
If yes, what is it? ______________________________________ Hint: (MIOSSPLBIE SI GHNTOIN)
3. 4. Comparing the different media approaches, Rank (1- 4), the frequency of the brand appearance’s medium.
(1 being the most often and 4 the least often)
Brand appearance’s Medium Nike Adidas
Television
Internet
Printed collaterals (magazines, newspapers, postcards)
Outdoor Ads (billboards, banners, Supergraphics, hoardings .)
5a. Rank, (1- 3), the activities that you associate it with Nike. (1 being the most closely associated to)
Soccer Baseball
Tennis Basketball
Training Cycling
Yoga Football
Netball Golf
Pilates Outdoor sports
Squash Running
5b. Rank , (1-3) the activities that you associate it with Adidas. (1 being the most closely associated to
Soccer Baseball
Tennis Basketball
Training Cycling
Yoga Football
Netball Golf
Pilates Outdoor sports
Squash Running
4. B – PERCEIVED QUALITY
1. Place a tick (√ ) next to the brand that you would prefer for sport apparels
Nike
Adidas
Puma
2. Place a tick (√ ) next to the brand that you would prefer for casual-occasion apparels
Nike
Adidas
Puma
3. Place a tick (√ ) next to the brand that you would prefer as formal apparels
Nike
Adidas
Puma
4. Place a tick (√ ) on either of the brand column accordingly which you feel possess more of the following
attributes over the other.
NIKE ADIDAS
Down to earth
Smooth
Rugged, tough
Outdoorsy
Masculine
Family oriented
Feminine
6. 5. Place a tick (√ ) on the specific brand column for every attributes you feel they possess.
Quality Nike Quality Adidas
Leader Leader
Technical Technical
Exciting Exciting
Young Young
Trendy Trendy
Corporate Corporate
Imaginative/ Imaginative/
Unique Unique
Contemporary Contemporary
Successful Successful
Cool Cool
Intelligent Intelligent
C – BRAND ASSOCIATIONS
1a. Whenever you think of Nike, does the brand remind you of a sports personality or a certain sport? Leave this
question if it doesn’t trigger any responses
If it’s a sports person, who is it? _____________________
If it’s a certain sport, which is it? _____________________
1b. Whenever you think of Adidas, does the brand remind you of a sports personality or a certain sport? Leave this
question if it doesn’t trigger any responses.
If it’s a sports person, who is it? _____________________
If it’s a certain sport, which is it? _____________________
2. Which of these attributes strikes you first when you think about Nike.
Sports
Fashion
Lifestyle
Logo/Slogan
7.
8. 3. Which of these attributes strikes you first when you think about Adidas.
Sports
Fashion
Lifestyle
Logo/Slogan
D – BRAND LOYALTY
1. Do you own any Nike goods? Circle your answer accordingly YES/NO
Answer the following 2 questions if you answer yes to the above question
• Number of pairs owned ________
• How often do you purchase ________(monthly)
Do you own any Adidas goods? Circle your answer accordingly YES/NO
Answer the following 2 questions if you answer yes to the above question
• Number of pairs owned ________
• How often do you purchase ________(monthly)
2. Rank 1 – 6, in the box adjacent to the values below that you consider important for sports product.
(1 being the most important and 4 the least important)
Affordability
Stylishness
Reliability
Lifestyle
Quality & durability
Comfortability
9. 3. Place a tick (√ ) on either of the brand column accordingly which you feel possess more of the following
attributes over the other.
Aspect of style Adidas Nike
Brand provides a wide variety of styles
Styles are suitable for me
Styles have distinctive/unique features & designs
Styles are trendy & current
4. Rank, (1- 4), the brand perception associate with Nike. 1 being the most closely associated to.
Aspect of style RANK
The brand is respectable
Brand name & advertisements gets my
attention
Brand name is considered regardless of
price tag
Brand truly reflects my personality
5. Rank, (1- 4), the brand perception associate with Adidas. 1 being the most closely associated to.
Aspect of style RANK
The brand is respectable
Brand name & advertisements gets my
attention
Brand name is considered regardless of
price tag
Brand truly reflects my personality
Thank you for your valuable input and time completing this survey. We want to hear you. Please let us know a little
about yourself by filling in your brief particulars. This survey will be coded to ensure anonymity and confidentiality.
10. Please place a tick (√ ) accordingly
• Your gender :
Male Female
• Your age :
13 or younger 25 - 30
14 - 17 30 - 45
18 - 24 46 and above
• What is your highest level of education
O level and below Banchelor degree
Nitec and higher Nitec Post graduate degree
Diploma holders Professor
• What is your annual household income?
< 10 000 30 000 – 39 999
10 000 – 19 999 40 000 – 49 999
20 000 – 29 999 > 50 000
• What is your ethnicity?
White, non Hispanic Asian – Pacific islander
African American Native American
Hispanic Others